Franchisor Stories
1851 caught up with Tony Lamb, CEO of Kona Ice, to see what's changed on the brand's franchise development website since winning one of 1851's awards last year.
1851: How satisfied are you with your franchise development website?
Tony Lamb, CEO of Kona Ice: The content is great/slightly dated but a full re-skin is in the works
1851: What would you change on your franchise development website?
Lamb: It is the thing that all of our prospective franchisees talk about as their favorite part because there is so much information. So nothing really.
1851: Is your site performing better or the same as last year and why?
Lamb: It is up 21% and sales are exploding!
1851: How is your budget shifting to include digital?
Lamb: Our Google Adwords budget we kept the same but this year we have allocated a large portion of our budget to 4 paid facebook campaigns
1851: Do you expect to change your website in the next year and why?
Lamb: Yes, we re-skin every year or two to bring up to date all the new designs and latest improvements in our system. We add a company overview Video from me (CEO) every two years to demonstrate the progression of our system as well. All in all, I think it is the best asset we have. We constantly hear how our site informs them SO much better than other concepts so they feel they are more equipped to talk to our sales staff once they finally do submit an inquiry.
Sign up for the 1851 Franchise newsletter to get our biggest stories before everyone else
By signing up, you agree to our user agreement (including class action waiver and arbitration provisions), and acknowledge our privacy policy.
About the Author
Cassie has over five years of digital and traditional media experience. She joined NLA after working as a television news producer in both Milwaukee and Chicago, and now specializes in aligning strategies across the board for her clients, ultimately building buzz and telling compelling stories through content marketing, social media, digital campaigns and traditional PR.
Cassie has a Bachelor of Arts in Broadcast and Electronic Communications from Marquette University. In her spare time, Cassie enjoys traveling and exploring what new cities have to offer in addition to spending time with her friends and family.
