Franchisor Stories
Franchise Opportunity Deep Dive: Floyd’s 99 Barbershop offers a full-service, inclusive grooming franchise with strong ROI potential and nationwide growth opportunities.
Floyd’s 99 Barbershop is a full-service barbershop franchise that combines the classic barbershop experience with a modern, edgy twist. Known for its rock-and-roll vibe, expert cuts and inclusive environment, Floyd’s caters to men, women and children with a full menu of hair services, including cuts, color, beard trims, shaves and styling. The brand has carved out a unique space in the hair care industry by offering top-tier service in a high-energy setting that celebrates individuality and self-expression.
Floyd’s was founded in 2001 by brothers Paul, Rob and Bill O’Brien in Denver, Colorado. Inspired by their grandfather’s barbershop and their passion for creating a welcoming and authentic experience, the O’Brien brothers set out to reimagine the traditional barbershop. They wanted to build a place that delivered quality haircuts in an environment that was both high-energy and inclusive, where music, culture and community would all play a role in the customer experience.
Mission: Floyd’s mission is to provide expert hair care services in an inclusive, high-energy environment where every client feels welcome and respected.
Vision: The brand’s vision is to be the industry leader in the full-service haircare space, offering franchise owners a strong support system and a business model rooted in community, authenticity, and exceptional service.
Floyd’s 99 Barbershop offers numerous franchising opportunities across the United States. The company has strategically identified prime territories nationwide, including undeveloped or open markets in several major cities. These opportunities are available for both single-location and multi-unit development, providing potential franchisees with flexibility in their investment plans. Floyd’s emphasizes a thoughtful and strategic approach to expansion, ensuring that new locations are selected based on their potential for success and the ability to provide robust support to franchisees.
Prospective franchisees are encouraged to contact Floyd’s directly to learn more about available markets and to discuss opportunities tailored to their interests and goals.
Initial Costs: The estimated initial investment required to begin operation of a Floyd’s 99 Barbershop franchise ranges from $399,500 to $762,500. The 2025 Franchise Disclosure Document (FDD) breaks these costs down as follows:
| Type of Expenditure | Min | Max |
| Initial Franchise Fee | $49,500 | $49,500 |
| Building, Tenant Improvements & Rent | $185,000 | $400,000 |
| Equipment, Furnishings, Finishes & Supplies | $50,000 | $90,000 |
| Signs | $14,000 | $55,000 |
| POS System, Software & Office Equipment | $12,000 | $25,000 |
| Opening Inventory & Supplies | $8,000 | $14,000 |
| Deposits & Business Licenses | $5,000 | $12,000 |
| Initial Advertising & Marketing | $25,000 | $25,000 |
| Initial Training Expenses | $4,000 | $8,000 |
| Insurance | $2,000 | $3,000 |
| Professional Fees | $5,000 | $15,000 |
| Additional Funds (3 Months) | $40,000 | $71,000 |
Initial Franchise Fee: The initial franchise fee is $49,500 for the first and second locations and $34,500 for each subsequent location. The fee is payable upon receipt for the grant of a geographic territory and is non-refundable.
Floyd’s offers a 25% discount on the first franchise fee to qualifying military veterans as well as those on active duty.
Ongoing Fees: According to the 2025 FDD, Floyd’s franchisees are responsible for the following ongoing payments and fees:
| Type of Fee | Amount |
| Royalty | 6% of gross sales/week |
| National Marketing Contribution | 1.5% of gross sales/week |
ROI Potential: According to the 2025 FDD, Floyd’s 99 barbershops open for the entirety of FY 2024 reported the following annual net revenue:
| Barbershops | Average | High | Median | Low |
| Franchised (43) | $980,036 | $1,916,734 | $954,156 | $395,225 |
| Company-Owned (72) | $867,943 | $1,523,878 | $869,460 | $274,022 |
Franchisees and their teams participate in a thorough training program designed to ensure consistency and excellence across all locations. This includes hands-on instruction in service delivery, customer experience and day-to-day operations, equipping owners and staff with the skills needed to uphold the brand’s standards.
Floyd’s offers ongoing operational support to franchisees, including assistance with site selection, marketing strategies and business development. The corporate team provides guidance to help franchisees navigate the challenges of running a barbershop, ensuring they have the resources needed for success.
Franchisees benefit from a centralized technology platform that streamlines operations. This includes a point-of-sale (POS) system for efficient transaction processing and customer management. The technology suite is designed to enhance the overall efficiency and effectiveness of the business.
Floyd’s does not publicly disclose requirements with regard to liquid capital or net worth, but the brand does emphasize that franchisees should be well-capitalized and business-minded individuals.
Prior experience in the hair care industry is not required — the brand provides training and support — but a strong entrepreneurial mindset and leadership skills are essential.
Franchisees are expected to be engaged in the business and committed to building a strong team culture that reflects the Floyd’s brand. While the franchise opportunity is designed to be scalable and professionalized, the brand recommends that owners be involved in operations at a strategic level, especially during the launch and growth phases. The business is full-service and requires ongoing attention to hiring, customer service and maintaining brand standards.
Floyd’s doesn’t offer any direct financing options and doesn’t have any partnerships with third-party lenders. Franchisees are expected to secure their own financing.
Check out this video of Floyd’s franchisees talking about what they love about the brand, or visit the brand’s testimonial page for more franchisee success stories.
As of 2025, the U.S. barbershop industry is valued at approximately $5.8 billion, reflecting a compound annual growth rate (CAGR) of 1.7% over the past five years. In 2024 alone, the industry experienced a 2.7% revenue increase. This growth is largely attributed to steady population growth, which has expanded the customer base for barbershops. Despite challenges such as the COVID-19 pandemic and inflationary pressures that affected consumer spending, the industry has demonstrated resilience.
Floyd’s 99 Barbershop stands out in the hair care industry by blending the classic barbershop feel with a high-energy, rock-and-roll atmosphere and offering full-service grooming for all genders. Its focus on inclusivity, expert staff, walk-in flexibility and branded retail products creates a distinct, modern experience.
Primary competitors include traditional barbershop chains and full-service salons such as Supercuts, Great Clips and Sport Clips*.
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