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Franchise Business Review’s Michelle Rowan on 2021’s Best Franchise Development Websites

The president and COO of Franchise Business Review discussed design trends, must-have messaging and other insights from this year’s website awards series.

Each year, 1851 Franchise ranks the best development website for franchises among all segments. Our panel of expert judges studied more than 200 websites, critiquing factors such as first impressions, quality of content and ease of use. This year, we sat down with each judge to discuss what they found and their advice for franchise brands hoping to elevate their sales websites.

Today, we speak with Michelle Rowan, president and COO of Franchise Business Review, the franchise industry’s leading market research firm, which provides ratings and reviews of franchises based solely on franchisee satisfaction and performance.

Watch the full interview in the video above or on YouTube.