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Franchise Deep Dive: Orangetheory Fitness Franchise Costs, Fees, Profit and Data

As the only health club of its kind, Orangetheory franchisees are in the unique position of being able to offer a service with no real competition.

LAST UPDATED: January 10, 2023

FRANCHISE WEBSITE: Franchising Opportunities | Orangetheory Fitness US

NUMBER OF LOCATIONS: 1500+

REPORTED COST TO GET IN: $179,075–$392,475. 

Orangetheory Fitness operates gyms that incorporate scientific processes proven to help rejuvenate the body. Its specialized group sessions promise to increase daily energy and productivity, stamina, and cardiovascular health. Whether you are a first-time franchisee or an experienced business owner, the Orangetheory Fitness franchise system empowers you to get more out of what you want from your business and your life.

How Many Orangetheory Fitness Locations Are There?

Orangetheory Fitness is spreading rapidly to become one of the most well-known fitness franchises on the planet. We’re spread across more than 1,500 studios in 25 countries across the globe.

What Is the Orangetheory Business Model?

Orangetheory Fitness follows a multi-unit franchise business model, where one franchisee owns and operates more than one unit, traditionally in the same general region. Most Orangetheory Fitness franchisees own three to five locations which allow for a strong and successful team to be built within their network of knowledge without getting overwhelmed and losing control over the product.

How Much Does It Cost To Open an Orangetheory Fitness?

The total investment necessary to begin the operation of an Orangetheory facility is $179,075 to $392,475. 

What Is the Franchise Fee for Orangetheory?

There is a $29,500 initial franchise fee that must be paid to the franchisor or an affiliate. If this is your second or subsequent franchise for an Orangetheory Fitness facility, the fee is reduced to $22,500. 

Who Is the Leadership of Orangetheory Fitness?

What Helpful Articles Can I Read To Learn More?


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