1851

LAST UPDATED: October 2023FRANCHISE WEBSITE: https://www.playitagainsports.com/home/own-a-storeNUMBER OF LOCATIONS: 290+&nbsp;REPORTED COST TO GET IN: $268,300 to $391,300&nbsp;&nbsp;REPORTED ROI (Item 19): $1,186,825 (average gross sales 2022)&nbsp;&nbsp;<a href="https://www.playitagainsports.com/home/own-a-store?utm_source=1851franchise.com&utm_medium=article&utm_campaign=franchise-deep-dive-play-it-again-sports-franchise-costs-fees-profit-and-data-2723949" target="_blank" rel="nofollow">Play It Again Sports</a> is a retail franchise that buys and sells used and new sporting goods. It is under the portfolio of&nbsp;<a href="https://www.winmarkfranchises.com/our-brands/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=franchise-deep-dive-play-it-again-sports-franchise-costs-fees-profit-and-data-2723949#~4L8H457" target="_blank" rel="nofollow">Winmark</a>, a company in the "ultra-high-value" retailing niche, which combines selling high-quality secondhand goods alongside brand new merchandise in a traditional retail format.&nbsp;<h3>How Many Play It Again Sports Locations Are There?</h3>Play It Again Sports was founded in 1983 in Minneapolis, Minnesota, and sold to Winmark in 1988, the same year it began franchising. Today, the brand has grown to become one of the biggest sporting goods retailers in North America, with over 290 locations across the U.S. and Canada, according to&nbsp;<a href="https://www.entrepreneur.com/franchises/directory/play-it-again-sports/282704?utm_source=1851franchise.com&utm_medium=article&utm_campaign=franchise-deep-dive-play-it-again-sports-franchise-costs-fees-profit-and-data-2723949" target="_blank" rel="nofollow">Entrepreneur</a>.&nbsp;<h3>What Is the Play It Again Sports Business Model?</h3>Play It Again Sports operates on a business model centered around the buying, selling and trading of used sports equipment. Customers bring in their pre-owned items, receiving cash or store credit in return, and the store then evaluates and resells these products at prices lower than those of new equipment.In addition to the resale of used items, Play It Again Sports stores may also offer new equipment. Usually, it is about a 60% (new) to 40% (used) split, according to Winmark.&nbsp;<h3>How Much Can Play It Again Sports Franchise Owners Make?</h3>In 2022, the top quartile average gross sales was $1,186,825, while the top quartile average gross profit was $632,089.<h3>How Much Does It Cost To Open a Play It Again Sports?</h3>The total cost to open a Play It Again Sports franchise ranges from $268,300 to $391,300, according to&nbsp;<a href="https://frannet.com/franchise-directory/play-it-again-sports/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=franchise-deep-dive-play-it-again-sports-franchise-costs-fees-profit-and-data-2723949#:~:text=Founded%20in%201983%20in%20Minneapolis,brand%20to%20over%20300%20locations." target="_blank" rel="nofollow">FranNet</a>.&nbsp;<h3>What Is the Franchise Fee for Play It Again Sports?</h3>The franchise fee is $25K.<h3>Who Is the Leadership of Play It Again Sports?</h3><ul><li><a href="https://www.linkedin.com/in/dave-eaton-49b63810?utm_source=1851franchise.com&utm_medium=article&utm_campaign=franchise-deep-dive-play-it-again-sports-franchise-costs-fees-profit-and-data-2723949#:~:text=Dave%20Eaton%20%2D%20CEO%20%2D%20Play%20It%20Again%20Sports%20%7C%20LinkedIn" target="_blank" rel="nofollow">Dave Eaton — CEO</a></li><li><a href="https://www.linkedin.com/in/brett-heffes/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=franchise-deep-dive-play-it-again-sports-franchise-costs-fees-profit-and-data-2723949" target="_blank" rel="nofollow">Brett D. Heffes</a> — Chair of the Board and Chief Executive Officer (Winmark)</li><li><a href="https://www.linkedin.com/in/renae-gaudette-94b0074/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=franchise-deep-dive-play-it-again-sports-franchise-costs-fees-profit-and-data-2723949" target="_blank" rel="nofollow">Renae M. Gaudette</a> —&nbsp; Executive Vice President and Chief Operating Officer (Winmark)</li><li><a href="https://www.bloomberg.com/profile/person/16250779?utm_source=1851franchise.com&utm_medium=article&utm_campaign=franchise-deep-dive-play-it-again-sports-franchise-costs-fees-profit-and-data-2723949" target="_blank" rel="nofollow">Anthony D. Ishaug</a> — Executive Vice President, Chief Financial Officer and Treasurer (Winmark)</li></ul><h3>What Helpful Articles Can I Read to Learn More About Play It Again Sports?</h3><ul><li><a href="https://www.entrepreneur.com/franchises/directory/play-it-again-sports/282704?utm_source=1851franchise.com&utm_medium=article&utm_campaign=franchise-deep-dive-play-it-again-sports-franchise-costs-fees-profit-and-data-2723949" target="_blank" rel="nofollow">Start a Play It Again Sports Franchise in 2023</a></li><li><a href="https://frannet.com/franchise-directory/play-it-again-sports/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=franchise-deep-dive-play-it-again-sports-franchise-costs-fees-profit-and-data-2723949#:~:text=Founded%20in%201983%20in%20Minneapolis,brand%20to%20over%20300%20locations." target="_blank" rel="nofollow">FranNet - Play It Again Sports Franchise</a></li><li><a href="https://www.longmontleader.com/local-business/play-it-again-sports-pass-the-ball-to-new-generation-7549337?utm_source=1851franchise.com&utm_medium=article&utm_campaign=franchise-deep-dive-play-it-again-sports-franchise-costs-fees-profit-and-data-2723949" target="_blank" rel="nofollow">Play It Again Sports pass the ball to new generation</a></li><li><a href="https://www.franchisetimes.com/top-400-2023/189-play-it-again-sports/article_46d5fdae-35ee-11ee-b78d-7756341005fa.html?utm_source=1851franchise.com&utm_medium=article&utm_campaign=franchise-deep-dive-play-it-again-sports-franchise-costs-fees-profit-and-data-2723949" target="_blank" rel="nofollow">189. Play It Again Sports | Top-400-2023 | franchisetimes.com</a></li><li><a href="https://www.brainerddispatch.com/business/play-it-again-sports-opens-in-baxter?utm_source=1851franchise.com&utm_medium=article&utm_campaign=franchise-deep-dive-play-it-again-sports-franchise-costs-fees-profit-and-data-2723949" target="_blank" rel="nofollow">Play it Again Sports opens in Baxter</a></li></ul> Disclaimer: This content is for informational purposes only. You should not construe any such information or other material as legal, tax, investment, financial, or other advice. Nothing contained on this site constitutes a solicitation, recommendation, endorsement, or offer to buy or sell any franchises, securities, or other financial instruments in this or in any other jurisdiction in which such solicitation or offer would be unlawful under the franchise and/or securities laws of such jurisdiction. All content in this article is information of a general nature and does not address the detailed circumstances of any particular individual or entity. Nothing in the article constitutes professional and/or financial advice, nor does any information in the email constitute a comprehensive or complete statement of the matters discussed or the law relating thereto. You alone assume the sole responsibility of evaluating the merits and risks associated with the use of any information or other content in this article before making any decisions based on such information or other content.

Franchise Deep Dive: Play It Again Sports’ Franchise Costs, Fees, Profit and Data

1851 Franchise

This franchise allows customers to buy, sell and trade pre-owned sports equipment at over 290 locations in North America. 

franchise-deep-dive-play-it-again-sports-franchise-costs-fees-profit-and-data

Voodoo Brewing Co.

good vibes - Voodoo Brewing Co. - The Lighter Side of good vibes - 1851 Franchise

The Lighter Side of good vibes: Voodoo Brewing Co. Turns Down the ABV and Cranks Up the Flavor

lil-vibes-beer-voodoo-brewing-co-session-ipa-low-abv

New Vibes Just Dropped: The Vibes Sampler 6-Pack Is Here To Set the Tone

new-vibes-just-dropped-the-vibes-sampler-6-pack-is-here-to-set-the-tone

Sola Salons

Photo of Sola Salons lobby area with retail display in window

Inside the 2025 Sola Salons Franchise Disclosure Document: What Aspiring Owners Need to Know

sola-salons-2025-fdd-breakdown

Right at Home

How Right at Home Is Building Its Corporate Staff of Innovation To Drive the Future of Senior Care

how-right-at-home-is-building-its-corporate-staff-of-innovation-to-drive-the-future-of-senior-care

Woodhouse Spas

Woodhouse Spas Expands Its Luxury Wellness Brand with Franchisee Signing in New Jersey

woodhouse-spas-expands-its-luxury-wellness-brand-with-franchisee-signing-in-new-jersey

Buying a Franchise Masterclass

 Franchise Opportunities

Get Support Buying a Franchise

How to Buy a Franchise White Paper

How to Buy a Franchise

How to Sell Franchises

How to Grow a Franchise

Find a Franchise Supplier

1851 Franchise Opportunities

Franchisor News

Franchisor Power Rankings

FranCamp Mastermind Summit

Franchise Development Website Builder

Franchise Resources

What ALEC-Laffer's Report Means for Franchising

Website Awards

Power Rankings

About 1851

Advertise on 1851

Contact 1851 Editorial

Terms of Use

1851 Login

GROWTH CLUB LOGIN

facebook

instagram

twitter

linkedin

youtube

Rising Jobless Claims Could Signal Challenges — and Opportunities — for Franchising

rising-jobless-claims-affect-franchising

Hardee’s Lawsuit Highlights the Risk of Going Off-Model in Franchising

hardees-franchise-lawsuit-paradigm-investment-group

Hooters Leans Into Franchising With Closure of 30 Company-Owned Stores - Agg - 1851 Franchise

Hooters Leans Into Franchising With Closure of 30 Company-Owned Stores

hooters-franchise-model-company-owned-closures

Dave’s Hot Chicken Sold to Roark Capital in $1 Billion Deal to Fuel Global Expansion

daves-hot-chicken-sold-to-roark-capital-in-1-billion-deal-to-fuel-global-expansion

Homebuyers Keep Buying — And That’s Good News for Home Service Franchises - 1851 Franchise

Homebuyers Keep Buying — And That’s Good News for Home Service Franchises

homebuyers-keep-buying-and-thats-good-news-for-home-service-franchises

911 Restoration Franchise Costs, Fees, Profit and Data for 2025

911-restoration-franchise-deep-dive

Floyd’s 99 Barbershop Franchise Costs, Fees, Profit and Data for 2025

floyds-99-barbershop-franchise-deep-dive

Photo of Happinest Brands vans and teams standing together

Happinest Brands Closes Strong Q1 With Strategic Growth, System-Wide Enhancements

happinest-brands-q1-2025-growth

From Franchisee to Franchisor: How Howard Picker Is Using His Experience to Drive Sustainable Growth at Floyd’s 99

howard-picker-floyds-99-barbershop-franchise-franchisor-hot-seat

How Vishal Juneja Turned a Family Tradition Into a Paris Baguette Franchise

How Vishal Juneja Turned a Family Tradition Into a Paris Baguette Franchise Built on Heart and Community

paris-baguette-franchise-rockaway-new-jersey-vishal-junjea

The Ultimate Guide to Selling Franchises: How To Create a Strong Incentive

how-to-build-strong-incentives-to-attract-prospective-franchisees

From Personal Care to Purpose-Driven Business: Why This Couple Is Bringing Griswold to Houston

from-personal-care-to-purpose-driven-business-why-this-couple-is-bringing-griswold-to-houston

The Top 20 Handyman Franchises To Invest in for 2025

top-handyman-franchises-to-invest-in

Franchise Deep Dive: Play It Again Sports’ Franchise Costs, Fees, Profit and Data

MORE STORIES LIKE THIS