1851

LAST UPDATED:&nbsp;January 10, 2023FRANCHISE WEBSITE:&nbsp;<a href="https://naturalawnfranchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=franchise-deep-dive-naturalawn-of-america-franchise-costs-fees-profit-and-data-2721124" target="_blank" rel="nofollow">https://naturalawnfranchise.com/</a>NUMBER OF LOCATIONS:&nbsp;95REPORTED COST TO GET IN:&nbsp;$57,500–$122,650REPORTED ROI (Item 19):&nbsp;$210,508–$12,334,400NaturaLawn of America is one of the pioneering environmentally responsible lawn care service brands in the country. Founded in 1987 by Beecher Smith and Philip Catron, the lawn care service was able to break into franchising just two years later.Now NaturaLawn has franchises in more than 20 states, serving more than&nbsp;<a href="https://www.entrepreneur.com/franchises/naturalawnofamerica/282627?utm_source=1851franchise.com&utm_medium=article&utm_campaign=franchise-deep-dive-naturalawn-of-america-franchise-costs-fees-profit-and-data-2721124" target="_blank" rel="nofollow">93,000 customers</a> by using its environmentally responsible Integrated Pest Management System. The brand is known for being locally owned and operated, and doing things the neighborly way while competing against other environmentally conscious lawn care brands.&nbsp;How Many Natural Lawn Locations Are There?According to NaturaLawn’s&nbsp;<a href="https://www.franchisedirect.com/homeservicesfranchises/naturalawn-of-america-franchise-12632/ufoc/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=franchise-deep-dive-naturalawn-of-america-franchise-costs-fees-profit-and-data-2721124" target="_blank" rel="nofollow">2022 Franchise Disclosure Document</a>, the brand has 95 locations across the country. The brand started franchising in 1989, just two years after its founding.&nbsp;What Is the NaturaLawn Business Model?The Naturalawn business model varies based on the type of unit a franchisee opens and which state the franchise is located in. The business model will vary depending on if the franchisee already has a qualified lawn care business. At its core, though, the brand’s mission is to provide a mobile lawn care service that primarily uses organic-based and biological treatments instead of high-soluble salt fertilizers and synthetic pesticides.How Much Can a NaturaLawn Owner Make?The financial representations in NaturaLawn’s Franchise Disclosure Document are categorized by franchise license length. Each statistic accounts for sales made between January 1, 2021 and December 31, 2021.<ul><li>An annual average of $2,134,234 gross revenue and a monthly average of $177,853 in gross revenue was reported for the 37 franchised locations in operation for five years or more. Median gross revenue of $956,879 was reported.</li><li>An annual average of $2,188,120 gross revenue and a monthly average of 182,343 gross revenue was reported for the 36 franchised locations in operation for 10 years or more. Median gross revenue of $957,009 was reported.</li></ul>How Much Does It Cost to Open a NaturaLawn?The initial investment to open a franchise is between $57,500 and $122,650. This includes the $29,500 that must be paid to the franchisor. NaturaLawn’s FDD breaks this down to include:<ul><li>Initial Franchise Fee: $9,500–$29,500</li><li>Opening Inventory: $0–$5,000</li><li>Lawn Care Equipment Purchases: $1,500–$4,000</li><li>Vehicle (purchase of lease cost for six months): $0–$3,000</li><li>Office Furniture and Equipment: $0–$5,000</li><li>Training Expenses: $0–$1,150</li><li>Computer &amp; Technology Expenses: $0–$1,000</li><li>Initial Annual Advertising and Marketing: $40,000–$60,000</li><li>Licenses: $250–$500</li><li>Professional Fees (accounting, legal, etc.): $1,150–$2,000</li><li>Lease Deposits (rent, utilities, etc.): $2,000–$3,500</li><li>Insurance Deposit: $1,500–$3,500</li><li>Additional Funds (six months or more): $1,500–$4,500</li></ul>What Is the Franchise Fee for NaturaLawn?The franchise fee for a traditional franchise is $9,500 to $??29,500.&nbsp;Who Is the Leadership of NaturaLawn?<ul><li>Phil Catron—President and Treasurer</li><li>Jesse Catron—Vice President</li><li><a href="https://www.linkedin.com/in/theresa-catron-smith/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=franchise-deep-dive-naturalawn-of-america-franchise-costs-fees-profit-and-data-2721124" target="_blank" rel="nofollow">Theresa Smith</a>—<a href="https://www.linkedin.com/in/theresa-catron-smith/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=franchise-deep-dive-naturalawn-of-america-franchise-costs-fees-profit-and-data-2721124" target="_blank" rel="nofollow">Vice President</a></li><li><a href="https://www.linkedin.com/in/blaineyoung/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=franchise-deep-dive-naturalawn-of-america-franchise-costs-fees-profit-and-data-2721124" target="_blank" rel="nofollow">Blaine Young</a>—<a href="https://www.linkedin.com/in/blaineyoung/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=franchise-deep-dive-naturalawn-of-america-franchise-costs-fees-profit-and-data-2721124" target="_blank" rel="nofollow">Vice President, Franchise Sales and Development</a></li></ul>What Helpful Articles Can I Read To Learn More?<ul><li><a href="https://www.franchisedirect.com/homeservicesfranchises/naturalawn-of-america-franchise-12632/ufoc/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=franchise-deep-dive-naturalawn-of-america-franchise-costs-fees-profit-and-data-2721124" target="_blank" rel="nofollow">NaturaLawn’s FDD</a></li><li><a href="https://www.entrepreneur.com/franchises/naturalawnofamerica/282627?utm_source=1851franchise.com&utm_medium=article&utm_campaign=franchise-deep-dive-naturalawn-of-america-franchise-costs-fees-profit-and-data-2721124" target="_blank" rel="nofollow">Entrepreneur Magazine’s 2023 Franchise 500 list</a></li></ul>

Franchise Deep Dive: NaturaLawn of America Franchise Costs, Fees, Profit and Data

1851 Franchise

The residential and commercial lawn care franchise is known for being a leader in environmentally responsible lawn solutions and offering environmental training to its franchisees. But what else are you paying for when you invest as a franchisee with the brand?

This brand page has been paid for by 1851. Content within this page that is paid will showcase a Sponsored icon. This means the brand has engaged 1851 FRANCHISE to write the content. Content without the Sponsored Icon is aggregated media placements the brand earned. Questions can be sent to editorial@1851franchise.com

franchise-deep-dive-naturalawn-of-america-franchise-costs-fees-profit-and-data

Beansquad

BeanSquad Franchise - What BeanSquad Did for This Amazon DSP Owner’s Books and Bottom Line

What BeanSquad Did for This Amazon DSP Owner’s Books and Bottom Line

beansquad-amazon-dsp-bookkkeeping

USA Ninja Challenge

Dan Umpa’s Next Mission: Helping Kids Grow Through USA Ninja Challenge

dan-umpa-veteran-usa-ninja-challenge

Homewatch CareGivers

image of homewatch caregivers franchise ownership top 5 reasons should I buy 

Top 5 Reasons To Buy a Homewatch CareGivers Franchise

homewatch-caregivers-franchise-top-reasons

How Homewatch CareGivers Is Rewiring In-Home Care for the Next 45 Years

homewatch-caregivers-rewiring-in-home-care-45-years

Right at Home

Right at Home Expanding In-Home Care Services in Davenport

right-at-home-expanding-in-home-care-services-in-davenport

Buying a Franchise Masterclass

 Franchise Opportunities

Get Support Buying a Franchise

How to Buy a Franchise White Paper

How to Buy a Franchise

How to Sell Franchises

How to Grow a Franchise

Find a Franchise Supplier

1851 Franchise Opportunities

Franchisor News

Franchisor Power Rankings

FranCamp Mastermind Summit

Franchise Development Website Builder

Franchise Resources

What ALEC-Laffer's Report Means for Franchising

Website Awards

Power Rankings

About 1851

Advertise on 1851

Contact 1851 Editorial

Terms of Use

1851 Login

GROWTH CLUB LOGIN

facebook

instagram

twitter

linkedin

youtube

Jobseekers Are Flocking to “Unglamorous” Jobs — And Home Service Franchises Could Benefit

Jobseekers Are Flocking to “Unglamorous” Jobs — And Home Service Franchises Could Be Poised To Benefit

jobseekers-shift-boosts-home-service-franchises

The future of recovery studios, health and wellness franchise

The Future of Recovery Studios: Why Wellness Franchises Are the Next Fitness Boom

the-wellness-boom-recovery-franchises-future-fitness

Design with government building & "Open for Business" sign against American flag backdrop

Government Reopens After 43-Day Shutdown, Bringing Relief to Small Businesses and Franchises

government-shutdown-ends-franchise-impact

As Starbucks and Dunkin’ Navigate a Changing Market, New Coffee Players Keep Gaining Ground

starbucks-dunkin-franchise-coffee-market-trends

Paris Baguette Welcomes Zac Sulma as New Chief Operating Officer

new-coo-zac-sulma

Scenthound Franchise Costs, Fees, Profit and Data for 2025

scenthound-franchise-costs-fees-profit-and-data

EarthWise Pet Franchise Costs, Fees, Profit and Data for 2025

earthwise-pet-franchise-costs-fees-profit-and-data

image of franchise deep dive from 1851 franchise on doody calls franchise authority brands

DoodyCalls Franchise Costs, Fees, Profit and Data for 2025

doodycalls-franchise-deep-dive

image of michael brown and matt kelton from children's lighthouse family owned brand private equity

Learn Why Children’s Lighthouse Is Different as a Family-Owned Brand vs. a Private Equity Brand in Upcoming Webinar

family-owned-vs-private-equity-childrens-lighthouse

image of jerome hanway from right at home Las Cruces, New Mexico 1851 franchise franchisee spotlight

Jerome Hanway Is Building His Right at Home Franchise Around His Mission To Serve

right-at-home-franchise-las-cruces-jerome-hanway

A Practical Playbook: Who To Call First When Franchising Your Business

franchising-your-business-who-to-call-first

Photo of group of dogs standing together in day care facility

Top Pet Boarding and Day Care Franchise Opportunities for 2025

top-pet-boarding-daycare-franchises

AI-related job cuts, October U.S. job cuts, American job cut record

AI-Fueled Layoffs Reshape the U.S. Job Market — And Highlight Franchising’s Resilience

ai-job-cuts-franchising-path-forward

Veterans In Franchising Thriving As Entrepreneurs, Three Times More Likely To Own A Franchise

veterans-entrepreneurship-franchise-owners

The Top 15 Pet Supplies and Retail Franchises for 2025

Franchise Deep Dive: NaturaLawn of America Franchise Costs, Fees, Profit and Data

MORE STORIES LIKE THIS