Fitness Premier Partners With Truemed to Let Members Use HSA and FSA Funds

Fitness Premier 24/7 Clubs has partnered with Truemed, a payment platform that enables qualified customers to use health savings account and flexible spending account funds on eligible health purchases, giving members a new way to put their pre-tax dollars toward gym memberships, personal training and recovery services.

"For a while, everybody in our industry was talking about how to tap into that resource so that people can use those benefits for items like memberships and personal training," said Rick King, vice president of Fitness Premier. "In the past, there was really never a good avenue or a straight line path for that to happen. I know that I have friends and family who have huge HSA and FSA accounts that they have to go try to spend at the end of the year, and it goes underutilized."

The process involves a brief online intake survey that takes roughly 3 minutes to complete. If someone qualifies, they can apply those funds to a gym membership and related services. Coverage varies by plan, but members can apply those funds toward dues and additional services, such as personal or group training. 

Once the survey is submitted, an independent licensed clinician reviews the information and determines whether a Letter of Medical Necessity can be issued. King said the turnaround is fast and the odds are favorable, with an approval rate above 80%.

A New Angle for Corporate Wellness

Beyond individual members, the partnership gives Fitness Premier a stronger foothold in corporate wellness conversations, where budget constraints have historically made it difficult to build new programs with local businesses.

"A lot of times employers are saying, 'Hey, we already contribute a lot of money toward corporate wellness, there really isn't any more budget to design a program specifically with you,'" King said. "So it gives us a better angle going into the conversation — we're not asking them to put together a program above and beyond what they're already doing, but just letting them know we can accept the HSA and FSA funds they're already contributing to."

Fitness Premier expects the partnership to reshape how prospective members think about gym memberships, encouraging them to see fitness as an ongoing health need rather than a discretionary purchase.

“We're definitely seeing more traffic in our gyms, so I know that is going to help with that, but also we have our recovery space too,” said Jillyan Morris, franchisee success manager at Fitness Premier. “So not only are people invested in their health and fitness journey, but they're also investing in recovery, too, and the extra money they're already putting aside in their HSA or flexible spending account can help cover that as well.”

Built to Last

King said Truemed provided staff training and marketing materials — including email campaigns and in-club signage — to support the rollout, and he encouraged other gym owners to look into the partnership. 

"If there's any other fitness owners, independent gym owners out there reading this, it would be a really good phone call or contact to make," he said. "They really did a good job as a company, their follow-up is good, and they're serving us well."

By unlocking pre-tax health dollars for fitness, the brand is not only lowering barriers to entry but also reinforcing the idea that consistent exercise is a core part of overall healthcare. For members who have long wondered how to use those HSA and FSA balances, the answer may now be as simple as going to the gym.

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