1851

CHARLOTTE — <a href="http://ownatoastery.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=famous-toastery-launches-superheroes-in-scrubs-promotion-to-pay-it-forward-to-first-responders-2714372" target="_blank" rel="nofollow">Famous Toastery</a>, a breakfast and lunch franchise brand with nearly 30 locations throughout the Southeast, has constantly been looking for ways to both thrive and give back to their location’s communities amid the challenges the pandemic has thrown its way. Over the course of the last several months, the brand ambitiously focused on growth, revamped curbside pickup and has given back to the local community, most recently with its new Superheroes in Scrubs initiative.&nbsp;Instead of a traditional discount or buy-one-get-one-free offerings, Famous Toastery’s Superheroes in Scrubs initiative allows guests to provide health care workers and first responders a complimentary meal by using the code “THANKFUL” upon checkout through the brand’s new online ordering platform.&nbsp;“Essentially, this is a ‘pay it forward’ initiative where we offer guests a chance to give back to first responders when the customer purchases a meal on our new ordering platform. Every time this code is used we pledge to donate a boxed lunch to a first responder or frontline healthcare employee in need,” Dennis Jackson, Famous Toastery’s marketing manager said.&nbsp;According to Jackson, the move reflects one of the company’s core values: Putting the community first and serving members like first responders with gratitude and enthusiasm in the best way they know how — a delicious meal.“These are the folks in the community, who, when the pandemic hit, had no opportunity to work from home, so it’s nice to be in a position to partner with them and show them how thankful we are in any way we can,” said Jackson. “We would like to donate at least 500 boxed lunches to local hospitals and first responders. That’s the goal!”Going into the pandemic, <a href="https://1851franchise.com/famoustoastery">Famous Toastery</a> enjoyed <a href="https://1851franchise.com/famoustoastery/charlotte-business-journal-morning-buzz-famous-toastery-in-growth-mode-despite-pandemic-2714126#franchisor">steady growth</a> and <a href="https://1851franchise.com/famoustoastery/high-country-press-famous-toastery-reopens-blowing-rock-location-with-charity-event-2713954#franchisee">media coverage</a>, but when dining rooms shuttered, the full service restaurant franchise had to pivot to curbside pickup.&nbsp;“It was about being able to adapt,” Jackson said about the rollout of a new Point of Sale system for curbside orders amid the pandemic. “Being able to provide a platform system wide to help sustain and grow sales required a lot of communication both within the company and with our customers.”“Our team predicted that online ordering would play a big role in the subsequent months,” <a href="https://1851franchise.com/famoustoastery/famous-toastery-forges-a-path-for-franchisees-to-recover-in-covid-era-2714018#franchisor">Famous Toastery CEO Robert Maynard</a> said. “Our POS system turned out really well and I can’t tell you how happy we’ve been with the results. The team worked day and night to make this happen — it was a real team effort.”&nbsp;“Frankly, in a time like this, you can’t afford to have somebody on the phone taking orders from customers,” said Maynard. “It’s an ‘all hands on deck’ kind of scenario — you need to have your employees doing what they do best, whether it’s making the food for orders or putting our best foot forward with customer service. The online system made everything so easy for our customers and for our franchisees; it makes a difference in these times and we’re willing to do what we can to make the customer feel satisfied.” But in the middle of the nationwide lockdown, there was little room to celebrate the success of the new platform. Instead, the corporate team found “a way to get hyper local” by treating local first responders to free meals.&nbsp;“We get to highlight our online ordering profile and get food to the parts of the community that need it most,” he said.&nbsp;“It’s actually win-win,” Jackson said of the promotion. “We recognized the need to help out with some of the first responders and workers that may be working double and triple shifts. It's our wheelhouse to provide great products to the community, so we wanted to go right along with that to donate our product, but also shine light on our online ordering platform.”According to Jackson, this reflects Famous Toastery’s leadership and ethos. “It drives home our mantra: ‘Community first. Customers first,’” said Jackson. “The people that bring their families into our locations are the same health care workers and first responders that take care of our community and customers. We want to be able to show our appreciation for everything they have done this year as true heroes in our community.”ABOUT FAMOUS TOASTERY Charlotte, N.C. based Famous Toastery began in 2005 in a small house-turned-restaurant where best friends Brian Burchill and Robert Maynard opened their first breakfast spot. Never compromising fresh ingredients or friendly service, Famous Toastery evolved into a franchise system in 2013 and now has over 25 locations. In 2020 and 2019, Famous Toastery placed on Restaurant Business' The Future 50, featuring the fastest-growing small chains. Famous Toastery was ranked No. 9 in the Full-Service Restaurants category of Entrepreneur Magazine’s Top Food Franchises of 2019 and on Entrepreneur Magazine's Franchise 500 Rankings in 2019. In 2018, Famous Toastery received recognition by CNBC as a top franchise to buy, FSR Magazine as one of the Top 14 restaurant chains ready for lift-off, Inc. 5000’s list of the fastest growing companies and Franchise Times' Top 200+ franchise opportunities. For more information about Famous Toastery, visit www.famoustoastery.com. To learn about franchising opportunities, please visit www.ownatoastery.com.

Famous Toastery Launches ‘Superheroes in Scrubs’ Promotion To Pay It Forward to First Responders

1851 Franchise

The 26-unit better breakfast franchise has found a way to give back to local communities with a newly mastered online ordering platform.

famous-toastery-launches-superheroes-in-scrubs-promotion-to-pay-it-forward-to-first-responders

Onigilly Japanese Kitchen

Unlocking the Potential: How Much Can You Earn as an Onigilly Franchisee?

unlocking-the-potential-how-much-can-you-earn-as-an-onigilly-franchisee

Filta Environmental Kitchen Solutions

DeWitts Ignite New Chapter for Filta Environmental Kitchen Solutions in Reno 

Grease, Grit, and Growth: DeWitts Ignite New Chapter for Filta Environmental Kitchen Solutions in Reno, Nevada

grease-grit-and-growth-dewitts-ignite-new-chapter-for-filta-environmental-kitchen-solutions-in-reno-nevada

Layne's Chicken Fingers

Layne's Chicken Fingers-50 Unit-Wendy's-Franchisee-June-2025

Why This 50 Unit Wendy’s Franchisee Is Betting on Layne’s for His Next Big Move

wendys-franchisee-expands-with-laynes-chicken-fingers-texas

CapitalSpring

CapitalSpring’s Jim Balis Talks Growth, ROI and the Future of Fast Casual on “Rock My Restaurant”

capitalsprings-jim-balis-talks-growth-roi-and-the-future-of-fast-casual-on-rock-my-restaurant

Children's Lighthouse

Children’s Lighthouse Ramps Up Growth in First Half of 2025 With Strategic Expansions, Franchise Signings, and New Headquarters

childrens-lighthouse-ramps-up-growth-in-first-half-of-2025-with-strategic-expansions-franchise-signings-and-new-headquarters

Buying a Franchise Masterclass

 Franchise Opportunities

Get Support Buying a Franchise

How to Buy a Franchise White Paper

How to Buy a Franchise

How to Sell Franchises

How to Grow a Franchise

Find a Franchise Supplier

1851 Franchise Opportunities

Franchisor News

Franchisor Power Rankings

FranCamp Mastermind Summit

Franchise Development Website Builder

Franchise Resources

What ALEC-Laffer's Report Means for Franchising

Website Awards

Power Rankings

About 1851

Advertise on 1851

Contact 1851 Editorial

Terms of Use

1851 Login

GROWTH CLUB LOGIN

facebook

instagram

twitter

linkedin

youtube

What June’s Jobs Report Means for the Franchise Industry

what-junes-jobs-report-means-for-the-franchise-industry

Drone Delivery Takes Flight in QSR: The Future of Franchise Operations?

drone-delivery-takes-flight-in-qsr-the-future-of-franchise-operations

Chick-fil-A Tops Customer Satisfaction Rankings for 11th Year as Challenger Brands Gain Ground

chick-fil-a-tops-customer-satisfaction-rankings-for-11th-year-as-challenger-brands-gain-ground

Technomic Releases Annual Ranking of the Top 15 Fast-Food Chains in the U.S.

technomic-releases-annual-ranking-of-the-top-15-fast-food-chains-in-the-us

Rising Jobless Claims Could Signal Challenges — and Opportunities — for Franchising

rising-jobless-claims-affect-franchising

From Franchisee to Franchisor: How Howard Picker Is Using His Experience to Drive Sustainable Growth at Floyd’s 99

howard-picker-floyds-99-barbershop-franchise-franchisor-hot-seat

Jollibee -Launch-Story-Brand-Page-Deep-Dive-2025

Jollibee Franchise Costs, Fees, Profit and Data for 2025

jollibee-franchise-costs-fees-profit-and-data-for-2025

Bringing Robots to Main Street: How Elad Inbar’s RobotLAB Franchise Is Powering the Local AI Revolution

bringing-robots-to-main-street-how-elad-inbars-robotlab-franchise-is-powering-the-local-ai-revolution

HTeaO Franchise Costs, Fees, Profit and Data for 2025

franchise-deep-dive-hteaos-franchise-costs-fees-profit-and-data

The Ultimate Guide to Selling Franchises: How To Create a Strong Incentive

how-to-build-strong-incentives-to-attract-prospective-franchisees

How Vishal Juneja Turned a Family Tradition Into a Paris Baguette Franchise

How Vishal Juneja Turned a Family Tradition Into a Paris Baguette Franchise Built on Heart and Community

paris-baguette-franchise-rockaway-new-jersey-vishal-junjea

Top 25 Franchise Marketing Leaders: Kelsey McManemin — Vice President of Marketing, HTeaO

top-25-franchise-marketing-leaders-kelsey-mcmanemin-vice-president-of-marketing-hteao

How This Franchise Consultant Turned a Love for Dogs Into a Business with Dog Training Elite

How This Franchise Consultant Turned a Lifelong Love for Dogs Into a Growing Business with Dog Training Elite

how-this-franchise-consultant-turned-a-lifelong-love-for-dogs-into-a-growing-business-with-dog-training-elite

Franchisee spotlight graphic with photo of Ricki Oberoi and Layne's Chicken Fingers logo

Multi-Unit Wendy’s Operator Signs 12-Unit Deal With Layne’s Chicken Fingers

ricki-oberoi-laynes-chicken-fingers-growth

Franchisee spotlight graphic with photos of Danielle Rosemond & Usman Khan & TruBlue logo

Family Members of Local Physicians Bring TruBlue Franchise to North Central Nassau, Long Island: A Health Care-Inspired Approach to Aging in Place

family-brings-trublue-franchise-to-north-central-nassau

Famous Toastery Launches ‘Superheroes in Scrubs’ Promotion To Pay It Forward to First Responders

MORE STORIES LIKE THIS