FASTSIGNS Introduces New Branding

Sign, graphics and marketing franchise FASTSIGNS has begun rolling out a complete visual communications makeover to match its re-thought brand positioning as more than a sign manufacturer. As part of the re-design, FASTSIGNS also adopted a new slogan, “More than fast. More than signs,” to convey the broad range of services the franchise offers. “We provide comprehensive visual communications solutions to companies and help them get their message out in an impactful, consistent manner. We understand the importance of brand integrity and we offer so much more than we are known for providing,” said Drue Townsend, Senior Vice President of Marketing for FASTSIGNS International, Inc. “Updating our own look and messaging has served as a case study of its own as we try to better explain all that we provide to companies.” Other elements of the makeover include new “connector icons” that colorfully guide customers through FASTSIGNS’ product offerings. The icons are uniform across the brand’s marketing materials, including online and in store. “The visual elements of our branding truly reflect what FASTSIGNS offers in a simple, clean and consistent way,” explained Townsend. “The new messaging strategy and subsequent new graphics have made it easier to visually explain what we offer to prospects and customers. It is also serving as a great training tool for newer team members and a great energizer for the entire team. We are in the business of visual communications, and now we better look the part.” FASTSIGNS expects all 530 locations around the world to have undergone the redesign by year’s end.