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Franchise Opportunity Deep Dive: Fly Dance Fitness is a boutique fitness franchise offering high-energy, full-body, dance-focused fitness classes that combine choreography and strength training.
Fly Dance Fitness is a boutique fitness franchise that offers a full-body workout by combining rhythmic dance routines with functional strength training in a welcoming environment. Designed to make fitness feel fun, the model targets those who want results without the intimidation of standard gyms.
Fly Dance Fitness was created to bring a high-energy dance experience to the boutique fitness space. The brand began offering franchises in 2023.
Mission: To empower people through music, movement and community and turn exercise into a fun, uplifting experience.
Vision: To build a nationwide network of vibrant boutique fitness studios where people of all fitness levels can find confidence, strength and connection through dance-focused fitness.
Fly Dance Fitness does not publish specific development markets. Prospective owners should complete the application form to connect with the development team and learn about territory availability.
Initial Costs: The estimated initial investment required to begin operation of a Fly Dance Fitness franchise ranges from $177,509 to $440,936. The 2026 Franchise Disclosure Document (FDD) breaks these costs down as follows:
| Type of Expenditure | Min | Max |
| Initial Franchise Fee | $35,000 | $35,000 |
| Travel & Living Expenses During Training | $2,500 | $5,000 |
| Rent (3 Months) | $12,000 | $30,000 |
| Deposit for Leasehold | $8,000 | $20,000 |
| Leasehold Improvements & Construction Costs | $60,000 | $258,000 |
| Retail Space, Front Desk Areas | $12,000 | $17,000 |
| Sound & Lighting Equipment | $13,000 | $16,000 |
| Required Fitness Space Equipment | $5,500 | $7,000 |
| Optional Fitness Space Equipment | $1,000 | $2,000 |
| Storage Supplies & Promotional Items | $2,500 | $4,000 |
| Exterior Mounted Signage | $5,000 | $15,000 |
| Computer System | $1,666 | $2,266 |
| Music Subscription (3 Months) | $33 | $60 |
| Grand Opening Advertising | $3,000 | $3,000 |
| Business Licenses | $1,383 | $2,003 |
| Insurance | $3,500 | $7,000 |
| Internet | $120 | $180 |
| Security System (3 Months) | $90 | $180 |
| Technology Fee (6 Months) | $600 | $600 |
| Software Fees (3 Months) | $1,017 | $2,247 |
| Additional Funds (3 Months) | $9,600 | $14,400 |
Initial Franchise Fee: The initial franchise fee for Fly Dance Fitness is $35,000, due when the franchise agreement is signed.
Ongoing Fees: According to the 2026 FDD, Fly Dance Fitness franchisees are responsible for the following ongoing payments and fees:
| Type of Fee | Amount |
| Royalty | 6% of gross sales/month |
| Local Advertising | The greater of $500 or 2% of gross sales/month |
| Technology | $100/month |
ROI Potential: According to the 2026 FDD, the affiliate-owned Fly Dance Fitness location in Sarasota, Florida, reported the following financial data for 2024 and 2025. This location operates similarly to how a franchised location would, but it does not pay royalties. The data has been adjusted accordingly.
| Data Point | 2024 Adjusted | 2025 Adjusted |
| Total Studio Sales | $238,688 | $267,913 |
| Total Studio Income (Before Affiliate-Specific Items) | $244,587 | $274,296 |
| Total Cost of Goods Sold | $34,416 | $53,595 |
| Gross Profit (Adjusted) | $210,171 | $220,700 |
| Total Disclosed Expenses | $91,381 | $102,099 |
| Net Operating Income (Adjusted) | $118,790 | $118,601 |
| Net Income Less Estimated Royalty Fees | $104,115 | $102,144 |
Fly Dance Fitness provides site selection criteria and evaluates proposed locations. The initial franchise fee also includes the support of an approved architect and project manager to assist with design, layout and build-out.
Franchisees attend a multi-day training program in Florida that includes classroom and on-the-job instruction covering operations, scheduling, technology and more.
Franchisees have access to ongoing coaching from the support team via phone, email and virtual meetings.
Fly Dance Fitness offers optional social media services to help franchisees with content editing, writing and posting on key platforms.
Fly Dance Fitness uses an integrated technology platform for online bookings, billing, class check-ins and member retention.
Fly Dance Fitness does not publish specific financial eligibility requirements but does note that it is seeking franchise owners with dance, cheer or fitness experience.
Fly Dance Fitness studios must be owner-operated, and CPR/AED certification through the Red Cross is required for a franchise owner and two part-time employees. One of these certified people must be on-site at all times during operations.
Fly Dance Fitness does not offer direct or indirect financing for franchisees.
The boutique fitness segment has become a major growth driver within the U.S. health club industry as consumers increasingly gravitate toward specialized, coach-led workout experiences. The broader U.S. gym and fitness club industry has expanded at a CAGR of 3.6% to $47 billion in 2026, while participation continues to rise, with about 77 million Americans now belonging to a gym or studio. Boutique studios, which focus on formats such as HIIT, cycling and yoga, have captured a growing share of the market by emphasizing community, results-driven training and smaller group classes.
Fly Dance Fitness competes with other boutique and group exercise fitness concepts like Jazzercise and Pure Barre. The brand sets itself apart by pairing concert-style sound and lighting with proprietary choreography.
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