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Franchise Brands Reinvesting in Locations
More restaurants are spending on updates.
Economic recovery may be slower than some would like, but it appears more brands are deciding now is the time to put their money to work.
QSR reported an increasing number of operators are investing in remodels, new equipment and other upgrades to refresh their locations.
“The overall environment for capital spending in the restaurant industry now is definitely more positive than it was several years ago,” Hudson Riehle, senior vice president of research at the National Restaurant Association, was quoted as saying.
QSR went on to highlight a number of drivers for increased capital spending, including the current interest rate environment.
Read the full story here.
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About the Author
Nick Powills
FollowNick Powills, CFE, founded No Limit Agency in 2008 and serves as Chief Brand Strategist for the Chicago-based firm. No Limit is a full-service communications agency that establishes and elevates brands by bridging Public Relations, Social Media, Marketing, Advertising, Digital, and a lot of creativity, to best strategize well-rounded and successful campaigns for 50+ global franchise brands. By presenting visionary ideas and building real relationships, No Limit is able to create effective media branding strategies to help companies grow. Nick currently leads a staff of writers, media strategists, designers, social media experts and digital producers in an office think-tank where brands are humanized for strong, compelling media stories. Prior to starting No Limit at the age of 27, Nick spent four years working at a franchise PR agency where he mastered the art of building rapport with media outlets and creating newsworthy pitches for earned media placements. He holds a Bachelor of Journalism from Drake University in Iowa.
