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LAST UPDATED: October 2023FRANCHISE WEBSITE: https://www.playitagainsports.com/home/own-a-storeNUMBER OF LOCATIONS: 290+&nbsp;REPORTED COST TO GET IN: $268,300 to $391,300&nbsp;&nbsp;REPORTED ROI (Item 19): $1,186,825 (average gross sales 2022)&nbsp;&nbsp;<a href="https://www.playitagainsports.com/home/own-a-store?utm_source=1851franchise.com&utm_medium=article&utm_campaign=franchise-deep-dive-play-it-again-sports-franchise-costs-fees-profit-and-data-2723949" target="_blank" rel="nofollow">Play It Again Sports</a> is a retail franchise that buys and sells used and new sporting goods. It is under the portfolio of&nbsp;<a href="https://www.winmarkfranchises.com/our-brands/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=franchise-deep-dive-play-it-again-sports-franchise-costs-fees-profit-and-data-2723949#~4L8H457" target="_blank" rel="nofollow">Winmark</a>, a company in the "ultra-high-value" retailing niche, which combines selling high-quality secondhand goods alongside brand new merchandise in a traditional retail format.&nbsp;<h3>How Many Play It Again Sports Locations Are There?</h3>Play It Again Sports was founded in 1983 in Minneapolis, Minnesota, and sold to Winmark in 1988, the same year it began franchising. Today, the brand has grown to become one of the biggest sporting goods retailers in North America, with over 290 locations across the U.S. and Canada, according to&nbsp;<a href="https://www.entrepreneur.com/franchises/directory/play-it-again-sports/282704?utm_source=1851franchise.com&utm_medium=article&utm_campaign=franchise-deep-dive-play-it-again-sports-franchise-costs-fees-profit-and-data-2723949" target="_blank" rel="nofollow">Entrepreneur</a>.&nbsp;<h3>What Is the Play It Again Sports Business Model?</h3>Play It Again Sports operates on a business model centered around the buying, selling and trading of used sports equipment. Customers bring in their pre-owned items, receiving cash or store credit in return, and the store then evaluates and resells these products at prices lower than those of new equipment.In addition to the resale of used items, Play It Again Sports stores may also offer new equipment. Usually, it is about a 60% (new) to 40% (used) split, according to Winmark.&nbsp;<h3>How Much Can Play It Again Sports Franchise Owners Make?</h3>In 2022, the top quartile average gross sales was $1,186,825, while the top quartile average gross profit was $632,089.<h3>How Much Does It Cost To Open a Play It Again Sports?</h3>The total cost to open a Play It Again Sports franchise ranges from $268,300 to $391,300, according to&nbsp;<a href="https://frannet.com/franchise-directory/play-it-again-sports/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=franchise-deep-dive-play-it-again-sports-franchise-costs-fees-profit-and-data-2723949#:~:text=Founded%20in%201983%20in%20Minneapolis,brand%20to%20over%20300%20locations." target="_blank" rel="nofollow">FranNet</a>.&nbsp;<h3>What Is the Franchise Fee for Play It Again Sports?</h3>The franchise fee is $25K.<h3>Who Is the Leadership of Play It Again Sports?</h3><ul><li><a href="https://www.linkedin.com/in/dave-eaton-49b63810?utm_source=1851franchise.com&utm_medium=article&utm_campaign=franchise-deep-dive-play-it-again-sports-franchise-costs-fees-profit-and-data-2723949#:~:text=Dave%20Eaton%20%2D%20CEO%20%2D%20Play%20It%20Again%20Sports%20%7C%20LinkedIn" target="_blank" rel="nofollow">Dave Eaton — CEO</a></li><li><a href="https://www.linkedin.com/in/brett-heffes/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=franchise-deep-dive-play-it-again-sports-franchise-costs-fees-profit-and-data-2723949" target="_blank" rel="nofollow">Brett D. Heffes</a> — Chair of the Board and Chief Executive Officer (Winmark)</li><li><a href="https://www.linkedin.com/in/renae-gaudette-94b0074/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=franchise-deep-dive-play-it-again-sports-franchise-costs-fees-profit-and-data-2723949" target="_blank" rel="nofollow">Renae M. Gaudette</a> —&nbsp; Executive Vice President and Chief Operating Officer (Winmark)</li><li><a href="https://www.bloomberg.com/profile/person/16250779?utm_source=1851franchise.com&utm_medium=article&utm_campaign=franchise-deep-dive-play-it-again-sports-franchise-costs-fees-profit-and-data-2723949" target="_blank" rel="nofollow">Anthony D. Ishaug</a> — Executive Vice President, Chief Financial Officer and Treasurer (Winmark)</li></ul><h3>What Helpful Articles Can I Read to Learn More About Play It Again Sports?</h3><ul><li><a href="https://www.entrepreneur.com/franchises/directory/play-it-again-sports/282704?utm_source=1851franchise.com&utm_medium=article&utm_campaign=franchise-deep-dive-play-it-again-sports-franchise-costs-fees-profit-and-data-2723949" target="_blank" rel="nofollow">Start a Play It Again Sports Franchise in 2023</a></li><li><a href="https://frannet.com/franchise-directory/play-it-again-sports/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=franchise-deep-dive-play-it-again-sports-franchise-costs-fees-profit-and-data-2723949#:~:text=Founded%20in%201983%20in%20Minneapolis,brand%20to%20over%20300%20locations." target="_blank" rel="nofollow">FranNet - Play It Again Sports Franchise</a></li><li><a href="https://www.longmontleader.com/local-business/play-it-again-sports-pass-the-ball-to-new-generation-7549337?utm_source=1851franchise.com&utm_medium=article&utm_campaign=franchise-deep-dive-play-it-again-sports-franchise-costs-fees-profit-and-data-2723949" target="_blank" rel="nofollow">Play It Again Sports pass the ball to new generation</a></li><li><a href="https://www.franchisetimes.com/top-400-2023/189-play-it-again-sports/article_46d5fdae-35ee-11ee-b78d-7756341005fa.html?utm_source=1851franchise.com&utm_medium=article&utm_campaign=franchise-deep-dive-play-it-again-sports-franchise-costs-fees-profit-and-data-2723949" target="_blank" rel="nofollow">189. Play It Again Sports | Top-400-2023 | franchisetimes.com</a></li><li><a href="https://www.brainerddispatch.com/business/play-it-again-sports-opens-in-baxter?utm_source=1851franchise.com&utm_medium=article&utm_campaign=franchise-deep-dive-play-it-again-sports-franchise-costs-fees-profit-and-data-2723949" target="_blank" rel="nofollow">Play it Again Sports opens in Baxter</a></li></ul> Disclaimer: This content is for informational purposes only. You should not construe any such information or other material as legal, tax, investment, financial, or other advice. Nothing contained on this site constitutes a solicitation, recommendation, endorsement, or offer to buy or sell any franchises, securities, or other financial instruments in this or in any other jurisdiction in which such solicitation or offer would be unlawful under the franchise and/or securities laws of such jurisdiction. All content in this article is information of a general nature and does not address the detailed circumstances of any particular individual or entity. Nothing in the article constitutes professional and/or financial advice, nor does any information in the email constitute a comprehensive or complete statement of the matters discussed or the law relating thereto. You alone assume the sole responsibility of evaluating the merits and risks associated with the use of any information or other content in this article before making any decisions based on such information or other content.

Franchise Deep Dive: Play It Again Sports’ Franchise Costs, Fees, Profit and Data

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This franchise allows customers to buy, sell and trade pre-owned sports equipment at over 290 locations in North America. 

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Franchise Deep Dive: Play It Again Sports’ Franchise Costs, Fees, Profit and Data

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