Fitness Premier

As&nbsp;<a href="https://fitnesspremierclubs.com/own-a-fitness-premier/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=fitness-premier-tampa-sarasota-franchise-expansion-2731554" target="_blank" rel="nofollow">Fitness Premier 24/7 Clubs</a> continues to grow beyond its Midwest roots, Florida is a new priority, particularly in the Tampa Bay and Sarasota markets. The decision is driven by member behavior, population trends and the ability to enter growing communities with a model that’s already been validated.“We started our search in the Florida market a couple of years ago,” said&nbsp;<a href="https://www.linkedin.com/in/rick-king-3954a1143/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=fitness-premier-tampa-sarasota-franchise-expansion-2731554" target="_blank" rel="nofollow">Rick King</a>, vice president of&nbsp;<a href="https://1851franchise.com/fitness-premier/info">Fitness Premier</a>. “We were really amazed by the percentage of the community that’s a member at a fitness center in Florida compared to Illinois. It’s drastically different.”King says that Florida’s population tends to place a stronger emphasis on fitness, personal wellness and consistency, creating a deeper pool of potential members. That cultural alignment matters for a brand built around engagement, coaching and long-term results.“Florida has people whose mentalities are more along the lines of fitness and personal wellness,” King said. “So there’s a lot more of those we would consider potential members.”That demand is already translating into growth on the ground. In 2025, Fitness Premier opened its first Florida location in Sarasota, owned by franchisee Dani Stiegelmeyer. The opening gave the brand an early foothold on the Gulf Coast as it builds momentum across the Tampa Bay and Sarasota markets.<h2>A Market Where Demand and Growth Intersect</h2>While Florida isn’t the only region Fitness Premier is evaluating, Tampa Bay and Sarasota stand out as markets where growth, real estate opportunity, and fitness demand intersect.“There are a lot more members in those markets because a higher percentage of the population is focused on exercise and fitness,” King said. “So that’s kind of an easy opportunity for us.”Beyond demand, the brand looks closely at how markets are expanding and where gaps exist. Tampa Bay and Sarasota continue to attract new residents, creating opportunities for well-positioned fitness concepts to establish themselves early.“When we look at the real estate opportunities, the rental opportunities, the gaps in the markets and how much those markets are growing, there’s a real opportunity to establish yourself where the growth is going,” King said. “You get in there, do a good job and secure that market for the future.”<h2>The Type of Owners Fitness Premier Wants in Florida</h2>Fitness Premier is looking for the right operators to lead those locations. In Florida, that means owners who bring discipline and a team-first mentality.“We’ve always believed our ideal franchisees have an athlete’s mindset,” King said. “You win as a team. You’re competitive. You’ll put in the effort. You’ll constantly be improving yourself and being better.”That mindset doesn’t require an athletic background. Instead, it’s about how owners approach business, leadership and growth.“We’ve been talking to some potential franchisees who have never been athletes in their lives, but they have that entrepreneurial spirit and all the mindset qualities we’re looking for,” King said.<h2>Reducing the Time From Signing to Opening</h2>One of the advantages for franchisees entering Tampa Bay or Sarasota is the amount of work Fitness Premier has already completed behind the scenes. For identified priority markets, the brand doesn’t start from scratch.“We already have our real estate team doing market analysis,” King said. “We have performers ready to go. We have sites available for those markets.”That preparation allows new owners to move faster and with more confidence.“We’ve already done some performance analysis and demographic analysis,” King said. “We’re not talking in theories or guessing at what that market can do.”As a result, the timeline from franchise agreement to opening is significantly shortened.“It’ll shorten the time frame pretty drastically since we’ve done a lot of the prework already,” King said.<h2>A Strategic Entry Point in Florida</h2>For Fitness Premier, Tampa Bay and Sarasota represent more than expansion dots on a map. They reflect markets where culture, growth and preparation align — and where franchisees can enter with momentum already built in.By pairing high-demand regions with upfront real estate work and hands-on support, Fitness Premier is positioning Florida franchise owners to launch faster, compete effectively and grow with their communities for the long term.To find out more information on costs to buy this franchise, please visit:&nbsp;<a href="https://ownafitnesspremier.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=fitness-premier-tampa-sarasota-franchise-expansion-2731554" target="_blank" rel="nofollow">https://ownafitnesspremier.com/.</a>&nbsp;

Why Fitness Premier Is Targeting Tampa Bay and Sarasota for Expansion

Why Fitness Premier Is Targeting Tampa Bay and Sarasota for Growth

1851 Franchise

Fitness Premier is prioritizing Tampa Bay and Sarasota because Florida’s fitness-focused culture, population growth and market gaps create strong conditions for long-term gym ownership.

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Fitness Premier 24/7 Clubs Opens First-Ever Florida Location in Sarasota

Building a Fitness Business With Staying Power: Why Fitness Premier Is Looking Ahead to 2026

Don't Go It Alone: Fitness Premier's Support System for Franchise Owners

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For those passionate about fitness, the concept of gym ownership likely feels like a dream come true. But turning that passion into profit is tough. Challenges ranging anywhere from marketing or staffing to accounting and operations tend to add up.&nbsp;<a href="https://fitnesspremierclubs.com/own-a-fitness-premier/?utm_source=1851franchise.com&amp;utm_medium=article&amp;utm_campaign=how-to-find-affordable-franchise-opportunities-in-the-fitness-industry-2730295">Fitness Premier 24/7 Clubs</a> can help. Touting a proven model, tweaked over the course of almost two decades,&nbsp;<a href="https://1851franchise.com/fitness-premier/info">Fitness Premier</a> provides an in-depth support system that empowers franchisees, allowing them to prioritize helping guests reach overall health and wellness goals.Whether it’s a fitness fanatic looking to fulfill their passion via new ownership or a seasoned entrepreneur, Fitness Premier’s support system can make that dream a profitable reality.<h2>Why Fitness Premier?</h2>Embracing technology, Fitness Premier delivers an ease in operation to potential franchisees.Conveniently placed kiosks make sign up simple any time, helping lower overhead, while panic buttons placed throughout the facilities guarantee quick, easy access to emergency services if needed.&nbsp;Around-the-clock access ensures convenience while state-of-the-art facilities cater to all levels of fitness fanatics in a welcoming setting. Operating 24 hours a day can bring challenges, but the Fitness Premier system thrives via automation, delivering technology-based safety regardless of the hour.“If you have a fitness center in today’s world and you’re not 24 hour access, it’s a huge hindrance,” said Fitness Premier Vice President&nbsp;<a href="https://www.linkedin.com/in/rick-king-3954a1143/">Rick King</a>. “Just having the right access system with the right security and comfort with the right monitoring is crucial. If more than one person walks in, it automates messages to management and franchisees.”<h2>The System</h2>Training is essential. Over the course of nearly 20 years, Fitness Premier has developed and maintained thousands of pages of training materials to go along with hundreds of proprietary training videos, which are just a small part of a strong system made to benefit franchisees.Fitness Premier also provides automated marketing and payroll assistance, priceless back-end support that can help simplify overall operations while delivering valuable data to franchisees that can help drive growth, because the franchisee focus should be on fitness, not paperwork.“Most of our franchisees are people that are passionate about this and are learning the business. But you don’t need to be great at business — because Fitness Premier helps you so much on the backend in terms of admin,” King said. “In&nbsp;<a href="https://1851franchise.com/fitness-premier/fitness-premier-enters-montana-with-first-conversion-deal-in-bozeman-2730679">Montana</a>, two franchisees are both trainers and currently own a fitness center. For what we offer compared to what they’ve been doing, they saw even more of an opportunity to make a switch and come under our umbrella because of the back-end stuff we do. It allows you to not be great at business — but be passionate about it and still be successful.”<h2>The Local Touch</h2>One of the most significant benefits&nbsp;<a href="https://1851franchise.com/fitness-premier">Fitness Premier</a> offers franchisees is its emphasis on each local community, setting owners up for success. The brand delivers personalized services while focusing on connection, supporting community initiatives and taking part in local events. By drilling down at the local level, Fitness Premier capitalizes on community engagement and advances its mission to grow sustainably by maintaining core values while embracing cultural expansion.<h2>Building a Franchising Legacy</h2>For 19 years, Fitness Premier has developed a strong system that utilizes data and technology to deliver a winning formula to franchisees. Twenty-four-hour access enabled by tech advances helps guarantee safety while driving repeat business in a flexible, professional setting. Touting strong training while delivering significant back-end support has become a large part of a system designed to work for novice franchisees or entrepreneurial experts alike.“People know what they’re getting when they walk into a Fitness Premier facility. At our facilities, they expect to be treated and guided a certain way — and to see real results. To deliver that, we have to maintain a high level of expertise, service, and ongoing training and development. We’re not overselling and underdelivering,” King said. “Every year, I say ‘I think we’re good.’ And then next year, I revisit and find something we can grow on. That’s the nature of the beast. We’re constantly refining our operations support, from KPIs and sales accountability to what a great meeting looks like and how to build effective initiatives. It’s deeply ingrained in who we are to provide that high level of training, development and operational support.”To find out more information on costs to buy this franchise, please visit:&nbsp;<a href="https://ownafitnesspremier.com/">https://ownafitnesspremier.com/</a>.

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<a href="https://fitnesspremierclubs.com/own-a-fitness-premier/">Fitness Premier 24/7 Clubs</a> is heading into 2026 after a steady year of growth. In 2025, the brand signed six franchise agreements, including one gym conversion. One location is already open and the remaining four locations are expected to open in early 2026, allowing the brand to grow while keeping a close eye on how each location performs.“That puts us in a position to grow our network by the mid-20% range in 2026,” said&nbsp;<a href="https://www.linkedin.com/in/rick-king-3954a1143/">Rick King</a>, president of&nbsp;<a href="https://1851franchise.com/fitness-premier/info">Fitness Premier</a>. “That’s really healthy growth for us from a footprint standpoint.”Fitness Premier has spent much of its time growing in smaller and tertiary markets that larger gym brands tend to pass over, while also moving into a few metro areas where a different type of gym can stand out. As a result, the brand isn’t forced to compete on low prices or size alone.<h2>Same-Store Performance That Signals Durability</h2>Beyond new openings, Fitness Premier’s existing locations are showing consistent performance gains.&nbsp;“This is the second year in a row that we’ve hit over 10% same-store revenue growth across the network,” said King. “Some of these locations have been open for 20 years, so to still see that kind of performance is something we’re really excited about.”That level of consistency mirrors what many gym owners are seeing day to day. More people are committing to fitness, spending more on their health, and looking for gyms that provide structure and support instead of a hands-off experience.<h2>Conversions as a Scalable Growth Opportunity</h2>One of the bigger developments in 2025 was Fitness Premier’s move into gym conversions, including a location in Bozeman, Montana, that is now in the process of joining the brand. The owners are keeping full ownership while shifting to Fitness Premier’s systems and pricing model.“They’re great operators and great trainers, but they were struggling to see how to scale,” King said. “What they saw value in was our model, our branding, our marketing and the ability to take their business to the next level.”The conversion is expected to serve as a proof point for other independent gym owners who want to expand without starting from scratch. The model allows owners to keep control of their business while gaining the structure needed to expand to additional locations.<h2>Ownership for Entrepreneurs Who Want Control and Meaning</h2>Fitness Premier’s franchise model continues to draw owners who want more than a paycheck. Many are looking at a second location, putting profits back into the business and buying real estate as they build long-term wealth through ownership.“There are people who want to control their own destiny, control their income, and do something they feel proud of,” King said. “This model gives them the ability to do that without putting a ceiling on what they can earn.”Fitness Premier supports franchisees from the early planning stages through daily operations. Owners also work closely with one another, sharing insights and experience as part of the network.<h2>A Purpose-Driven Model in a Crowded Industry</h2>While much of the fitness industry has shifted toward low-cost, low-engagement models, Fitness Premier has remained intentional about the member experience. The brand emphasizes coaching, amenities, and programs designed to help members make measurable progress in their health journeys.“We’re very intentional about the member experience and the value we’re delivering, even though it’s a harder model to run,” said King.<h2>Why 2026 Is a Strategic Entry Point</h2>Looking ahead, Fitness Premier’s priority is execution. Internally, the focus is on ensuring new locations open on solid footing and meet or exceed franchisee expectations. Externally, the brand plans to award approximately five additional franchises in 2026, maintaining a pace that allows for hands-on support.“We’re not trying to sell a hundred franchises in a year,” said King. “We want to grow at a manageable pace so our franchisees get the attention and service they deserve.”For entrepreneurs evaluating their next move, Fitness Premier’s 2026 vision offers a clear message: ownership is not just about opening a gym, but about building a business that supports financial independence, community impact and long-term growth.To find out more information on costs to buy this franchise, please visit:&nbsp;<a href="https://ownafitnesspremier.com/.">https://ownafitnesspremier.com/.</a>&nbsp;

Fitness Premier Franchise - Looking Ahead to 2026 - 1851 Franchise

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Fitness Premier Enters Montana with First Conversion Deal in Bozeman

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For the operating partners behind&nbsp;<a href="https://fitnesspremierclubs.com/own-a-fitness-premier/">Fitness Premier 24/7 Clubs</a> in Grundy County, Illinois, the future of fitness goes far beyond lifting heavier weights or adding more machines to the floor. Franchisees Dana Odegaard and&nbsp;<a href="https://www.linkedin.com/in/brent-bergeson-535180156/">Brent Bergeson</a> are expanding the traditional gym model to include Fitness Premier’s Relax and Restore across clubs in&nbsp;<a href="https://fitnesspremierclubs.com/locations/minooka/">Minooka</a>,&nbsp;<a href="https://fitnesspremierclubs.com/locations/coal-city/">Coal City</a> and soon,&nbsp;<a href="https://fitnesspremierclubs.com/locations/morris/">Morris</a>. This gives many members something they didn’t even realize they were missing: intentional recovery.&nbsp;Relax and Restore at&nbsp;<a href="https://1851franchise.com/fitness-premier/info">Fitness Premier</a> is a dedicated recovery space designed to help members recharge after workouts and daily stress. These rooms combine calming, easy-to-use recovery therapies — like heat, massage, compression and light therapy — to ease sore muscles, improve circulation and support overall wellness. It’s the perfect place to slow down, reset and let recovery work hand-in-hand with your fitness routine.“It kind of brings a different dynamic to the gym,” Bergeson said. “You come here to work out, but we also have this other avenue that’s really focused on recovery and restoring your body versus just beating it up.”Relax and Restore has become a meaningful business driver for Fitness Premier franchisees. By adding a premium wellness layer to the traditional gym model, Odegaard and Bergeson have created a clear upgrade path that supports higher membership adoption, stronger retention and more consistent usage across the week. The recovery suites also give clubs a built-in differentiator in competitive markets, positioning Fitness Premier as more than just a place to work out.<h2>Building a Recovery Experience Members Actually Use</h2>The Relax and Restore suites were designed to be more than a checklist of trendy equipment. Every amenity was selected based on usage, feedback and real-world impact.Human Touch massage chairs quickly became one of the most popular features across all clubs. Even after transitioning away from hydro massage beds, member response was overwhelmingly positive.In addition to massage chairs, members have access to saunas, red light therapy, jet compression boots, percussion massage guns and salt chambers — all positioned as part of a complete post-workout routine, not a luxury add-on.<h2>Location-Specific Amenities That Elevate the Experience</h2>While each Grundy County club offers a consistent set of recovery tools, the Minooka location stands out with additional amenities that give members more options in how they recover.One of those features is the Frost Locker, which delivers the benefits of cold exposure without the setup or intensity of a traditional cold plunge. It offers a more accessible way to experience cold therapy, especially for members who are curious about recovery trends but want something simple and approachable.“Cold plunge is a really popular thing right now,” Odegaard said. “But the Frost Locker gives you a lot of the same benefits with way more ease of access.”For members looking for a more traditional contrast therapy experience, Minooka also offers the Fire &amp; Ice Lounge, which pairs an infrared sauna with a cold plunge in the same space. This setup allows members to move between heat and cold to support circulation, muscle recovery and overall relaxation.“If you want a more authentic experience, we do have the cold plunge and an infrared sauna together,” Bergeson said. “You can bounce back and forth between the two. It's called our Fire &amp; Ice Lounge.”<h2>Letting Member Feedback Lead the Way</h2>Rather than guessing what members might want, Odegaard and Bergeson rely on constant feedback and usage data to guide decisions.“We’re tracking how much use each thing is getting,” Bergeson said. “Those massage chairs are so highly used that we’re already talking about getting another one in Minooka.”That approach has translated directly into membership adoption. Since launching Relax and Restore, roughly 50% to 70% of members across their clubs now use the recovery amenities.“It just shows us that this is a category people really want to have access to,” Odegaard said. “More than half of our new members are joining on the membership that includes these amenities.”<h2>Collaboration Without a One-Size-Fits-All Mandate</h2>While Fitness Premier’s leadership team gives operators flexibility to test new ideas, collaboration across the system plays a major role in shaping future upgrades.“We’re always talking with other clubs that have had Relax for quite some time,” Bergeson said. “Asking them what’s working, what people like and what trends they’re seeing.”That collaboration extends beyond recovery, allowing operators to share insights on new technology and emerging member preferences, with successful ideas often spreading organically throughout the network.<h2>Redefining the Purpose of the Gym</h2>One of the biggest surprises for the team has been how many members were unfamiliar with recovery tools before Relax and Restore launched.“We assume everybody knows about these things, but we're constantly getting members in every day that don't know about these recovery tools and things that can absolutely change their life and change their workouts and the way that they see results in the gym,” Odegaard said.&nbsp;By educating members through staff training, in-club materials and trial periods, the team has reframed the gym as a place not just to push harder, but to feel better leaving than when you arrived.“Everyone looks at the gym as hard work,” Bergeson said. “Now we can say, yes, you come in and work hard, but let’s take care of your body too. That longevity aspect changes how people experience the gym.”To find out more information on costs to buy this franchise, please visit:&nbsp;<a href="https://ownafitnesspremier.com/.">https://ownafitnesspremier.com/.</a>&nbsp;

image of  Dana Odegaard and Brent Bergeson Fitness Premier 24/7 Clubs Minooka, Coal City and Morris.

Relax and Restore: How Fitness Premier’s Grundy County Clubs Are Expanding From Fitness to Full-Body Wellness

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SARASOTA, Fla.&nbsp;—&nbsp;<a href="https://ownafitnesspremier.com/">Fitness Premier 24/7 Clubs</a> has opened in Florida for the very first time with a new location in Sarasota under the leadership of new franchise owner Dani Stiegelmeyer. With a strong background in fitness, sports and marketing, Stiegelmeyer is excited to bring&nbsp;<a href="https://1851franchise.com/fitness-premier/info">Fitness Premier’s</a> community-focused approach to Florida for the first time.&nbsp;The gym is located at 3530 Clark Road, just outside Gulf Gate Estates in South Sarasota. It’s conveniently situated less than 10 minutes from Siesta Key Beach and 10 to 15 minutes from the UTC District and University Parkway. Nearby landmarks include the intersection of Beneva Road and Clark Road, with easy access from U.S. Route 41. Hours of operation will be Monday through Friday from 8 a.m. to 8 p.m., Saturday from 9 a.m. to 4 p.m., and Sunday from 9 a.m. to 2 p.m. The gym can be reached at 941-298-0823.&nbsp;"I've lived in Sarasota for a while now, around five years, and I've been in the gym for a long time,” Stiegelmeyer said. “That location is honestly such a prime spot — it's beautiful. Sarasota is one of my favorite places I've lived so far. I actually used to work right across the street, so I know the area and all the businesses really well.”As Stiegelmeyer and her team prepare for the opening, updates to the space are well underway. Fresh paint and design changes are being finalized, and she is eager to transform the gym into a space that reflects Fitness Premier’s signature clean and welcoming style.Fitness Premier’s strong corporate support and emphasis on transparency stood out to Stiegelmeyer when choosing to join the brand. She also points to unique features that set Fitness Premier apart from other local gyms, including user-friendly technology at the front desk and the&nbsp;<a href="https://fitnesspremierclubs.com/fitwave-club/">fitWAVE group training program</a>, which offers small group sessions that blend the benefits of personal training with a community atmosphere.“fitWAVE is really cool to see because you don't get that at a lot of other places,” she said. “Usually you’re either by yourself or it's one-on-one with a trainer. You might have classes elsewhere, but not smaller, personal training groups like this.”Building a sense of community is a major priority for Stiegelmeyer, who views fitness as an important part of life for busy professionals, parents and business owners alike. She hopes to create a welcoming space where members feel connected not just by their workouts, but by the shared experiences of everyday life. “We're all in this together,” she said.In the short term, Stiegelmeyer’s focus is on ensuring a smooth opening and making sure every member feels confident and comfortable from day one. Long term, she has her sights set on expansion. “We would like to, down the road, have more than one,” she said.&nbsp;Ahead of the opening, Stiegelmeyer and her team are planning presale membership opportunities and considering options like a hard hat tour to give prospective members a sneak peek of the renovations. The goal is to show the community the transformation and invite them to be part of something new and exciting.The Sarasota Fitness Premier 24/7 Club will deliver a personalized, supportive fitness experience designed to empower members and strengthen community ties. Ready to take the first step? Call 941-298-0823 or click&nbsp;<a href="https://fitnesspremierclubs.com/locations/sarasota/membership-payments-sarasota/">here</a> to find a membership that fits your lifestyle.About Fitness Premier 24/7 ClubsFitness Premier 24/7 Clubs is a fast-growing fitness concept that fosters community between its staff and guests. With a focus on strategic growth markets, Fitness Premier differentiates itself through its people, culture, and systems. Founded by Jason Markowicz, Fitness Premier began franchising in 2016 and has since expanded to 19 locations. Fitness Premier offers entrepreneurs the opportunity to join a brand with the support, innovation, technology, marketing, culture, and product differentiation they need to succeed. To learn more about franchise opportunities, visit&nbsp;<a href="https://ownafitnesspremier.com/.">https://ownafitnesspremier.com/.</a>&nbsp;

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Why Fitness Premier Is Targeting Tampa Bay and Sarasota for Expansion

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