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Franchise Deep Dive: Marvin’s Mailers Franchise Costs, Fees, Profit and Data

With its low cost of entry and simple-to-operate business model, Marvin’s Mailers provides entrepreneurs with a potentially lucrative business opportunity.

By Jeff DwyerStaff Writer
1:13PM 09/26/23

LAST UPDATED: September 13, 2023

Marvin’s Mailers, a boutique marketing firm, provides customized, direct-mail monthly postcards to businesses to then send to their clients and customers. These postcards feature personalized branding, informative and interesting content, database management, and tracked deliverability.

Marvin’s Mailers’ goal is to help businesses stay relevant with their clients. The brand believes its customers will be able to connect with their prospective customers more regularly by providing useful information they will keep, use and appreciate.

Marvin’s Mailers, formerly known as InfoCard Marketing, was founded in 2003 in Naperville, Illinois. Since its inception, the brand has served the greater Chicagoland area with customers in 42 states and Puerto Rico. As a result of its services, Marvin’s Mailers boasts a 98% customer retention rate.

How Many Marvin’s Mailers Locations Are There?

Marvin’s Mailers, based in Naperville, Illinois, began offering franchise opportunities in 2023. As of September 2023, the brand has signed on at least one franchisee.

What Is Marvin’s Mailers’ Business Model?

The brand’s business model revolves around providing marketing services to small businesses. Marvin’s Mailers’ monthly postcards contain localized informative content that can feature calendar events; sports and festival schedules; and home, health and wellness content. According to the brand’s website, roughly 70% of people prefer direct mailers to email. And as CEO Michael Leitner noted, Marvin’s Mailers has a “high retention rate” among clients.

In addition to the customized mailers, the brand also provides targeted marketing and database management services and updates its clients’ mailing lists every month. Leitner said the service works great for small businesses and individuals who grow through repeat and referral business. Some ideal clients include Realtors, mortgage brokers, financial advisors, insurance agents, service providers and dental offices.

For prospective franchisees, Leitner said Marvin’s Mailers is great for someone looking for a part-time remote opportunity that has a low cost to get in. Franchise owners’ primary responsibilities are to sell the product and maintain client relationships.

How Much Can Marvin’s Mailers Franchise Owners Make?

Marvin’s Mailers does not have a publicly available Item 19. However, the Franchise Disclosure Document (FDD) will state the total earnings of any company or franchise-owned unit. The brand also lists its postcard pricing on its website. There’s a onetime $95 enrollment fee that covers the cost of designing a branded Marvin’s Mailer. As of September 2023, the brand is currently waiving that onboarding fee for new clients. After that, Marvin’s Mailer postcards are priced at $.99 per card per month, with no monthly minimum. To learn more, contact the team.

How Much Does It Cost to Open a Marvin’s Mailers Franchise?

Marvin’s Mailers does not list its franchise investment information on its consumer-facing website. To learn more, contact the team directly.

Who’s On Marvin’s Mailers’ Leadership Team?

What Helpful Articles Can I Read to Learn More About Marvin’s Mailers?

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