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Facebook removes inactive account 'likes' from brand pages
Brands might see a dip in their fan count, but information is now more accurate.
In an effort to make audiences more meaningful for social pages and to keep information up-to-date, Facebook has removed memorialized and voluntarily deactivated accounts from Pages’ like counts.
The social giant’s motive behind the “like purge” is to provide brand pages with more accurate data and insights on users who actively follow their pages. Additionally, Facebook already filters out likes and comments generated by deactivated or memorialized accounts from individual page posts, so by removing it from pages' like counts, the brand can stay consistent.
Page admins may see a dip in numbers as a result of the update. However, the new numbers represent better page analytics and will show the actual amount of users who are available to interact with a page.
“Removing inactive Facebook accounts from Page audience data gives businesses up-to-date insights on the people who actively follow their Page and makes it easier for businesses to find people like their followers through tools like lookalike audiences,” Facebook wrote in a blog post about the impending like cleanse.
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About the Author
Nick Powills
FollowNick Powills, CFE, founded No Limit Agency in 2008 and serves as Chief Brand Strategist for the Chicago-based firm. No Limit is a full-service communications agency that establishes and elevates brands by bridging Public Relations, Social Media, Marketing, Advertising, Digital, and a lot of creativity, to best strategize well-rounded and successful campaigns for 50+ global franchise brands. By presenting visionary ideas and building real relationships, No Limit is able to create effective media branding strategies to help companies grow. Nick currently leads a staff of writers, media strategists, designers, social media experts and digital producers in an office think-tank where brands are humanized for strong, compelling media stories. Prior to starting No Limit at the age of 27, Nick spent four years working at a franchise PR agency where he mastered the art of building rapport with media outlets and creating newsworthy pitches for earned media placements. He holds a Bachelor of Journalism from Drake University in Iowa.
