Franchisor Stories
Franchise Opportunity Deep Dive: F45 Training is a globally recognized fitness franchise offering high-intensity, team-based functional training in a supportive, community-focused environment.
F45 Training is a fitness franchise that has built a reputation around community-driven, high-intensity group workouts. The brand has expanded globally with its results-driven, functional training method and continues to innovate with recovery services and franchisee support. F45 offers franchisees a way to tap into the growing boutique fitness sector with a scalable and systemized business model.
F45 Training was founded in 2013 in Sydney, Australia, to revolutionize the fitness industry through a high-intensity, team-based training model that delivers results and builds community. The brand quickly gained global traction thanks to its science-backed workouts, innovative technology and inclusive atmosphere. Today, F45 is one of the world’s most recognized boutique fitness franchises, known for blending functional training with supportive, goal-oriented coaching and a welcoming environment.
Mission: To build an inspired community through innovative, effective and accessible functional fitness.
Vision: To become the world’s leading functional fitness training community, delivering life-changing results to members around the globe.
F45 does not specify specific territory availability on its website. Interested parties can contact the franchisor through the Inquire Today form.
Initial Costs: The estimated initial investment required to begin operation of a F45 Training franchise ranges from $349,200 to $786,100. The 2025 Franchise Disclosure Document (FDD) breaks these costs down as follows:
| Type of Expenditure | Min | Max |
| Establishment Fee | $60,000 | $60,000 |
| Document Preparation Fee | $2,500 | $2,500 |
| Equipment Pack | $115,000 | $115,000 |
| Equipment Pack Taxes | $0 | $15,000 |
| Real Property | $5,000 | $25,000 |
| Architectural Floor Plan Design, Engineering & Construction/Permit Documents | $10,000 | $20,000 |
| Leasehold Improvements | $1,000 | $300,000 |
| Utility Deposits | $1,000 | $2,000 |
| Exterior & Interior Signage | $5,000 | $10,000 |
| Furniture, Fixtures, Other Equipment | $4,000 | $10,000 |
| Office Equipment & Supplies | $1,000 | $3,000 |
| Computer System | $1,000 | $2,000 |
| Business Licenses & Permits | $1,000 | $3,000 |
| Training Expenses | $1,000 | $2,000 |
| Professional Services | $1,000 | $5,000 |
| Insurance | $1,000 | $4,000 |
| Grand Opening | $25,000 | $25,000 |
| Nutritional Supplements | $3,000 | $3,000 |
| AED | $1,500 | $2,100 |
| Optional Recovery Amenities | $40,000 | $67,000 |
| F45 Body Fat Scanner | $8,500 | $8,500 |
| Music Licenses | $1,700 | $2,000 |
| Additional Funds (3 Months) | $60,000 | $100,000 |
Initial Franchise Fee: Franchisees must pay a $60,000 establishment fee and up to a $2,500 document preparation fee upon signing. A 50% refund of the establishment fee is offered if the studio opens within five months. Approved U.S. military veterans may receive up to a 50% discount. Fees are non-refundable and provide access to F45’s intranet, support and tech systems.
Ongoing Fees: According to the 2025 FDD, F45 Training franchisees are responsible for the following ongoing payments and fees:
| Type of Fee | Amount |
| Royalty Fee | The greater of 7% of gross sales or $2,500/month |
| Brand Fund | The greater of 2% of gross sales or $200/month |
| Marketing Fee | $2,500/month |
ROI Potential: According to the 2025 FDD, the 699 franchised studios that were open and operating during FY 2024 (March 1, 2024 through February 28, 2025) reported the following gross sales:
| Studios | Average | Median | Min | Max |
| Top Third (233) | $684,477 | $624,265 | $508,105 | $1,418,858 |
| Middle Third (233) | $413,131 | $405,049 | $338,453 | $508,105 |
| Bottom Third (233) | $265,351 | $269,757 | $75,734 | $338,453 |
| Total (699) | $454,320 | $407,220 | $75,734 | $1,418,858 |
Franchisees and their coaches gain access to daily on-demand training via the F45 Training TV mobile app. Topics include exercise science, movement mechanics and functional fitness principles.
F45 offers robust regional support and access to experienced performance managers. Franchisees also receive help with goal setting, studio launch advertising and operational planning to turn strategic goals into results.
The brand provides tech-forward solutions, including the F45 Training TV app, data-driven performance tracking, and support tools for advertising and member engagement.
While prior fitness industry experience is not required, F45 looks for candidates with strong business acumen, leadership skills, and a passion for community and wellness. Franchisees must also pass background and credit checks as part of the vetting process.
Franchisees are expected to be involved in the day-to-day operations of their studio, especially during the launch phase. While semi-absentee ownership is permitted, the franchisor recommends an on-site operator or manager with full-time commitment to ensure operational success. Owners are responsible for staffing, marketing, community engagement and maintaining brand standards. Studios are typically open seven days a week, and franchisees must allocate sufficient time and resources to manage staff, drive memberships and oversee financial performance.
F45 does not directly offer financing but notes that it may refer qualified candidates to third-party lenders who provide financing options for the franchise fee, equipment and buildout costs. These relationships are not guaranteed or exclusive, and approval is subject to the lender's criteria. Franchisees are encouraged to consult their financial advisor before pursuing any funding options.
“Before buying the franchise, we took a few classes. We fell in love with the workout, and then we figured we looked around in Tucson to see if there was anything comparable, there wasn’t anything even close. One of the things that we loved most about it was that it is truly modifiable for absolutely everyone. So we will, at any given time, have an extreme athlete and somebody in their 60s/70s, and it’s just fantastic that both of those people and everything in between can do the same workout.”
- Wendy Alexonis (Tucson, Arizona)
“Some of the unexpected aspects of being a franchise owner is truly how big of a difference you make in people’s lives. I can’t tell you the number of people who’ve come up to me, overwhelmed with emotion, with tears in their eyes, telling me what we have brought to them. Not only in fitness, but also in the community.”
- Kate Blankenship (Baltimore, Maryland)
The global health and fitness club market reached $101.45 billion in 2024, growing at a CAGR of 3.57% since 2019. It is projected to grow to $157.6 billion by 2029 at a rate of 9.21%, and then reach $236.93 billion by 2034 with a CAGR of 8.49% from 2029 onward. This strong trajectory signals significant opportunity for boutique fitness concepts like F45 Training.
F45 stands out with its tech-enabled workouts, emphasis on community, and recovery integrations. Its primary competitors include Orangetheory Fitness, Burn Boot Camp, Barry’s and Fit Body Boot Camp.
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