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As franchise brands scale, franchisee feedback becomes crucial to keeping a system of owners happy and profitable. One proven way to establish a reliable means of consistent two-way communication with your franchisees,&nbsp;<a href="https://smbfranchising.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=forbes-the-value-of-establishing-a-franchise-advisory-council-2709888" target="_blank" rel="nofollow" target="_blank">SMB Franchise Advisors</a>&nbsp;President and CEO Steve&nbsp;Beagelman wrote in an article for Forbes, is to establish a Franchise Advisory Council. 

&quot;Franchisees are more content with a brand when they have a council advocating on their behalf,&quot; Beagelman writes. &quot;And as far as the brand is concerned, that feedback can be extremely valuable. It is beneficial to hear what&rsquo;s working, what isn&rsquo;t and what changes may be worth exploring to remain competitive.&quot;

Done right and managed properly, an FAC can become a valuable channel for feedback and business insights &ndash; and could spark the next &ldquo;Big Idea&rdquo; for your brand.

Read the full article <a href="https://www.forbes.com/sites/stevenbeagelman/2019/04/29/franchise-advisory-councils/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=forbes-the-value-of-establishing-a-franchise-advisory-council-2709888#2b8fea5b60d8" target="_blank" rel="nofollow" target="_blank">here</a>.&nbsp;

Forbes: The Value Of Establishing A Franchise Advisory Council

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Remember, a franchisee invented the Big Mac, SMB Franchise Advisors President and CEO Steve Beagelman writes.

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Forbes: The Value Of Establishing A Franchise Advisory Council

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