Franchise Deep Dive: Club Pilates Franchise Costs, Fees, Profit and Data

Last Updated: March 1, 2023

Franchise Website: https://www.clubpilates.com/franchise

Number Locations: 800+

Cost to Get In: $193,600 - $407,000

Reported ROI: Unknown

Club Pilates is not only one of the largest pilates brands, but one of the largest fitness brands, with over 800-plus locations across the world. It was founded in 2007 in San Diego by Allison Beardsley while she was pregnant. Shortly after opening the business, Beardsley franchised the business in 2012 and sold 80 territories in just two years. Beardsley sold the company to current CEO Anthony Geisler in 2015. 

How Many Club Pilates Locations Are There?

There are over 800 Club Pilates locations globally. According to Entrepreneur, the brand saw 36.4% growth from 2019-2022. To learn more about franchising with Club Pilates and their target markets, you can fill out this form. 

How Much Does It Cost to Open a Club Pilates? 

According to Entrepreneur, the overall initial cost to get started is $185,800 - $388,200. Below are the reported costs from their 2022 Franchise Disclosure Document.

• Initial Franchise Fee: $60,000
• Travel and Living Expenses While Training: $500-$3,000
• Real Estate/Lease: $11,500-$39,500
• Leasehold Improvements: $28,500-$140,500
• Signage: $10,000-$21,000
• Insurance: $1,000- $2,500
• Payments in Connection with Pilates and Other Exercise Equipment: $5,000-$9,000
• Retail Inventory Package for Presale and Soft Opening: $12,000
• Furniture, Fixtures and Related Supplies: $18,500- $19,500
• Computer System and Related Equipment:$2,500-$3,500
• Initial Marketing Spend (including amount for opening support program): $15,000
• Shipping: $4,500-$12,000
• Installation: $6,000-$8,500
• Orientation Program Fee: $200-$1,600 
• Tech Fee(s) – 3 Months and 1 Month Prior to Opening: $2,200
• Additional Funds (3 months): $10,000-$40,000
• Royalty: 8% of gross sales 
• Ad Royalty Fee: 2% of gross sales
• Term Agreement: 10 years

Prospective candidates should have a net worth of $500,000, and there is a $100,000 cash requirement. 

What Is the Franchise Fee for Club Pilates?

The franchise fee for Club Pilates is $60,000. 

How Much Can I Make as a Club Pilates Franchisee?

According to Glassdoor, franchise owners can earn an average of $96,784 a year. Owners can make up to $159,000 on the high end and $60,000 on the low end. Club Pilates does not publicly disclose franchisee earning potential. 

What Is the Club Pilates Business Model?

Club Pilates franchises are started with scalability in mind, and they are seeking multi-unit and single-unit owners, nationwide and internationally. The franchise development team partners with potential candidates to ensure that your studio’s design fits your community. 

Who is Club Pilates Leadership? 

• Anthony Geisler - CEO
• Allison Beardsley - Founder
• Mike Gray - President
• Tianna Strateman - Vice President of Training and Experience
• Amanda Croce - Chief Marketing Officer

What Helpful Articles Can I Read to Learn More About Club Pilates?

• Start a Club Pilates Franchise in 2023 - Entrepreneur
• Former LA Boxing Owner Buys Club Pilates | Club Industry
• What Does a Club Pilates Franchise Cost

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