Franchisor Stories
Franchise Opportunity Deep Dive: Club Pilates is the largest Pilates brand in the world, offering group Reformer-based workouts and operating under the Xponential Fitness umbrella.
Club Pilates is a global leader in Reformer-based group Pilates classes, offering a high-end fitness experience at an accessible price point. Founded in 2007 in San Diego and acquired by Xponential Fitness in 2017, Club Pilates has expanded to more than 1,200 locations across four continents. As part of the world’s largest boutique fitness franchisor, Club Pilates delivers a scalable, semi-absentee franchise model backed by world-class support, a recognizable brand and recurring revenue streams.
Club Pilates was founded in 2007 in San Diego, California, with the goal of making Pilates accessible to everyone. The brand was developed by a team of passionate instructors and entrepreneurs and was later acquired by Xponential Fitness in 2017. Xponential CEO Anthony Geisler has since helped the brand scale globally, turning it into the largest Pilates franchise in the world.
Mission: To bring the benefits of Pilates to as many people as possible through high-quality, affordable and accessible classes.
Vision: To empower individuals to move, feel and live better by creating a global community of Pilates practitioners.
Territories are available across the U.S. and in select international markets. Contact the franchisor for more information on specific territories.
Initial Costs: The estimated initial investment required to begin operation of a Club Pilates franchise ranges from $385,048 to $839,058. The 2025 Franchise Disclosure Document (FDD) breaks these costs down as follows:
| Type of Expenditure | Min | Max |
| Initial Franchise Fee | $65,000 | $65,000 |
| Sourcing Fee | $0 | $28,000 |
| Travel & Living Expenses While Training | $1,000 | $3,000 |
| Real Estate/Lease & Professional Fees | $20,500 | $47,000 |
| Net Leasehold Improvements | $73,000 | $355,500 |
| Signage | $6,000 | $26,500 |
| Insurance | $5,177 | $11,187 |
| Fitness Equipment & Initial FF&E Package | $139,700 | $173,000 |
| Pre-Sales & Soft Opening Retail Inventory Kit | $22,000 | $26,000 |
| Computer System, A/V Equipment & Related Components | $5,500 | $6,000 |
| Initial Marketing & Advertising Spend | $33,300 | $46,600 |
| Initial Instructor Training Fee | $200 | $1,600 |
| Technology & Software Fees | $3,671 | $3,671 |
| Additional Funds (3 Months) | $10,000 | $46,000 |
Initial Franchise Fee: The standard initial franchise fee for a Club Pilates studio is $65,000, due upon signing the franchise agreement. This fee is non-refundable and fully earned upon payment.
Discounts are available under two conditions:
Ongoing Fees: According to the 2025 FDD, Club Pilates franchisees are responsible for the following ongoing payments and fees:
| Type of Fee | Amount |
| Royalty | 8% of gross sales/weekly |
| Contributions to Brand Development Fund | 2% of gross sales/weekly |
| Local Advertising Requirement | The greater of $1,500 or 2% of the prior month’s gross sales/monthly |
ROI Potential: According to the 2025 FDD, the 849 studios operating for the entirety of FY 2024 reported the following gross revenue:
| Quartile | Average | Median | Min | Max |
| 1st Quartile (212) | $1,305,116 | $1,261,234 | $1,142,347 | $2,325,810 |
| 2nd Quartile (212) | $1,051,803 | $1,048,027 | $969,985 | $1,141,717 |
| 3rd Quartile (213) | $894,131 | $894,375 | $811,438 | $969,022 |
| 4th Quartile (212) | $686,457 | $713,766 | $356,528 | $811,436 |
| TOTAL (849) | $984,270 | $969,022 | $356,528 | $2,325,810 |
Franchisees attend a mandatory 3-day in-person training at Club Pilates headquarters. Additional training includes GM certification, instructor bridge training, weekly sales calls, ongoing one-on-one coaching and full access to digital training materials and operations manuals.
Franchisees receive end-to-end support including real estate site selection, lease negotiation, studio design and build-out, pre-sale marketing, grand opening coordination, and hiring and recruitment guidance.
Franchisees are given access to a proprietary intranet with POS systems, sales tracking tools, marketing templates, performance dashboards and creative assets for local outreach.
No fitness or Pilates experience is required, though business or franchise management experience is preferred.
Owners can operate their business as semi-absentee with a trained general manager and team or choose to be hands-on. Club Pilates supports both models depending on the owner’s goals and availability.
While Club Pilates does not directly provide financing, it offers guidance and referrals to third-party lenders and preferred SBA loan providers.
Club Pilates lists the following success stories on its website:
Robert Bereny — Multi-Unit Franchise Owner, California
After a successful career in Hungary’s corporate banking and retail industries, Robert Bereny sought a U.S.-based, service-driven investment that could be run semi-absentee. He discovered Club Pilates in 2015 and opened his first location in Granada Hills, which quickly became a top-performing studio. Now operating multiple Southern California studios, Bereny was named Franchisee of the Year in 2016 and continues to be a leading operator in the system.
Ryan Ask — Multi-Unit Franchise Owner, Virginia
Ryan Ask was drawn to Club Pilates for its semi-absentee model, lean staffing requirements, and high ROI potential. After attending Discovery Day, he was sold on the concept and impressed by the corporate support. From lease signing to his Grand Opening, Ask has relied on the franchise team’s guidance and considers Club Pilates the perfect fit for his business goals.
Jessica & Robert Shiraki — Multi-Unit Franchise Owners, California
With no prior experience in fitness or franchising, father-daughter duo Jessica and Robert Shiraki leveraged their backgrounds in HR and retail to build a thriving business with Club Pilates. They valued the brand’s strong market position and reliable support system. Their Pleasanton location ranks among the top ten in the country, and they’ve expanded across several California markets.
The global Pilates and yoga studios market is on a steep growth trajectory, projected to rise from $158.43 billion in 2023 to $420.98 billion by 2032. This reflects a CAGR of 11.5%, driven by growing consumer awareness of physical and mental wellness. As more individuals seek low-impact, holistic fitness options, the demand for specialized studios continues to rise—positioning brands like Club Pilates for long-term success.
Club Pilates competes with local independent Pilates studios, Orangetheory Fitness, Pure Barre and other boutique fitness concepts. Its advantages include larger brand reach, structured training, a turnkey model and superior instructor certification standards.
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