Fitness Premier 24/7 Clubs Cap Off Q3 of 2021 With 10 Franchisee Candidates in Pipeline

Midwest-based gym franchise Fitness Premier 24/7 Clubs has magnified its footprint through a dominant performance in 2021’s Q3. The 14-unit franchise is showing plans for rapid expansion, having already embraced new ownership teams, new partnerships and new prospective locations.

“Our third quarter has set us up for a whole bunch of success, and it was important for us to pull this together as we respond to the pandemic,” said Jason Markowicz, the CEO of Fitness Premier’s parent company Fit For You Franchising. “We aren’t just expanding in a traditional sense — we’re taking a proven system and sharing it with a lot of people. We’re on pace to spread outside of Illinois and Indiana extremely soon.”

Ownership Has Increased And Expanded

Since July 1, Fitness Premier 24/7 Clubs has acquired a new gym in Plainfield, Illinois and has also welcomed a new ownership team at its Crete, Illinois location. The moves have set up the brand for continued recognition, not just for individual units but for its ability to train and develop target audiences of all ages.

Eric Greenhill is the franchisee behind the newest Fitness Premier location in Plainfield, his fifth location with the brand. The gym is scheduled to open later this fall and is located in a town with under 50,000 residents, a target demographic that Fitness Premier has found success with in gaining a devout following. Greenhill has maintained a commitment to visit each of his franchised locations at least twice a week, and his ownership strategy has helped substantiate the Fitness Premier footprint as it spreads throughout the Midwest.

“The thing about small towns is everyone who wants to workout goes to the same place,” Greenhill said. “Everybody is in classes together. It’s a community. 2020 was a tough year for everyone, but in 2021 and in the future, I think people are going to be more invested in their health, and we’re excited to provide an outlet for that in Plainfield.”

The brand has also seen a new ownership team take over its location in Crete, led by Lisa Stasko and Sam Gorman. Both have continued their long-standing fitness relationship — Gorman was previously Stasko’s personal trainer — and both have helped develop the Fitness Premier business model. They have turned deep-rooted passion into deep-rooted ownership, further establishing the brand’s presence in a similar community size as the Plainfield expansion.

“We have fed off each other extremely well up to this point,” said Gorman. “It’s going to be really easy for us to put clients first. That’s the same principles our relationship was built upon.”

New Partnerships Are Growing

Fitness Premier has expanded its training endeavors in Q3 alongside Beast Training Academy in New Lenox, Illinois. The academy, led by former NHL center Chad Kolarik, offers both youth and adult training services. Kolarik and his team have received assistance from Joe Regan, a managing partner at Fitness Premier’s location in Manhattan, Illinois. The brand has been able to grow existing partnerships with a team of experienced employees and an understanding for what it takes to develop a brand in those markets.

New States Are Showing Interest

Markowicz says the Fitness Premier brand currently has 10 prospective franchisees in the brand’s pipeline for sustained expansion, with candidates eager to expand the brand in both Tennessee and Florida. The brand’s initial goal for 2021 was to sell 10 units, and the pipeline puts Fitness Premier well on its way to surpass long-term goals with exponential growth.

“We’ve targeted several communities that we believe are prime for sustained growth,” Markowicz said. “We’ve developed a sustainable model in both Illinois and Indiana, and we know what it takes for our brand to be successful in similar markets throughout the country. We are well on our way.”

About Fit For You Franchising

Fit For You Franchising is a franchisee-first franchisor and franchisee consultancy. It is the franchisor behind low-cost group-fitness franchise fitWAVE as well as Fitness Premier 24/7 Clubs, a larger-box fitness brand. As a franchisee consultancy, Fit For You offers guidance for future franchisees on finding the best fit for their personal and financial goals. Fit For You is run by Jason Markowicz, a former multi-unit franchise owner of Massage Envy and current developer of Prose Nails, a membership-based nail salon. For more information, visit www.fitforyoufranchising.com.