LAST UPDATED: May 2026
FRANCHISE WEBSITE: https://www.nothingbundtcakes.com/franchise-opportunities/
NUMBER OF LOCATIONS: 661
REPORTED COST TO GET IN: $667,100 - $1,032,500
REPORTED ROI (Item 19): $1,480,010 (average net revenue, FY 2024)
Nothing Bundt Cakes is a specialty bakery franchise renowned for its handcrafted Bundt cakes, premium ingredients and unique gifting experience, all delivered with a focus on hospitality.
Founded in 1997 in Las Vegas, Nevada by Debra Shwetz and Dena Tripp, Nothing Bundt Cakes began with a simple goal: to create delicious, high-quality Bundt cakes that delighted friends and family. Their handcrafted recipes, premium ingredients and imaginative decorations quickly turned a small home kitchen project into a national bakery phenomenon. Today, the brand has grown to over 660 locations across the United States and Canada, with headquarters in Dallas, Texas. Nothing Bundt Cakes is backed by Roark Capital, a leading private equity firm known for building powerhouse franchise brands.
Mission: To “Bring the Joy” through handcrafted Bundt cakes that make life’s moments even sweeter.
Vision: To celebrate true hospitality where everyone feels welcome — whether walking into a bakery or joining the Nothing Bundt Cakes family as a franchisee.
Franchise opportunities are available throughout the U.S. and select markets in Canada. To learn more about available territories, fill out and submit the inquiry form on the Nothing Bundt Cakes franchise website.
Initial Costs: The total investment required to open a Nothing Bundt Cakes bakery ranges from $667,100 to $906,000 for a bakery of 1,600 to 1,800 square feet and $747,100 to $1,032,500 for a bakery greater than 1,800 square feet. The 2025 Franchise Disclosure Document (FDD) breaks these costs down as follows:
| Type of Expenditure | 1,600 - 1,800 Sq. Ft. | Greater than 1,800 Sq. Ft. | ||
Min | Max | Min | Max | |
| Initial Franchise Fee | $45,000 | $45,000 | $45,000 | $45,000 |
| Rent & Security Deposit | $0 | $13,000 | $0 | $14,500 |
| Bakery Improvements | $275,000 | $350,000 | $275,000 | $450,000 |
| Architect — Design | $11,000 | $13,000 | $11,000 | $13,000 |
| Fixtures & Equipment | $200,000 | $275,000 | $280,000 | $300,000 |
| Exterior Signage | $7,500 | $15,000 | $7,500 | $15,000 |
| Initial Inventory | $25,000 | $25,000 | $25,000 | $25,000 |
| POS System | $7,800 | $12,500 | $7,800 | $12,500 |
| Insurance | $2,800 | $5,500 | $2,800 | $5,500 |
| Business License & Permits | $1,500 | $10,000 | $1,500 | $10,000 |
| Professional Fees | $2,500 | $7,500 | $2,500 | $7,500 |
| Opening Advertising Program | $10,000 | $15,000 | $10,000 | $15,000 |
| Training Expenses | $3,500 | $10,000 | $3,500 | $10,000 |
| Delivery Vehicle (Monthly Lease or Loan Payment) | $500 | $35,000 | $500 | $35,000 |
| Additional Funds (3 Months) | $75,000 | $75,000 | $75,000 | $75,000 |
Initial Franchise Fee: The initial franchise fee is $35,000, due upon signing the franchise agreement. Discounts may be available for multi-unit operators via a Development Rights Rider.
Ongoing Fees: According to the 2025 FDD, Nothing Bundt Cakes franchisees are responsible for the following ongoing costs and fees:
| Type of Fee | Amount |
| Royalty Fee | 6% of gross sales/month |
| National Marketing Fund | 5% of gross sales/month |
| Local Advertising | 2% of gross sales/month |
| Technology Fee | $200 - $400/month |
ROI Potential: According to the 2025 FDD, the 459 franchised bakeries operating for the entirety of FY 2024 reported the following net revenues:
| Tercile | Average | Median | High | Low |
| Top Third (153) | $2,083,606 | $1,939,805 | $3,680,125 | $1,592,868 |
| Mid Third (153) | $1,371,389 | $1,354,939 | $1,591,296 | $1,181,597 |
| Bottom Third (153) | $985,034 | $1,023,913 | $1,180,495 | $502,014 |
| Total (459) | $1,480,010 | $1,354,933 | $3,680,125 | $502,014 |
Franchisees receive comprehensive training at Nothing Bundt Cakes University in Dallas, covering bakery operations, cake production, guest experience, marketing and business management. The program includes both classroom and in-bakery instruction, ensuring each owner is fully equipped for success.
Nothing Bundt Cakes provides continued training and education beyond opening through discretionary refresher and ongoing training courses that the brand may require franchisees and their teams to attend. Franchisees also participate in an annual system conference focused on operational priorities and brand initiatives. In addition, the franchisor offers ongoing consultation and guidance through phone, web conferencing and online communication, giving owners access to support as they grow and operate their bakeries.
Franchisees receive robust operational support including real estate and site selection assistance, design and construction guidance for their bakery, and comprehensive pre-opening and grand opening support. They also benefit from dedicated field consultants offering ongoing coaching, and a full suite of marketing materials, seasonal promotions and brand campaigns.
Franchisees benefit from proprietary POS and inventory management systems, a robust e-commerce platform for online orders and a company-managed digital marketing suite to streamline operations and enhance customer engagement.
No prior bakery or restaurant experience required. The franchisor is looking for strong leadership, customer service and business management skills
Nothing Bundt Cakes is best suited for owner-operators who are actively engaged in daily management, though investors with experienced operating partners are also considered.
The brand may provide connections to preferred lenders familiar with the franchise model to assist qualified applicants with financing startup costs.
“I always tell people I fell in ‘love at first bite’ with Nothing Bundt Cakes. The level of support we consistently receive as bakery owners has literally been the ‘frosting’ on the cake. I see firsthand all the ways in which this brand continues its commitment to our success. From business innovations to structured systems that evolve based on our needs, they are always striving to give us a leg up. And as bakery owners, we are also committed to each other's shared success. That is something very special about our brand.”
- Verelyn Gibbs Watson, Franchisee — Gaithersburg and Bethesda, Maryland
“As an owner, we are committed to bringing JOY to our community every single day! We support all our local businesses and donate to frontline workers, nurses, hospitals, teachers, police and many more! Nothing Bundt Cakes is truly so much more than just cake. It’s sharing, it’s happiness, it’s COMMUNITY—and putting a smile on someone’s face when they need it the most!”
- Sadie Smith, Franchisee — Irving and Hurst-North Richland Hills, Texas
“The assistance we have received from both the Nothing Bundt Cakes support team and other bakery owners has exceeded our expectations. It’s been incredible! Everyone involved in this organization has been invested in our success, and we are eager to pay it forward to future bakery owners.”
- Lynn Ricciardi, Franchisee — The Villages, Florida
The U.S. bakery café and specialty desserts market is valued at over $6 billion and continues to grow annually by 4 to 6%, fueled by demand for premium, handcrafted desserts and gifting options. Nothing Bundt Cakes dominates the premium Bundt cake niche and benefits from strong brand recognition and repeat customers.
Nothing Bundt Cakes competes with traditional bakeries, dessert cafés, and brands such as Cinnabon, Krispy Kreme, Le Macaron French Pastries, Gigi’s Cupcakes and local artisan bakeries.
Nothing Bundt Cakes maintains a strong position through its category leadership and first-mover advantage in the specialty Bundt cake market. This is further bolstered by its proprietary recipes and national brand awareness. The brand also benefits from a robust supply chain and proven unit economics, contributing to its overall success.
Typical Timeline: 4-6 months from inquiry to grand opening
Want to learn more about franchise opportunities on 1851 Franchise? Be sure to visit our Power Rankings to read more on brands making moves.
Every great franchisee had help buying a franchise. Want to learn more about how 1851 helps franchisees find the right franchise opportunity? Visit www.1851growthclub.com and start your journey.
Disclaimer: This content is for information only. You should not construe any such information or other material as legal, tax, investment, financial, or other advice. Nothing contained on this site constitutes a solicitation, recommendation, endorsement, or offer to buy or sell any franchises, securities, or other financial instruments in this or in any other jurisdiction in which such solicitation or offer would be unlawful under the franchise and/or securities laws of such jurisdiction.
All content in this article is information of a general nature and does not address the detailed circumstances of any particular individual or entity. Nothing in the article constitutes professional and/or financial advice, nor does any information in the email constitute a comprehensive or complete statement of the matters discussed or the law relating thereto. You alone assume the sole responsibility of evaluating the merits and risks associated with the use of any information or other content in this article before making any decisions based on such information or other content.
Franchisor Stories
Franchise Opportunity Deep Dive: Nothing Bundt Cakes offers a beloved specialty cake franchise with a proven business model, strong brand recognition, comprehensive support and more.
LAST UPDATED: May 2026
FRANCHISE WEBSITE: https://www.nothingbundtcakes.com/franchise-opportunities/
NUMBER OF LOCATIONS: 661
REPORTED COST TO GET IN: $667,100 - $1,032,500
REPORTED ROI (Item 19): $1,480,010 (average net revenue, FY 2024)
Nothing Bundt Cakes is a specialty bakery franchise renowned for its handcrafted Bundt cakes, premium ingredients and unique gifting experience, all delivered with a focus on hospitality.
Founded in 1997 in Las Vegas, Nevada by Debra Shwetz and Dena Tripp, Nothing Bundt Cakes began with a simple goal: to create delicious, high-quality Bundt cakes that delighted friends and family. Their handcrafted recipes, premium ingredients and imaginative decorations quickly turned a small home kitchen project into a national bakery phenomenon. Today, the brand has grown to over 660 locations across the United States and Canada, with headquarters in Dallas, Texas. Nothing Bundt Cakes is backed by Roark Capital, a leading private equity firm known for building powerhouse franchise brands.
Mission: To “Bring the Joy” through handcrafted Bundt cakes that make life’s moments even sweeter.
Vision: To celebrate true hospitality where everyone feels welcome — whether walking into a bakery or joining the Nothing Bundt Cakes family as a franchisee.
Franchise opportunities are available throughout the U.S. and select markets in Canada. To learn more about available territories, fill out and submit the inquiry form on the Nothing Bundt Cakes franchise website.
Initial Costs: The total investment required to open a Nothing Bundt Cakes bakery ranges from $667,100 to $906,000 for a bakery of 1,600 to 1,800 square feet and $747,100 to $1,032,500 for a bakery greater than 1,800 square feet. The 2025 Franchise Disclosure Document (FDD) breaks these costs down as follows:
| Type of Expenditure | 1,600 - 1,800 Sq. Ft. | Greater than 1,800 Sq. Ft. | ||
Min | Max | Min | Max | |
| Initial Franchise Fee | $45,000 | $45,000 | $45,000 | $45,000 |
| Rent & Security Deposit | $0 | $13,000 | $0 | $14,500 |
| Bakery Improvements | $275,000 | $350,000 | $275,000 | $450,000 |
| Architect — Design | $11,000 | $13,000 | $11,000 | $13,000 |
| Fixtures & Equipment | $200,000 | $275,000 | $280,000 | $300,000 |
| Exterior Signage | $7,500 | $15,000 | $7,500 | $15,000 |
| Initial Inventory | $25,000 | $25,000 | $25,000 | $25,000 |
| POS System | $7,800 | $12,500 | $7,800 | $12,500 |
| Insurance | $2,800 | $5,500 | $2,800 | $5,500 |
| Business License & Permits | $1,500 | $10,000 | $1,500 | $10,000 |
| Professional Fees | $2,500 | $7,500 | $2,500 | $7,500 |
| Opening Advertising Program | $10,000 | $15,000 | $10,000 | $15,000 |
| Training Expenses | $3,500 | $10,000 | $3,500 | $10,000 |
| Delivery Vehicle (Monthly Lease or Loan Payment) | $500 | $35,000 | $500 | $35,000 |
| Additional Funds (3 Months) | $75,000 | $75,000 | $75,000 | $75,000 |
Initial Franchise Fee: The initial franchise fee is $35,000, due upon signing the franchise agreement. Discounts may be available for multi-unit operators via a Development Rights Rider.
Ongoing Fees: According to the 2025 FDD, Nothing Bundt Cakes franchisees are responsible for the following ongoing costs and fees:
| Type of Fee | Amount |
| Royalty Fee | 6% of gross sales/month |
| National Marketing Fund | 5% of gross sales/month |
| Local Advertising | 2% of gross sales/month |
| Technology Fee | $200 - $400/month |
ROI Potential: According to the 2025 FDD, the 459 franchised bakeries operating for the entirety of FY 2024 reported the following net revenues:
| Tercile | Average | Median | High | Low |
| Top Third (153) | $2,083,606 | $1,939,805 | $3,680,125 | $1,592,868 |
| Mid Third (153) | $1,371,389 | $1,354,939 | $1,591,296 | $1,181,597 |
| Bottom Third (153) | $985,034 | $1,023,913 | $1,180,495 | $502,014 |
| Total (459) | $1,480,010 | $1,354,933 | $3,680,125 | $502,014 |
Franchisees receive comprehensive training at Nothing Bundt Cakes University in Dallas, covering bakery operations, cake production, guest experience, marketing and business management. The program includes both classroom and in-bakery instruction, ensuring each owner is fully equipped for success.
Nothing Bundt Cakes provides continued training and education beyond opening through discretionary refresher and ongoing training courses that the brand may require franchisees and their teams to attend. Franchisees also participate in an annual system conference focused on operational priorities and brand initiatives. In addition, the franchisor offers ongoing consultation and guidance through phone, web conferencing and online communication, giving owners access to support as they grow and operate their bakeries.
Franchisees receive robust operational support including real estate and site selection assistance, design and construction guidance for their bakery, and comprehensive pre-opening and grand opening support. They also benefit from dedicated field consultants offering ongoing coaching, and a full suite of marketing materials, seasonal promotions and brand campaigns.
Franchisees benefit from proprietary POS and inventory management systems, a robust e-commerce platform for online orders and a company-managed digital marketing suite to streamline operations and enhance customer engagement.
No prior bakery or restaurant experience required. The franchisor is looking for strong leadership, customer service and business management skills
Nothing Bundt Cakes is best suited for owner-operators who are actively engaged in daily management, though investors with experienced operating partners are also considered.
The brand may provide connections to preferred lenders familiar with the franchise model to assist qualified applicants with financing startup costs.
“I always tell people I fell in ‘love at first bite’ with Nothing Bundt Cakes. The level of support we consistently receive as bakery owners has literally been the ‘frosting’ on the cake. I see firsthand all the ways in which this brand continues its commitment to our success. From business innovations to structured systems that evolve based on our needs, they are always striving to give us a leg up. And as bakery owners, we are also committed to each other's shared success. That is something very special about our brand.”
- Verelyn Gibbs Watson, Franchisee — Gaithersburg and Bethesda, Maryland
“As an owner, we are committed to bringing JOY to our community every single day! We support all our local businesses and donate to frontline workers, nurses, hospitals, teachers, police and many more! Nothing Bundt Cakes is truly so much more than just cake. It’s sharing, it’s happiness, it’s COMMUNITY—and putting a smile on someone’s face when they need it the most!”
- Sadie Smith, Franchisee — Irving and Hurst-North Richland Hills, Texas
“The assistance we have received from both the Nothing Bundt Cakes support team and other bakery owners has exceeded our expectations. It’s been incredible! Everyone involved in this organization has been invested in our success, and we are eager to pay it forward to future bakery owners.”
- Lynn Ricciardi, Franchisee — The Villages, Florida
The U.S. bakery café and specialty desserts market is valued at over $6 billion and continues to grow annually by 4 to 6%, fueled by demand for premium, handcrafted desserts and gifting options. Nothing Bundt Cakes dominates the premium Bundt cake niche and benefits from strong brand recognition and repeat customers.
Nothing Bundt Cakes competes with traditional bakeries, dessert cafés, and brands such as Cinnabon, Krispy Kreme, Le Macaron French Pastries, Gigi’s Cupcakes and local artisan bakeries.
Nothing Bundt Cakes maintains a strong position through its category leadership and first-mover advantage in the specialty Bundt cake market. This is further bolstered by its proprietary recipes and national brand awareness. The brand also benefits from a robust supply chain and proven unit economics, contributing to its overall success.
Typical Timeline: 4-6 months from inquiry to grand opening
Want to learn more about franchise opportunities on 1851 Franchise? Be sure to visit our Power Rankings to read more on brands making moves.
Every great franchisee had help buying a franchise. Want to learn more about how 1851 helps franchisees find the right franchise opportunity? Visit www.1851growthclub.com and start your journey.
Disclaimer: This content is for information only. You should not construe any such information or other material as legal, tax, investment, financial, or other advice. Nothing contained on this site constitutes a solicitation, recommendation, endorsement, or offer to buy or sell any franchises, securities, or other financial instruments in this or in any other jurisdiction in which such solicitation or offer would be unlawful under the franchise and/or securities laws of such jurisdiction.
All content in this article is information of a general nature and does not address the detailed circumstances of any particular individual or entity. Nothing in the article constitutes professional and/or financial advice, nor does any information in the email constitute a comprehensive or complete statement of the matters discussed or the law relating thereto. You alone assume the sole responsibility of evaluating the merits and risks associated with the use of any information or other content in this article before making any decisions based on such information or other content.
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