1851

1851: How satisfied are you with your franchise development website?&nbsp;

Ursula&nbsp;Lane, Sr. Manager of Franchise Recruitment for <a href="https://checkersfranchising.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=following-up-with-2017s-franchise-development-award-winners-checkers-rallys-2706883" target="_blank" rel="nofollow" target="_blank">Checkers &amp; Rally&#39;s</a>:&nbsp;Checkers&nbsp;&amp; Rally&rsquo;s franchise development website is a critical component of our franchise marketing plan.&nbsp; Although it is one of our most successful channels, we believe that constant improvements are needed to stay relevant and effective.

1851: What would you change on your franchise development website?&nbsp;

Lane:&nbsp;While our current website is a very successful platform, we plan to enhance our website with more timely, engaging videos and better navigation.

1851: Is your site performing better or the same as last year and why?&nbsp;

Lane:&nbsp;The current website is performing on par with previous years&rsquo; performance.

1851: How is your budget shifting to include digital?&nbsp;

Lane:&nbsp;Digital has been a strategic component of our integrated marketing approach for several years.

1851: Do you expect to change your website in the next year and why?&nbsp;

Lane:&nbsp;Yes.&nbsp; Although the current website is not broken, we need to stay current and &ldquo;fresh&rdquo; while maintaining the brand&rsquo;s essence and keeping those elements that resonate with our target audience.&nbsp;

 Following Up with 2017's Franchise Development Award Winners: Checkers & Rally's

1851 Franchise

1851 spoke with Ursula Lane, Sr. Manager of Franchise Recruitment for Checkers & Rally's, to learn more about how the brand's franchise development site has changed since winning one of 1851's awards last year.

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