Fitness Premier

<a href="https://fitnesspremierclubs.com/own-a-fitness-premier/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=boutique-fitness-concept-fitwave-eyes-champaign-or-springfield-illinois-for-brand-expansion-2717098" target="_blank" rel="nofollow">fitWAVE</a> is a revered name in the fitness industry for low-cost services and high-upside investment potential. The brand was founded in Sandwich, Illinois, and after establishing itself across multiple markets throughout the Midwest, fitWAVE is looking to grow to markets close to where it all began.The brand is targeting Champaign, Illinois or Springfield, Illinois for immediate expansion.“Our brand has developed resounding success in communities of this size,” said <a href="https://www.linkedin.com/in/jason-markowicz-cfc-9a87592a/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=boutique-fitness-concept-fitwave-eyes-champaign-or-springfield-illinois-for-brand-expansion-2717098" target="_blank" rel="nofollow">Jason Markowicz</a>, CEO of fitWAVE and <a href="https://fitnesspremierclubs.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=boutique-fitness-concept-fitwave-eyes-champaign-or-springfield-illinois-for-brand-expansion-2717098" target="_blank" rel="nofollow">Fitness Premier 24/7 Clubs</a>. “There is already some brand awareness in these towns, and all we need to make it happen is a team of committed franchisees who are ready to jump on board.”<a href="https://www.youtube.com/channel/UCs85Z5gtVti0OAcbRcmVXgg?utm_source=1851franchise.com&utm_medium=article&utm_campaign=boutique-fitness-concept-fitwave-eyes-champaign-or-springfield-illinois-for-brand-expansion-2717098" target="_blank" rel="nofollow">Josh Chrestman</a> was a pioneering mind behind the fitWAVE program when it first began, and he anticipates a similar response in Champaign or Springfield to what was initially received in Sandwich. “There are a lot of similarities within these towns in Illinois, including their demographics and the kind of clients that will find their way into our locations,” he said. “Our system is already in place to make sure those clients feel taken care of, which is why we’re entertaining expansion at our current pace.”The brand is not closed off to larger markets, however. “We feel like it’s an important step in our growth to take on communities with greater market potential,” Markowicz said. The population of Sandwich, Illinois is under 8,000 people, while Champaign is home to more than 85,000 and Springfield is home to more than 100,000.fitWAVE has already seen expansion this year with plans to open its <a href="https://1851franchise.com/fitforyoufranchising/fitwave-set-to-open-first-branded-location-in-minooka-illinois-2716192">first branded location</a> in Minooka, Illinois this winter. The brand has proven its ability to flourish in locations ranging between 1,500-3,000 square feet, which further allows the fitness concept to take off in smaller communities.With this small-market potential has come a greater ability for franchisees to establish a sustainable operation. A fitness design based around 60-minute group workouts allows the fitWAVE business model to accommodate a stable schedule of clients and a continual means to draw in stable revenue. A preexisting membership model is how the brand has been able to develop this stable influx of clients.“Our brand has a chance to reach new levels of success with larger populations, which is something we are eager to prove,” Markowicz said. “This franchise model already has proven success in smaller communities, but we could soon find even more success in larger ones.”“We believe the fitWAVE model is versatile and something that can be adapted for a wide range of markets,” Chrestman added. “The challenge was making sure it could be established, but we see limitless potential now that the brand has been proven in existing markets.”By investing in a low-overhead fitness model, fitWAVE presents a versatile investment opportunity for franchisees looking to help bring a smaller-market concept into larger-market opportunities. With an already-proven system in place, the brand is eager to showcase its investment capabilities as more clients are introduced.ABOUT FRANCHISE FIT FOR YOUFranchise Fit For You is a franchisee-first franchisor and franchisee consultancy. It is the franchisor behind low-cost group-fitness franchise fitWAVE as well as Fitness Premier 24/7 Clubs, a larger-box fitness brand. As a franchisee consultancy, Fit For You offers guidance for future franchisees on finding the best fit for their personal and financial goals. Fit For You is run by Jason Markowicz, a former multi-unit franchise owner of Massage Envy and current developer of Prose Nails, a membership-based nail salon. For more information, visit <a href="http://www.fitforyoufranchising.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=boutique-fitness-concept-fitwave-eyes-champaign-or-springfield-illinois-for-brand-expansion-2717098" target="_blank" rel="nofollow">www.fitforyoufranchising.com</a>.&nbsp;

Boutique Fitness Concept fitWAVE Eyes Champaign or Springfield, Illinois for Brand Expansion

1851 Franchise

After seeing success in Sandwich, Illinois, the brand is looking to nearby markets for sustained expansion and growth.

boutique-fitness-concept-fitwave-eyes-champaign-or-springfield-illinois-for-brand-expansion

FRANCHISE INFORMATION

Contact

Own a Fitness Premier

Why Fitness Premier?

Recent Expansion

Franchise Freedom With a Support System

Learn

Download Brochure

Visit Website

FITNESS PREMIER

Fitness Premier 24/7 Clubs

OUR BRANDS

Fitness Premier 24/7 Clubs Reports Strong Midyear Momentum with Revenue Gains, Record Membership, and Strategic Expansion

Fitness Premier 24/7 Clubs Opens First-Ever Florida Location in Sarasota

Building a Fitness Empire: Why Multi-Unit Franchising Thrives With Emerging Brands Like Fitness Premier

FITNESS PREMIER MOST READ STORIES

1851 LOGIN

GROWTH CLUB LOGIN

ABOUT FITNESS PREMIER

CONTACT FITNESS PREMIER

facebook

instagram

linkedin

First Name

Last Name

Email

Phone

City

State / Province

Comments

Interested in a Brand or Need Help Deciding?

Free Franchise Consultation:

Fitness Premier Enters Montana with First Conversion Deal in Bozeman

fitness-premier-enters-montana-with-first-conversion-deal-in-bozeman

The Secret to Fitness Franchise Success? It's Not Just the Workouts

fitness-premier-franchise-marketing-support

Fitness Premier: A Legacy of Excellence, Built on a Foundation of Fitness

fitness-premier-a-legacy-of-excellence-built-on-a-foundation-of-fitness

Fitness Premier 24/7 Clubs Reports Strong Midyear Momentum 

fitness-premier-mid-year-growth-2025

Photo of four people walking on treadmills at Fitness Premier 24/7 Clubs with ribbon cutting graphic

fitness-premier-sarasota-grand-opening

Boutique Fitness Concept fitWAVE Eyes Champaign or Springfield, Illinois for Brand Expansion

MORE STORIES LIKE THIS