It’s a well-known fact that breakfast is the most important meal of the day. And now, more Americans are hopping on board and making time in their busy morning routines to grab a bite to eat.
According to the market research firm NPD, both breakfast and morning snack consumption are on the rise across the U.S. The firm estimates that eating breakfast—both in and outside of the home—will grow by five percent through 2019. The average annual number of breakfasts consumed per person in 2015 also rose to 361, meaning most people are enjoying a meal in the morning every day. That number increased by 11 per person from 2010.
As heightened levels of consumer demand continue to fuel the growing breakfast trend, more brands are expected to enter the increasingly popular segment of the restaurant industry. But despite all that competition, Famous Toastery—the nation’s leading better breakfast franchise—consistently stands out as the brand to beat. In fact, it was ranked as one of the top six growing franchises by Technomic, a Chicago-based food industry consulting and research firm, earlier this year.
“Famous Toastery ultimately made our list because it was different than anything else in the marketplace. In addition to placing an emphasis on the quality of food and customer service, the brand is selling more units and growing at a rapid rate,” said Darren Tristano, President of Technomic. “The breakfast space has incredible momentum behind it right now. It’s always been underserved in the past because consumers typically ate at home or skipped the meal all together. But now that breakfast has become an all-day option at both sit down and fast food restaurants, the AM eatery format is catching on among business owners.”
What separates Famous Toastery from other restaurants in the space is its commitment to quality food and service. Customers at each of the brand’s restaurants don’t need to track down a specific server to get the check or another cup of coffee—every server is there to enhance their overall experience. And Famous Toastery’s food is made in-house every single day. The brand even flies fresh lobster to its locations daily to ensure that its standards for quality are being met across its entire franchise system.
As the breakfast space continues to get more crowded, Famous Toastery plans to capitalize on its position as an industry leader and innovator. With new units expected to break into target development markets like Virginia this fall, the brand is already well on its way to expanding its reach in communities across the country.
“It’s an exciting time to be a part of the Famous Toastery brand. We’re positioned for rapid growth as we head into the rest of 2016 and the new year—our potential to own the better breakfast segment is unlimited,” said Robert Maynard, founder and CEO of Famous Toastery. “With more and more consumers making breakfast an essential part of their mornings, we’re going to continue finding new and innovative ways to get our brand in front of different communities across the country.”