Franchise Deep Dive: Detroit Wing Company Franchise Costs, Fees, Profit and Data

LAST UPDATED: May 2024

FRANCHISE WEBSITE: https://franchise.detroitwingco.com/ 

NUMBER OF LOCATIONS: 30+

REPORTED COST TO GET IN: $387,948 - $747,641

REPORTED ROI (Item 19): not publicly available

Detroit Wing Company offers a variety of chicken sandwiches, tenders and wings, with over 20 sauce options to accompany them.

How Many Detroit Wing Company Locations Are There?

Gus Malliaras started dreaming up Detroit Wing Company back in 2012, when he had the idea to scale back from the wide menu at a Coney Island-style restaurant in Michigan to focus on just one thing: wings. He founded the Detroit Wing Company in 2015, testing 60 different sauces and narrowing it down to what would later be known as the original 16.

The brand currently has 30+ locations across the U.S.

What Is Detroit Wing Company’s Business Model?

Detroit Wing Company has a menu that offers classic or boneless wings, as well as hand battered chicken tenders. The menu also features sandwich options and sides such as onion rings, cheese sticks and fries. However, the brand is most famous for its selection of over 20 chef-driven sauces, all of which are freshly made at the restaurant. 

How Much Can Detroit Wing Company Franchise Owners Make?

The brand does not make this information publicly available. Prospective owners can access this information through the brand’s most recent Franchise Disclosure Document (FDD). 

How Much Does It Cost To Open Detroit Wing Company?

The total initial investment necessary to begin operation of a Detroit Wing Company franchise ranges from $387,948 - $747,641. The brand also has a liquidity requirement of $170,000 and a minimum net worth requirement of $350,000.

What Is the Franchise Fee for Detroit Wing Company?

The franchise fee required to begin operation of a Detroit Wing Company franchise is $30,000, which must be paid to the franchisor. 

Who’s On Detroit Wing Company’s Leadership Team?

• Gus Malliaras - Founder
• Will Parsons - Integrator
• Elliott Disner (Nostimo Brands) - Senior Director of Innovation & Creative
• Robert Esslinger - Senior Director of Operations
• Achilles Papakonstantinou - Senior Director of IT
• Kacy Florek - Director of Marketing

What Helpful Articles Can I Read to Learn More About Detroit Wing Company?

• How one wing restaurant is doubling in size thanks to franchising
• Detroit Wing Company restaurant coming to Fort Wayne
• Detroit Wing Company doubling footprint
• Here's where you can find Detroit Wing Co. in Livingston County

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