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Franchise Deep Dive: Moe's Southwest Grill's Franchise Costs, Fees, Profit and Data

With its fresh ingredients and welcoming atmosphere, Moe’s Southwest Grill has become a fan favorite among those who crave flavorful and convenient TexMex cuisine.

By Jeff DwyerStaff Writer
Updated 8:08AM 10/17/23

LAST UPDATED: September 18, 2023
REPORTED COST TO GET IN: $659,075 to $1,839,390
REPORTED ROI (Item 19): $1,159,198

Moe’s Southwest Grill is a fast-casual TexMex restaurant franchise that serves a variety of personalized tacos, burritos, nachos, and other Mexican- and Southwestern-themed menu choices in a friendly atmosphere.

Moe’s was founded in December 2000 in Atlanta, Georgia, where it remains headquartered to this day. Moe’s is operated under the purview of Focus Brands, a leading developer of numerous global food service brands, also including Carvel, Cinnabon, McAlister’s Deli and Auntie Anne’s. 

How Many Moe's Southwest Grill Locations Are There?

As of September 2023, there are more than 700 Moe’s restaurants spanning 40 states. 

What Is Moe’s Business Model?

At its core, Moe’s Southwest Grill’s business model is centered around providing customers with convenient and high-quality southwestern food. According to the brand’s consumer-facing website, it takes roughly three and a half minutes for customers to order and receive their food. Moe’s menu consists of roughly 20 ingredients that can be used to create a wide variety of TexMex meals, and each restaurant has a salsa bar that serves the franchise’s fan favorite queso.

For prospective franchise owners, Moe’s has several different potential restaurant configurations, allowing for ownership flexibility. These configurations include freestanding buildings, in-line locations, drive-thrus and food courts. Additionally, Moe’s says it provides its owners with multiple revenue streams, as the brand also provides catering services, online ordering options and third-party delivery opportunities. 

How Much Can Moe’s Franchise Owners Make?

According to Moe’s consumer-facing franchising website, the average net sales of a Moe’s franchise unit in 2022 was $1,159,198. 

How Much Does It Cost to Open a Moe’s Southwest Grill?

The initial investment required to open a Moe’s Southwest Grill franchise ranges from $659,075 to $1,839,390. Interested candidates must also have at least $300K in liquid capital and a minimum net worth of $1 million. 

What Is the Franchise Fee for Moe’s Southwest Grill?

The initial franchise fee required to open a Moe’s Southwest Grill franchise is $30,500. 

Who’s On Moe’s Leadership Team?

What Helpful Articles Can I Read to Learn More About Moe’s Southwest Grill?

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