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The community gym franchise is looking to develop up to 90 new clubs across the four states, expanding from its existing footholds in Illinois and North Georgia.
With 19 locations, a strong foothold in Illinois and a flagship location in North Georgia, Fitness Premier 24/7 Clubs, the fitness franchise that works to bring access to smaller, underserved communities, is launching its next expansion push in Indiana, Iowa, Wisconsin and Georgia. Because the brand has already developed brand awareness in the markets, this is a natural expansion that will allow the Fitness Premier 24/7 Clubs presence to ripple out as the brand grows in concentric circles.
“There is capacity for 60–90 new clubs across markets in Indiana, Iowa, Wisconsin and Georgia,” explained Jason Markowicz, CEO of Fitness Premier 24/7 Clubs. “There are so many tertiary markets in these states that would benefit from what we do. We pride ourselves on being great at serving smaller communities, and we have rapid expansion plans to add clubs in these states over the next six to 24 months.”
With relative closeness to the brand’s Frankfort, Illinois headquarters, franchisees in new Midwestern markets will have proximity to the leadership team and can take full advantage of support resources as they grow. Similarly, the leadership team, which is familiar with the region, will be able to provide valuable insights and oversee market development in partnership with new local owners.
In Georgia, new franchisees will still receive support from the corporate team, but they will also be close to owner Kyle Retter, a current franchisee who formerly worked with the system in an IT support capacity. While Retter has broken into the Georgia market and begun laying roots for the brand’s expansion in the state, there are many smaller markets in Georgia that are severely underserved and would benefit from the Fitness Premier 24/7 Clubs model.
As the club has grown beyond its home state, it consistently receives warm welcomes from new communities. In addition to bringing inclusive, accessible fitness options to a market, Fitness Premier 24/7 Clubs brings jobs (up to 20 new opportunities per club), connection and community support beyond the walls of the club.
“We are excited about this expansion because there are so many markets in these states that match the communities we serve today in Illinois, Indiana and Georgia,” said Markowicz. “For us, it’s all about the leadership in our locations that drives community and culture right out of the gates. We really work hard to be the inspirational hub of the community, and that comes down to having a great team!”
To bolster the excitement that the Fitness Premier 24/7 Clubs model brings to a community, given that these clubs are often the first or one of the few high-quality fitness options a community has, the leadership team works diligently to partner with the right people. For Fitness Premier 24/7 Clubs, a qualified franchisee is someone who meets both the financial requirements and the culture expectations of the system.
“Our ideal candidate is someone who really cares about others — the members’ success and their employees’ success,” added Markowicz. “It’s someone who understands how to lead others and build strong teams. If they have these intangibles, we can teach them the rest.”
As the brand grows, it encourages passionate entrepreneurs to reach out. In order to make the opportunity more accessible, it offers a 10% military discount, provides discounts for multi-unit operators and offers a conversion model for existing facilities to rebrand under the Fitness Premier 24/7 Clubs name.
Entrepreneurs who expand with Fitness Premier 24/7 Clubs in Indiana, Iowa, Wisconsin and Georgia will be bringing a much-needed resource to their communities and will grow to be community heroes of sorts. This, in conjunction with the support of the leadership team and other owners in the system, positions owners to build a lucrative, scalable fitness business while developing themselves and their communities.
To find out more information on costs to buy this franchise, please visit https://ownafitnesspremier.com/
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