The confusion surrounding EMV needs to be cleared up.
Franchise Brands would be wise to encourage franchisees to make the switch to EMV (EuroPay, MasterCard and Visa) before the liability shift on Oct. 1 that will hold them responsible for chargebacks on fraudulent purchases. However, as Fast Casual restaurant recently pointed out, there are numerous persistent myths about EMV that need to be cleared up first.
For example, many establishments assume making the switch to EMV is required by government law. This simply isn’t true. It’s each business owner’s prerogative to make the switch or not.
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