Footprints Floors Reflects on a Landmark Year, Sees 10% Increase in Revenue

Footprints Floors closed out 2024 with a slew of accomplishments that underscored its resilience and adaptability in a challenging economic climate. From the launch of its innovative Footprints Bath and Tile brand to achieving a 10% increase in systemwide revenue — despite a 16% decline in the overall flooring industry — the company solidified its position as a leader in the home renovation sector. With 21 territories added across 13 deals and the successful debut of its first showroom in Peachtree City, Georgia, Footprints Floors demonstrated its commitment to innovation and sustainable growth.

“The biggest thing that happened this year was really a 10-month project. We launched Footprints Bath and Tile, which is a new brand. We see it potentially doubling our opportunity, if not more, over the coming years as more and more of the country adopts it. We’ve rolled it out in 25 markets year-to-date,” said Footprints Floors CEO and Founder Bryan Park. “The home renovation sector of the economy has really taken a hit the last few years with inflation and increased interest rates. This was our attempt to diversify and move into some other opportunity. What’s unique about it — or I think extra special — is that they are projects we’re already doing. We’ve always done bathrooms; we’re just letting the general public know we’re doing it.”

Another significant achievement for the flooring franchise was the launch of its first showroom in Peachtree City, Georgia. Footprints Floors has traditionally eschewed the showroom as a part of its business model, but Matt Therriault — who owns the Peachtree City location — pitched the idea as a way to stay true to the Footprints Floors model while adding a new dimension to the business.

“It’s very much an experiment for us to see what kind of traction he’s able to get in his local market,”  said Park. “If it’s successful, it’s something we’d be interested in rolling out in additional markets across the country.”

Also noteworthy in 2024 was the success of Justin Cowley, a franchisee in Salt Lake City who broke multiple records, including the best rookie month and highest revenue year within just seven months of operation. “He was building surgery centers before joining us,” said Vice President of Operations Taylor Murphy. “They were constructing and licensing out surgery centers across Utah and then pivoted to the flooring space. He’s done a phenomenal job.”

Footprints Floors also introduced several new steering committees in 2024, focusing on mentorship, technology investments, marketing and planning for its annual convention. These committees are part of Park’s leadership strategy of decentralizing power making sure franchisees have a voice in the decision-making process. “A major part of my philosophy on being a CEO and a franchisor is to diversify power and diversify thought,” Park said. “We’re inviting people in to make decisions with us, tell us what’s the best way to do this or do that, and get their buy-in. They help create what the system’s going to look like long-term.”

“We launched one steering committee that oversees technology investments at the corporate level and what we’re investing from a tech perspective for the franchise system,” Murphy added. “We also launched a mentorship steering committee. We broke it down into regional mentors and assigned individuals, mostly volunteers, to run these local regional mentorship committees. It’s really to give franchises a regional option to ask questions and work through issues with technical knowledge and franchise knowledge in a smaller setting. It’s been fantastic to see the participation and how much franchises appreciate having a voice.”

Looking ahead to 2025, Footprints Floors plans to maintain its focus on sustainable growth by adding 15 deals and 20-25 territories. The company’s ambitious goal is to reach 100 active franchises by Q3 2025, a milestone that will place it among an elite group of franchisors. “Our focus is to grow well and smart and bring in the right people,” Park said. “These are people’s livelihoods. They’ve been saving up for their whole working career to move into buying a business and being an entrepreneur. We’re not going to take that lightly. If we can net 15 this year, meaning we added 15 and lost zero, that’s really our target.”

With a clear vision for the future and a track record of overcoming challenges, Footprints Floors is poised for continued success as it enters 2025.

ABOUT FOOTPRINTS FLOORS:

Upon his return to Littleton, Colorado, after serving in the U.S. Air Force, Bryan Park noticed that Denver’s flooring industry lacked a higher level of customer service and sophistication. So, in 2008, he founded Footprints Floors, which today specializes in installing hardwood floors, tile floors, backsplashes and laminates. With more than 150 territories, Footprints Floors offers franchisees a robust support system, including a call center, flexible hours for work-life balance and a low cost of entry with outstanding economics. For more information about the Franchise Times Top 500 brand, visit https://footprintsfranchise.com/.