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Former Scientist and Operations Professional Joins Filta Environmental Kitchen Solutions With Massachusetts Territory Acquisition

Paulo Gouveia found a more fulfilling role when he left the scientific world to run his fryer management and environmental kitchen sustainability franchise.

By Erica InmanStaff Writer
SPONSORED 7:07AM 05/10/24

ORLANDO, FL – After a successful career as a top performer in the scientific world, Paulo Gouveia decided it was time to take control of his future. He began researching opportunities and learned of the franchise model through a LinkedIn connection. In partnership with his wife, Diana DePaolis, he acquired the southern Middlesex County Filta Environmental Kitchen Solutions territory and founded their company, PureRenew Plus Corporation, making their company both a minority owned and woman owned company. 

Filta is a pioneer in fryer management and environmental kitchen sustainability, making commercial kitchens faster, cleaner, safer, and greener. By micro-filtering existing cooking oil, providing bin-free waste oil collection, deep cleaning fryers, and recycling waste oil, Filta helps its clients make adjustments to their operations in ways that benefit their teams as well as the larger environmental community. 

Paulo utilizes his scientific knowledge and operations management expertise daily as the President of PureRenew Plus. “My background is in the sciences, so when I started looking into what I could do in terms of starting a business, I knew I wanted something environmentally impactful,” said Paulo. “Every time I help a company become even 1% more sustainable, it’s a meaningful change. That’s the biggest reason why I chose Filta.”

Paulo’s Filta franchise currently serves a territory west of Boston that includes many cities, including Waltham, Burlington, Somerville, Cambridge and Framingham. His technicians service major clients like Google, Dell, Oracle, Thermo Fisher, Sanofi and Whole Foods, along with numerous restaurants. Having lived or worked in nearly every town throughout his existing territory, Paulo knows the landscape well and is serving members of his own communities.

As he looks toward the future, Paulo says he’s equally interested in expanding his footprint and growing his impact as a business owner.

“In the corporate world, I never felt fully appreciated for my contributions. By starting my own company, I can build the business how I want it to be,” he said. “If you’re dedicated and a hard worker, you’re rewarded for it. You get a piece of the pie. I envision a company where employees have skin in the game; there’s profit sharing and employees can get equity. The bigger the company gets, the more I can do to give back.”

Nationwide, Filta’s customers range from single and chain restaurants to commercial kitchens inside hospitals, hotels, groceries, universities, casinos, business facilities, stadiums (NFL, NCAA, MLB, NHL) and more. Filta has recycled nearly one billion pounds of used cooking oil into biodiesel, significantly reducing the impact of waste fryer oil on the environment. For every gallon of biodiesel put into use, Filta prevents 16 pounds of carbon dioxide from entering the atmosphere. 

About Filta Environmental Kitchen Solutions

Since its inception in 1996, Filta has positioned itself as the pioneering leader of active fryer management and environmental kitchen sustainability across the food and hospitality industries. Brought to North America in 2002 as a franchise concept, Filta is part of United Kingdom-based Franchise Brands (AIM: FRAN). The cornerstone of the company’s offering is FiltaFry, the complete fryer management service incorporating on-site micro-filtration as well as the removal, recycling, and replacement of cooking oil. Furthermore, the brand provides humidity control in cold storage devices through FiltaCool, prevents drain blockage through its grease-free drain foam brand FiltaDrain, and uses steam to sanitize kitchens with FiltaClean. 

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