Franchise Deep Dive: Anytime Fitness Franchise Costs, Fees, Profit and Data

Anytime Fitness is the world’s largest and fastest-growing 24/7 fitness franchise. With over 5,200 locations on seven continents, the brand offers a proven model built around community, convenience, and consistency. As part of Self Esteem Brands, Anytime Fitness empowers franchisees to build lasting businesses that bring health and wellness to their communities.

1. What Is the Brand Overview for Anytime Fitness?

About the Brand

Anytime Fitness was founded in 2002 in Cambridge, Minnesota, by Chuck Runyon and Dave Mortensen. The brand was created to provide 24/7 gym access to busy individuals seeking a flexible and welcoming fitness experience. Today, it is operated by Self Esteem Brands, which also owns several other health-related franchises.

Mission: To improve the self-esteem of the world through accessible, community-focused fitness.

Vision: To provide a supportive and welcoming gym experience that helps every person, regardless of fitness level, achieve their health goals.

Unique Selling Points (USPs)

24/7 access with global reciprocity.
Personalized fitness with tech-driven coaching.
Wellness-focused innovations like red-light therapy.
Friendly, non-intimidating environment.
Strong community culture inside every club.

2. What Are the Franchise Opportunity Details?

Why Franchise With Anytime Fitness?

World’s largest fitness franchise with global brand recognition.
Recurring revenue model.
Low labor costs with semi-absentee ownership potential.
Dedicated franchise business coach.
Strong onboarding, training, and operational systems.
Discounts for multi-unit and veteran franchisees.

Available Territories

Anytime Fitness has high availability in California, Arizona, Oregon, Wyoming, Montana, South Dakota, Iowa, Illinois, Mississippi, Kentucky, Ohio, South Carolina, Pennsylvania, Maryland, New Jersey, New York, Connecticut, Rhode Island, Vermont and Hawaii.

Visit the Anytime Fitness franchising website for more information on available territories in the U.S., as well as international franchising opportunities.

Investment Overview

Initial Costs: The estimated initial investment required to begin operation of an Anytime Fitness franchise ranges from $458,826 to $907,607. The 2025 Franchise Disclosure Document (FDD) breaks these costs down as follows:

Type of Expenditure	Min	Max
Initial Franchise/Development Fee	$42,500	$42,500
Travel & Training Expenses	$1,500	$1,875
Leasehold Improvements	$93,900	$430,000
Security Deposit & Rent (3 Months)	$36,000	$56,500
Construction Management	$0	$13,500
Architect/Design Fees	$17,370	$30,820
Fitness Equipment	$138,000	$155,750
Technology Equipment Package	$30,036	$36,472
Supplies	$3,500	$3,800
Interior & Exterior Signs	$20,500	$37,000
Misc. Opening Costs	$7,000	$8,930
Pre-Sale/Grand Opening Advertising	$11,000	$23,000
Insurance/Bond	$2,900	$3,450
Furniture & Fixtures	$8,000	$16,000
Additional Funds (3 Months)	$46,620	$48,000

Initial Franchise Fee: The initial franchise fee for a single Anytime Fitness center is $42,500, which is due in full upon signing the franchise agreement.

Anytime Fitness offers discounted franchise/development fees for multi-unit developers, as well as qualifying military veterans and current franchisees.

Ongoing Fees: According to the 2025 FDD, Anytime Fitness franchisees are responsible for the following ongoing payments and fees:

Type of Fee	Amount
Monthly fee	$820 per month
General Advertising and Marketing Fee	$600 per month per center
Base Technology Fee	$799 per month per center
Coaching Suite Fees	1-3 centers: $149 per center 4-9 centers: $109 per center 10+ centers: $109 per center for the first 9 centers, and $0 for each additional center/monthly thereafter
Provider Program	7% of revenue received from Physical Therapy or Chiropractic provider/monthly
Anytime Nutrition Program	$149 per month

ROI Potential: According to the 2025 FDD, the 1,656 franchised centers in the U.S. operating for the entirety FY 2024 reported the following revenue:

Quartile	Average	Median	High	Low
Top 25% (414)	$742,106	$670,417	$1,835,348	$534,059
2nd 25% (414)	$455,273	$451,275	$534,001	$395,007
3rd 25% (414)	$341,403	$341,755	$394,940	$293,800
Bottom 25% (414)	$231,962	$231,962	$263,650	$86,175
Total (1,656)	$442,686	$394,973	$1,835,348	$86,175

3. What Franchisee Support Does Anytime Fitness Provide?

Training Programs

Franchisees begin with a one-week training at headquarters in Woodbury, Minnesota, followed by access to a digital resource library for ongoing education.

Operational Support

Each franchisee is assigned a Franchise Business Coach for daily guidance. Owners receive help with site selection, club design, marketing and operations.

Technology and Tools

Anytime Fitness equips franchisees with a strong suite of technology and tools designed to streamline operations and elevate the member experience. The brand provides proprietary operations software that simplifies day-to-day management, along with app-integrated personal training tools that help coaches deliver more personalized guidance.

Locations also receive support for incorporating wellness technologies such as red-light therapy, plus access to marketing materials and communication platforms that help owners stay connected with members and drive engagement.

4. What Are the Franchise Requirements for Anytime Fitness?

Eligibility Criteria

Liquid Capital: $225,000
Net Worth: $380,000

No previous franchise or fitness experience required.

Operational Commitments

Semi-absentee ownership allowed
Owners oversee business performance, hiring and community engagement

Funding Assistance

Anytime Fitness does not directly offer financing to help franchisees open their business. However, the brand does have relationships with several third-party equipment lenders who offer financing options to franchisees. Anytime Fitness is not involved in the approval process and does not participate in underwriting or lending decisions.

5. Are There Franchisee Success Stories?

“The support system is incredible. Any kind of question we have, I know that I can go to somebody to get me somewhere to get an answer … I just love being able to go to another franchisee and get an idea like the workplace board that we use right now is incredible for getting different ideas or input from others. We're just very grateful for all the support that we receive in the tools and the systems that are provided.”

- Teresa Gibbs, Franchisee — Apple Valley, Minnesota

“The support for opening up a new location was phenomenal. They take you through step one, all the way from A to Z, from construction, build out, site, location, equipment, orders — everything. So that supports there, but it doesn’t stop there. It keeps going as you grow.”

- Amanda Rainsberger, Multi-Unit Franchisee — Michigan

6. What Is the Market Potential for Fitness?

The U.S. gym and fitness industry continues to grow, even with rising costs and inflation. People are still prioritizing health, and gyms that focus on transparency, technology and community are staying strong. Hybrid workout habits and smarter consumers are shaping the future.

Industry revenue reached $45.7 billion in 2025, growing at an average rate of 7.1% per year, with a 2% increase this year alone.

Competitor Analysis

Workout Anytime competes in a crowded fitness market, but several advantages help the brand stand out. Its global footprint and true 24/7 access give members consistent convenience, while its tech-forward coaching model supports a more personalized training experience. The concept operates with comparatively low overhead, making it attractive from an ownership perspective, and it continues to benefit from strong brand loyalty built over years of consistent service and accessible fitness offerings. Workout Anytime’s primary competitors include Planet Fitness, Snap Fitness, F45, Orangetheory Fitness and Crunch Fitness.

7. What Is the Application Process for Anytime Fitness Franchisees?

Connect: Start your journey by filling out the inquiry form to connect with a Franchise Development Director.
Review: Gain access to in-depth information about the ownership opportunity, including the FDD, training programs and ongoing support.
Attend: Join Summit Day to meet the Anytime Fitness team, connect with current franchisees and get a firsthand look at the brand’s culture and support.
Sign: Finalize your decision by signing the franchise agreement and officially begin your journey as an Anytime Fitness franchisee.

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Anytime Fitness Franchise Costs, Fees, Profit and Data for 2026