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Express Employment Professionals: How Much Can I Make?

With an initial investment of $100,000 to $200,000, owners joining this staffing franchise brand can be up and running in under 60 days. What does this mean for your investment?

By Molly VanGuilderManaging Editor
SPONSOREDUpdated 12:12PM 06/13/23

As the franchise world continues to recover from the pandemic, one of the most crucial areas of focus is staffing needs, and many businesses will be looking to employment agencies to help them fill the gaps quickly and effectively. International staffing franchise Express Employment Professionals is one of the agencies that will be uniquely positioned to answer the call. As they move steadily ahead toward their 900 unit mark milestone, they are looking for driven, passionate franchise owners to support these efforts. There’s never been a better time to pursue ownership: With demand for qualified employees at an all-time high, Express Employment doubled-down on incentives by announcing a waiver of their $40,000 franchise fee.

As a full service staffing franchise brand, Express Employment Professionals works with job seekers and businesses to find the perfect match, recruiting candidates looking to fill full-time, part-time or temporary positions. By franchising with Express, new owners not only have the opportunity to tap into the incredibly hot staffing industry, but they will also benefit from the brand’s AUV of over $6million*, in-depth support provided during the entire process and over 40 years of expertise in launching new franchise locations. 

“This is a world-class organization. The business model that Express provides for their franchise owners to execute is so straight forward,” says 10-year franchise owner Matt Sullivan, whose franchise location covers Brown County, WI. “It’s hard to find a more scalable business model. My wife, Kim and I are very pleased to be Express franchise owners.”

Why Do Franchise Owners Flock to Express Employment Professionals?

Express Employment Professionals Franchise Director Melissa Davis knows the answers to this question, and why franchise owners of the brand have reached significant success and profitability benchmarks. 

“What sets the tone for success in the first year of operations is how closely the new owner follows the Express system, which we call Fast Track,” says Davis. “We’ve been in business for 40 years. We know how to do what we do well. We have a playbook that spells out how to achieve scalable success. So when they follow that system and put their heart into it, that's really where they can see that return happen quickly.” 

Franchise owner Matt Sullivan also credits Express Employment Professionals’ program. “Fast Track is a very well-tuned launch program, and I can honestly say it made all the difference for us,” says Sullivan. “The business model has been around for four decades. There are nearly 900 active territories. This model works. The only risk for a  franchise owner is by NOT executing the Express process. The business model is a well-proven roadmap to success.”

Part of that roadmap is rooted in how Express approaches franchise locations. “Express offices can be successful in small markets, medium markets and large markets, and we’ve had success in both rural and metropolitan markets,” says Davis. “But Express only creates a territory if there are at least 30,000 jobs in that area. Our experience has shown that if you have 30,000 jobs in that area, you have the potential to create a multi-million dollar business.”

“Express, being a good parent, will not open a territory if the market is not sustainable,” offers franchise owner Sullivan. “That’s a huge part of the roadmap. Being committed to what experience has shown them so they can ensure success for their franchise owners.”

A Commitment to Marketing Smarter, Not Harder

Additionally, Express has mastered a top-level marketing and advertising strategy that franchise owners credit for making a significant impact both at grand opening and throughout ownership.

“At first, you don't really know what's going to be the best for your market. But as a franchise owner, we have so many marketing and advertising tools to use,” says Sullivan. “For example, we do a lot of local shows with manufacturers in the area where we use standard brochures, but we’ve also done billboard advertisements and TV commercials; all those resources were almost instantly available to me as a franchise owner.”

“We have an entire marketing team whose sole focus is supporting our owners,” offers Davis. “We really try to create all the digital and print resources that our owners need to create market leverage. Our marketing team works with all our owners to develop and deploy a unique marketing strategy that makes the most sense for their local market.”

The Making of a Successful Franchise

According to Davis, the need for a strong background in recruitment, staffing or human resources isn’t nearly as important as a franchise owner with the drive and desire to make their location prosper. 

“We mainly look for owner-operators who are going to be very active and involved,” says Davis. “We want someone who's going to be full-time, hands-on, in the daily operation of the business.That, along with working the Fast Track system, are the real factors that go into success with Express.”

Matt Sullivan supports Davis’ take on what makes a successful franchise owner. “I knew nothing of staffing when we started our office. But the training that Express has is literally world-class, and it allows anyone willing to be dedicated to the business and be an active owner-operator the path to victory. Express will make sure they’re successful.”

So, How Much Can A Franchisee Make?

“We’ve been named the number one staffing franchise by Entrepreneur for 12 consecutive years. This year is our 40th year anniversary, and we have a 99% satisfaction rating among our franchise owners,” says Davis.

Poised to meet their 900-unit milestone in 2023, Melissa Davis boils down some other important figures to consider as a potential franchise owner:

  • $6.4M in average sales for offices open more than 2 years
  • $7.7M in average sales for offices open more than 5 years
  • $1.08M in average sales for first year offices

Considering that on average, the ROI of $100-$200k is returned tenfold within the first year, it’s clear why franchisees are passionate brand evangelists. 

“The top-line numbers that Express has are real,” says Sullivan. “There are very few franchisors that have the same type of top-line numbers in their Item 19. When your location is making multiple millions of dollars, believe me, there’s a lot left over for franchisees at the end of the day.”

Perhaps most importantly though is that Sullivan, a 10-year veteran franchise owner, is still just as enthusiastic as he was the day he opened his doors in Brown County, WI.  

“This is a world-class organization,” he says. “My wife, Kim, and I are very pleased to be Express franchise owners for 10 years and hopefully will continue to be for at least 10 more years.”

*For territories open more than 24 months, average sales in 2022 were $6,497,275. For territories open more than 60 months, average sales in 2022 were $7,7194,784. First-year offices averaged $1,080,407 annual sales according to Item 19 in the Franchise Disclosure Document. This statement is for information purposes only and is not intended as an offer to sell, or the solicitation of an offer to buy, a franchise. The following states regulate the offer and sale of franchises: California, Hawaii, Illinois, Indiana, Maryland, Michigan, Minnesota, New York, North Dakota, Rhode Island, South Dakota, Virginia, Washington and Wisconsin. If you are a resident of one of these states, we will not offer you a franchise unless and until we have complied with applicable pre-sale registration and disclosure. MN Registration #F-1755.

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