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1851 spoke with Ursula Lane, Sr. Manager of Franchise Recruitment for Checkers & Rally's, to learn more about how the brand's franchise development site has changed since winning one of 1851's awards last year.
1851: How satisfied are you with your franchise development website?
Ursula Lane, Sr. Manager of Franchise Recruitment for Checkers & Rally's: Checkers & Rally’s franchise development website is a critical component of our franchise marketing plan. Although it is one of our most successful channels, we believe that constant improvements are needed to stay relevant and effective.
1851: What would you change on your franchise development website?
Lane: While our current website is a very successful platform, we plan to enhance our website with more timely, engaging videos and better navigation.
1851: Is your site performing better or the same as last year and why?
Lane: The current website is performing on par with previous years’ performance.
1851: How is your budget shifting to include digital?
Lane: Digital has been a strategic component of our integrated marketing approach for several years.
1851: Do you expect to change your website in the next year and why?
Lane: Yes. Although the current website is not broken, we need to stay current and “fresh” while maintaining the brand’s essence and keeping those elements that resonate with our target audience.
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About the Author
Cassie has over five years of digital and traditional media experience. She joined NLA after working as a television news producer in both Milwaukee and Chicago, and now specializes in aligning strategies across the board for her clients, ultimately building buzz and telling compelling stories through content marketing, social media, digital campaigns and traditional PR.
Cassie has a Bachelor of Arts in Broadcast and Electronic Communications from Marquette University. In her spare time, Cassie enjoys traveling and exploring what new cities have to offer in addition to spending time with her friends and family.
