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A taco brand is scaling back significantly on its discount and coupon programs in favor of becoming a more premium brand, according <a href="https://www.qsrmagazine.com/exclusives/it-time-ditch-discounts?utm_campaign=20181004&amp%3Butm_medium=email&amp%3Butm_source=jolt&amp%3Bmicrosite=525176&utm_source=1851franchise.com&utm_medium=article&utm_campaign=food-chains-swapping-discounts-for-better-brand-experience-analysis-2708066" target="_blank" rel="nofollow" style="text-decoration-line:none" target="_blank">to a QSR Magazine report</a>.

Taco Cabana wants instead to focus on providing higher-quality food that will provide customers with a better brand experience, and the move has prompted more traffic, according to the article.

&ldquo;We really worked to just get away from sending out those mailers like you get at Arby&rsquo;s,&rdquo; Taco Cabana president Chuck Locke said, according to the article. &ldquo;A lot of Taco Cabana&rsquo;s guests would learn to live and wait for those.&rdquo;

Read <a href="https://www.qsrmagazine.com/exclusives/it-time-ditch-discounts?utm_campaign=20181004&amp%3Butm_medium=email&amp%3Butm_source=jolt&amp%3Bmicrosite=525176&utm_source=1851franchise.com&utm_medium=article&utm_campaign=food-chains-swapping-discounts-for-better-brand-experience-analysis-2708066" target="_blank" rel="nofollow" style="text-decoration-line:none" target="_blank">the full report at QSR Magazine</a>. 

<div>&nbsp;</div>

Food Chains Swapping Discounts for Better Brand Experience: Analysis

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Brands might be better off focusing on quality, according to analysis. 


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