Franchisor Stories
Franchise Opportunity Deep Dive: A boutique fitness franchise focused on empowering women and families through high-intensity group training, community support and a mission-driven model.
Burn Boot Camp delivers 45-minute, trainer-led “camps” combining strength and high-intensity intervals alongside community accountability and nutritional guidance. Programming is designed to empower women (and their families) with measurable progress in a supportive, inclusive atmosphere.
Founded in 2012 by husband-and-wife team Devan and Morgan Kline after starting workouts in a North Carolina parking lot, Burn Boot Camp began franchising in 2015 and has since scaled nationwide. The brand reports over 360 gyms open and over 500 territories awarded.
Mission: Empower women and their families through transformative fitness experiences that build strength, confidence and lifelong healthy habits.
Vision: Grow a purpose-driven community where members and franchise partners change lives locally while advancing a broader health movement.
Burn Boot Camp is committed to expanding nationwide. The brand is currently offering franchise opportunities in California, Florida, New Jersey, New York and Texas, but is open to creating new growth opportunities with franchisees interested in markets in other states.
Initial Costs: The estimated initial investment required to begin operation of a Burn Boot Camp franchise ranges from $281,899 to $645,344. The 2025 Franchise Disclosure Document (FDD) breaks these costs down as follows:
| Type of Expenditure | Min | Max |
| Initial Franchise Fee | $60,000 | $60,000 |
| Technology Systems | $11,690 | $43,015 |
| Technology Fees | $5,450 | $7,500 |
| Exercise/Safety Equipment, Furniture & Fixtures | $33,566 | $49,498 |
| Real Estate | $12,804 | $70,604 |
| Leasehold Improvements | $84,104 | $250,000 |
| Utilities (3 Months) | $1,553 | $6,000 |
| Initial Inventory Package | $4,460 | $7,488 |
| Operating Supplies | $607 | $1,214 |
| Janitorial Expenses | $532 | $1,884 |
| Grand Opening Marketing | $30,000 | $30,000 |
| Staffing | $22,000 | $52,315 |
| Insurance | $750 | $1,500 |
| Travel, Lodging & Meals for Initial Franchisee Education Program | $1,084 | $9,099 |
| Legal & Other Professional Fees | $3,299 | $25,227 |
| Additional Funds (3 Months) | $10,000 | $30,000 |
Initial Franchise Fee: The franchise fee for a single franchise is $60,000, which is nonrefundable and payable in a lump sum when the franchise agreement is executed.
Ongoing Fees: According to the 2025 FDD, Burn Boot Camp franchisees are responsible for the following ongoing payments and fees:
| Type of Fee | Amount |
| Royalty | 6% of gross revenues per report period |
| System Brand Fee | 2% of gross revenues per report period |
| Technology | $860/month |
| Minimum Inventory and Other Purchases from Affiliate | Minimum inventory purchase of $500/month |
ROI Potential: According to the 2025 Franchise Disclosure Document (Item 19), Burn Boot Camp reported the following 2024 gross operating revenue figures across all 278 reporting outlets:
Average | Median | High | Low |
$680,997 | $638,290 | $1,604,250 | $147,279 |
Franchise partners receive guidance on real estate selection, lease negotiations with preferred partners, buildout standards (including flooring and layout) and a structured pre-opening marketing plan with a required grand-opening spend to drive memberships.
Franchisees participate in a structured onboarding process that includes business operations, leadership and field-tested best practices. Ongoing education is delivered through the Learning and Development team with systemwide updates and peer-sharing opportunities.
Support includes site selection assistance, lease negotiation, grand opening guidance, ongoing coaching and access to a dedicated field support team. Burn HQ collaborates with franchisees to identify successful strategies and scale them systemwide.
Burn Boot Camp offers a robust tech stack covering CRM, music curation, POS systems, class scheduling and performance analytics. National digital advertising and automation platforms help franchisees market efficiently and effectively.
A fitness background is not required. Burn Boot Camp looks for leaders with a passion for health and wellness, people-first mindsets, and the ability to execute a proven system.
From signing to opening typically takes eight to 10 months, including territory approval, site work, buildout, staffing and pre-sale. Owner involvement in real estate, community outreach and culture is expected. Discuss semi-absentee options with the brand as requirements vary by market and staffing model.
Burn Boot Camp partners with ApplePie Capital to offer franchise-specific financing solutions, including:
“Burn, to me, is believing in myself. I think that is something that it’s taught me. I didn’t have that confidence before I opened this gym, before I walked through the doors on day one. I think it taught me that I have what it takes to do what I want to do. It changed my life.
– Deepal Patel, Franchisee — Prosper, Texas
Boutique fitness continues to outpace traditional gyms on growth metrics as consumers pay for coaching, community and outcomes. U.S. boutique fitness was estimated at $5.4 billion in 2025 with a projected ~12.8% CAGR through 2032; global studio formats are forecast to grow to ~$85.9 billion by 2030. North America remains the largest market, with women currently the majority segment.
Burn Boot Camp competes with training-centric, class-based brands focused on results and community. Key comparables include Orangetheory Fitness, F45, Barry’s, TITLE Boxing Club, The Camp Transformation Center and Pilates/barre formats depending on the DMA. Burn’s point of differentiation is the women-led, community-first positioning with trainer-led 45-minute camps and integrated nutrition guidance.
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