Famous Toastery Has Sights Set on Better Breakfasts Across the Nation

The breakfast segment is hotter than ever, and Famous Toastery franchisee Pat McManaman is making the most of it.

The mornings of soggy bowls of cereal and bland grab ‘n' go sandwiches are long gone—the breakfast segment is booming, and Famous Toastery is carrying the torch.

Following impressive growth in 2014 and ending the year with six locations, Famous Toastery will be doubling its units with a North Carolina expansion this year. With locations already throughout North Carolina, Florida and South Carolina, Famous Toastery plans to bring its famed customer service experience – not just an incredible breakfast – to more communities across the country.

With 2015 up 10 percent year over year and an Item 19 nearing $1.5 million, the North Carolina-based better breakfast chain is not only doing breakfast big, it’s also being done right. After frequenting the better breakfast spot with his wife, McManaman decided to become a part of the brand as a franchisee in Charlotte.

“We had always wanted to open up our own place and toyed around with some ideas,” McManaman said. “Then we saw that we could become a part of the Famous Toastery family and saw it as a great opportunity. It’s worked out exactly the way we hoped.”

Steered by an “every server is your server” concept that drives Famous Toastery’s family ambiance and a commitment to fresh, locally sourced ingredients, Famous Toastery has managed to successfully build a network of homey, bucolic restaurants.

“The service is excellent and the people here are full of energy,” McManaman said. “There’s a family and a team behind you at Famous Toastery. We know that we have an excellent support system behind us. We know that what we were told in the research stages wasn’t just a song and dance; Famous Toastery stays true to its concept.”

McManaman isn’t the only one doling out accolades to the gourmet scratch-kitchen brand. On the heels of four openings in the Charlotte area, Famous Toastery was praised by Technomic at the food and restaurant research firm’s Restaurants Trends & Directions Conference this past June. Famous Toastery was one of 12 brands recognized during the firm’s presentation of emerging restaurant concepts.

Famous Toastery co-founder Brian Burchill, along with co-founder and CEO Robert Maynard, will continue to live in the local community as they franchise the concept and are able to pass down their knowledge of efficiently running successful restaurant locations to new franchisees. The duo will focus on setting up new locations for success while providing a consistent, quality dining experience for new customers in new states.

Famous Toastery is currently looking to expand into Philadelphia, Charleston, S.C., and Myrtle Beach, S.C.