Franchise Deep Dive: LaundroLab’s Franchise Costs, Fees, Profit and Data
Despite being relatively new to the franchising space, LaundroLab has become an emerging brand in its category and is aiming to reach 1,000 locations by 2029.
LAST UPDATED: October 16, 2023
FRANCHISE WEBSITE: https://www.laundrolabfranchise.com/
NUMBER OF LOCATIONS: 11+
REPORTED COST TO GET IN: $1,593,716 to $1,943,180
REPORTED ROI (Item 19): See Below
LaundroLab is an emerging brand of laundromat franchises that aims to reimagine the laundromat experience into a “clean, welcoming and modern one.” LaundroLab prides itself on being a clean, safe and consistent experience for its customers every time and every location features high-end amenities such as free Wi-Fi, televisions and lounge access.
The brand was established in Charlotte, North Carolina in 2020 by founders Alex Smereczniak and Dan D'aquisto. The pair launched the brick-and-mortar concept as a counterpart to their laundry and dry-cleaning pick-up service 2ULaundry, which they founded as a college classroom project in 2016. The duo opened their first store, known as The Laundry Room, as a proof of concept in 2018 and officially started offering LaundroLab franchise locations in 2021 to immediate success, and opened three locations in 2022 in Tampa, Florida, Charleston, South Carolina and Charlotte, North Carolina.
How Many LaundroLab Locations Are There?
As of October 2023, there are 11 total LaundroLab locations, consisting of two corporately-owned units and nine franchises. According to Beck Miller, the director of franchise development at LaundroLab, the brand has more franchise locations in development and expects to open another 10 units by January.
LaundroLab is aiming to establish at least 1,000 franchise units by 2029.
What Is LaundroLab’s Business Model?
At its core, LaundroLab’s business model is designed to put customer-service at the forefront of service. The brand emphasizes a bright, clean and welcoming experience that brings the community together and provides guests with a trusted and reliable environment to take care of their laundry needs. The brand achieves this by investing in state-of-the-art laundry equipment, ensuring efficiency and quality in every wash.
“We pride ourselves on operational excellence and providing a five-star experience to our customers and store owners,” the brand stated on its website.
LaundroLab lists the following benefits to operating a laundromat franchise:
- It’s an essential business
- Simple labor
- Semi-absentee opportunity
- Tax advantages
- Low marketing spend
- Limited inventory
For prospective franchisees, LaundroLab provides ample support and assistance to get your location up and running. The brand provides support in everything from real estate and site selection, design and construction, operations and training, marketing, human resources and technology.
How Much Can LaundroLab Franchise Owners Make?
In 2022, the average gross revenue of the company-owned LaundroLab Eastland location earned $370,433. In 2022, the average gross revenue for The Laundry Room location saw earnings of up to $1,421,897. To learn more, contact the team about reading the Franchise Disclosure Document (FDD), which will state the total earnings of any company or franchise-owned unit as a reference.
How Much Does It Cost to Open a LaundroLab Franchise?
The initial investment necessary to open a LaundroLab franchise unit can range from $1,593,716 to $1,943,180. This investment is broken down into the following costs:
- Initial Franchise Fee: $49,500
- New Franchised Business Opening Investment Services: $18,500
- Delivery Account Setup: $0 to $8,000
- Lease Deposit (First Month): $3,000 to $10,000
- Grand Opening Advertising: $20,000
- Leasehold Improvements; $540,000 to $620,000
- Architecture/Engineering: $30,000 to $35,000
- Signage: $10,000 to $20,000
- Computer Equipment: $500 to $2,000
- Point of Sale Equipment: $500 to $1,000
- Laundry Equipment: $851,26 to $1,007,680
- Inventory: $2,000 to $4,000
- Licenses and Professional Services: $1,000 to $2,000
- Prepaid Insurance Premium: $7,500 to $12,500
- Training Expenses: $1,000 to $4,000
- Working Capital (3 Months): $30,000 to $60,000
- Camera and Security System: $20,000 to $40,000
- Office Equipment: $500 to $1,000
- Televisions: $2,000 to $5,000
- Furniture: $4,000 to $12,000
- Uniforms: $500 to $1,000
- Legal Fees: $2,000 to $10,000
Franchise owners are also required to pay an ongoing 6% royalty fee, a 1% brand fund contribution, a $300 monthly technology investment and a local marketing fee of $500 to $1,000 per month.
What Is the Franchise Fee for LaundroLab?
The franchise fee required to open a LaundroLab franchise is $49,500. Interested candidates must also have a minimum net worth of $1 million and at least $500k in liquid assets.
Who’s On LaundroLab’s Leadership Team?
- Alex Smereczniak – Co-Founder and CEO
- Dan D'aquisto – Co-Founder and Chief Growth Officer
- David Reeves – COO
- Kevin Shawver – VP of Marketing
- Mark Vlaskamp – Director of Central Operations
- Sean Shealy – CTO
- Beck Miller – Director of Franchise Development
- Jason Carcache – Director of Finance and Accounting
- Mary Gray Cunningham – Director of Product Development
- Chris Hubert – Director of Franchise Operations
- Heather McCray – Director of Human Resources
What Helpful Articles Can I Read to Learn More About LaundroLab?
- How Two Entrepreneurs are Disrupting the Laundromat Industry with THeir New Franchise LaundroLab
- LaundroLab, A New Spin On Franchising
- LaundroLab Franchise Launches
- LaundroLab - Your New Favorite Laundromat is Now Open!
- Business Partners to Open Five LaundroLab Locations in St. Petersburg Market
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