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Club Industry: Fitness Premier 24/7 Clubs Franchisee Opens Fifth Illinois Location in Plainfield Acquisition

Eric Greenfield is a multi-unit owner with the 14-unit, Illinois-based 24/7 fitness concept, and Plainfield will be the fourth gym he’s opened in 2021.

A recent article from Club Industry mentioned that Plainfield, Illinois is getting its first Fitness Premier 24/7 Club. Multi-unit franchisee Eric Greenhill purchased a local gym that he’s converting to the fast-growing fitness franchise’s newest location in 2021.

Greenhill says that Plainfield’s small population of 43,000 makes it a perfect fit for a Fitness Premier 24/7 Club, due to the brand’s innovative model that brings engaging group fitness classes to suburbs and small markets typically ignored by other major gym brands.

“The thing about small towns is everyone who wants to work out goes to the same place,” Greenhill said. “Everybody is in classes together. It’s a community. 2020 was a tough year for everyone, but in 2021 and in the future, I think people are going to be more invested in their health, and we’re excited to provide an outlet for that in Plainfield.”

Greenhill’s other gyms are in Minooka, Coal City, and Homer Glen, Illinois, and in Cedar Lake, Indiana.

“We are thrilled to bring Fitness Premier 24/7 Club’s services to Plainfield,” said Jason Markowicz, the franchise’s CEO. “Our model is all about being a resource for the community and being there to help people reach their goals. This is a great community with a huge demand for what we have to offer, and we couldn’t be more excited to get started.”

Read the full article here.