Franchise Deep Dive: Happinest Brands Franchise Costs, Fees, Profit and Data

With five franchise concepts under its purview, Happinest Brands has become a leading provider in the home service category.

By Jeff DwyerStaff Writer

12:12PM • 09/08/23

LAST UPDATED: August 8, 2023
FRANCHISE WEBSITE: https://happinest.com/
NUMBER OF LOCATIONS: 800+
REPORTED COST TO GET IN: Depends on the franchise
REPORTED ROI (Item 19): N/A

Happinest Brands is a leading multi-brand home service franchisor that operates several brands, including Lawn Doctor*, Mosquito Hunters*, Elite Window Cleaning, ecomaids and the recently acquired Sparkle Squad. Happinest’s goal is to partner with a variety of home service-related companies while preserving each brand’s identity.

Happinest Brands is based in Holmdel, New Jersey. The brand is seeking to grow alongside the thriving home services industry, which as of August 2023, is worth roughly $600 billion.

As a result of its services and system wide growth, Happinest has had several of its brands recognized and ranked on the annual Entrepreneur Media Franchise 500.

How Many Happinest Brands Locations Are There?

As of August 2023, Happinest Brands has over 800 locations across all of its franchises. The brand says its primary goal is to expand its reach until it can “deliver home services of just about every type.”

What Is Happinest Brands’ Business Model?

As a franchisor, Happinest focuses on service concepts and offers cost-effective franchise models that typically do not require physical storefronts. For its franchise owners, Happinest is able to provide assistance through its shared services, centralized media programs aimed at generating local demand, and even has its own in-house sales center for swift lead response and conversions.

According to Eric Martin, the senior vice president of franchise development at Happinest Brands, each of its franchises is designed to allow for a quick ramp-up process, has relatively low investment requirements, includes a recurring revenue model and is built with customer retention in mind.

When it comes to finding new franchise partners, Happinest looks for the following features:

Home service brands
Services that are complementary to its existing brands
Companies in fragmented industries
Recurring revenue services
Low capital requirements
High profit margins
High revenue per employee
Opportunity to differentiate and innovate
Economically insulated customer base

How Much Can Happinest Brands Franchise Owners Make?

For information on how much you can make as an owner of one of Happinest Brands’ franchises, contact the team about reading the Franchise Disclosure Document (FDD), which will state the total earnings of any company or franchise-owned unit as a reference.

How Much Does It Cost to Open a Happinest Brands Franchise?

The initial investment required to open a Happinest Brands franchise is as follows:

Lawn Doctor

The startup costs for a Lawn Doctor franchise range from $117,740 to $143,232.

Mosquito Hunters

The total investment necessary to open a Mosquito Hunters franchise ranges from $99,803 to $116,803.

ecomaids

The total investment necessary to start an ecomaids franchise ranges from $110,990 to $136,379.

Elite Window Cleaning

The total initial investment necessary to start an Elite Window Cleaning franchise ranges from $102,057 to $120,332.

Sparkle Squad

The total initial investment necessary to start a Sparkle Squad franchise ranges from $123,874 to $146,774.

Who’s On Happinest Brands’ Leadership Team?

What Helpful Articles Can I Read to Learn More About Happinest Brands?

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*This brand is a paid partner of 1851 Franchise. For more information on paid partnerships please click here.