Fitness Premier 24/7 Clubs Launches Additional in-Club Recovery Resources

Fitness Premier 24/7 Clubs, the 18-unit emerging exercise franchise, is rolling out recovery resources in its clubs to start 2023. While the concept has always been committed to providing a more personalized, welcoming fitness experience to underserved communities, this advancement is a notable differentiator within the operational space.

“Our Manteno location has officially launched its recovery suite, Crete has a recovery suite in the works and the Bourbonnais location recently started construction,” explained Jillyan Morris, Franchisee Success Manager. “The exact offerings will vary by location, but we are working to implement a range of amenities including infrared sauna therapy, HydroMassage beds, Human Touch beds, Theragun and compression boots.”

Access to these amenities will be included in the Fitness Premier Relax and Restore membership, something current members can upgrade to include and new members can enroll in separately.

Morris says the conversation surrounding recovery evolved from the team’s ongoing work to make Fitness Premier clubs more than just buildings full of treadmills.

“We really want to encompass all 360 degrees of health and wellness,” she said. “It’s not just about our treadmills or free weights or machines — we have a full experience.”

In addition to avoiding injury, recovery amenities enhance members’ overall wellness. Pairing exercise and endorphins with relaxing and restorative treatments that are beneficial to both the body and mental health will yield the most impactful, sustainable results.

This development, in turn, creates even more value for both members and franchise owners. In many cases, fitness, massage, sauna and compression are offered at four different businesses. Just as guests will no longer have to book multiple appointments across various establishments to achieve their wellness goals, franchisees are able to offer that complete experience under one roof rather than investing in multiple concepts.

Moving forward, Fitness Premier locations throughout the franchise system will be implementing a range of recovery options depending on what best fits each footprint. However, regardless of layout, each location will have more than just a single HydroMassage bed or infrared sauna, Morris says. The brand’s ultimate goal is to become a one-stop-shop of sorts, where members can have all of their wellness needs met.

“We really have a cozy, family feel in our clubs. We want to give back more to our members, and recovery is a huge part of the fitness journey,” Morris said. “It just goes hand-in-hand, and this is another way that we’re growing and evolving as a company. We’re not stagnant — we’re dedicated to improvement.”

The total initial investment necessary to begin the operation of a Fitness Premier Club Model is $279,849 to $575,499 per unit. This includes a $39,999 franchise fee.

About Fitness Premier 24/7 Clubs:

Fitness Premier 24/7 Clubs is a fast-growing, 18-location fitness concept that creates a community with its staff and guests. At Fitness Premier 24/7 clubs, some of the amenities include 24/7 access, hydromassage, group exercise classes, supervised kids club, and training & nutrition programs. Backed by franchise executive Jason Markowicz and his franchisee-focused corporate team, Fitness Premier differentiates itself with great people, culture, and systems compounded by a growth focus in strategic markets. To learn more about franchise opportunities, visit https://1851franchise.com/fitforyoufranchising