Following Up with 2017's Franchise Development Award Winners: Big Frog Custom T-Shirts
Big Frog's VP of Franchise Development explains how the brand's budget is shifting more to digital.
1851: How satisfied are you with your franchise development website?
Ron Bender, VP of Franchise Development for Big Frog Custom T-Shirts: Very, it attracts lots of unique visitors, educates candidates and builds excitement about our concept.
1851: What would you change on your franchise development website?
Bender: I’d block bogus visits from Russia, add more franchisee testimonial videos and update our Item 19 figures (we're waiting for registration states).
1851: Is your site performing better or the same as last year and why?
Bender: Better than last year. We had Click-Tecs update the entire site last summer and it is now responsive.
1851: How is your budget shifting to include digital?
Bender: We are moving approximately 10-15 percent more budget funds to digital every year.
1851: Do you expect to change your website in the next year and why?
Bender: Just plan to keep updating the site, adding fresh content with blog posts more often.