Franchise Deep Dive: Slumberland Franchise Costs, Fees, Profit and Data

LAST UPDATED: August 2024

FRANCHISE WEBSITE: https://www.slumberland.com/pages/franchise-opportunities 

NUMBER OF LOCATIONS: 120+

REPORTED COST TO GET IN: $829,500 - $3,215,000

REPORTED ROI (Item 19): $3,181,342 (average gross revenue for 2022)

Slumberland Furniture offers a strong opportunity for entrepreneurs looking to break into the home furnishing industry. While it does require a higher investment than many other home-focused franchises — such as those in the home services space — the brand brings decades of history, comprehensive training and ongoing support. 

Slumberland’s family-owned model and well-established brand name make it a favorite of many, positioning franchisees to capture a large market share and build lasting relationships with customers.

How Many Slumberland Locations Are There?

Slumberland has grown to over 120 locations, concentrated in the Midwest, in its nearly 60 years of operations. As it has scaled, embracing the franchise model to propel expansion, it has remained a family-owned business. This — alongside its commitment to classic, stylish furniture that is affordable, easy to maintain and easy to love — makes it a clear winner with consumers, standing out in the largely overpriced, overcrowded furniture market.

What Is the Slumberland Business Model?

Slumberland is a family-owned furniture retailer that offers quality, affordable furniture. In addition to a showroom and retail space, Slumberland franchisees are also part of a rich regional distribution network that can “quick-ship” products to customers. Slumberland also has an ecommerce arm to cater to digital shoppers.

How Much Can Slumberland Franchise Owners Make?

According to the brand’s 2023 Franchise Disclosure Document, the average gross revenue for a franchised Slumberland in 2022 was $3,181,342.

How Much Does It Cost To Open a Slumberland?

The estimated initial investment required to begin the operation of a Slumberland franchise ranges from $829,500 to $3,215,000. This includes:

• Initial Fee: $45,000 - $55,000
• Wages, Travel and Living Expenses During Training: $1,000 - $6,000
• Building Lease (three months): $9,000 - $150,000
• Leasehold Improvements: $100,000 - $1,500,000
• Furniture, Fixtures and Equipment: $150,000 - $400,000
• Technology and Hardware: $50,000 - $85,000
• Signs: $20,000 - $60,000
• Delivery Vehicle Leases (three months): $4,500 - $9,000
• Initial Inventory: $300,000 - $650,000
• Additional Funds (three months): $150,000 - $300,000

What Is the Franchise Fee for Slumberland?

Slumberland notes an “initial fee” of $45,000 - $55,000.

Who Is the Leadership of Slumberland?

• Kenneth S. Larson — President and Chief Executive Officer
• Michael P. Larson — Chief Operating Officer
• Clay Diggins — Vice President, Franchising
• Gayle Voigt-Frolek — Vice President, Business Development

What Helpful Articles Can I Read To Learn More?

• Acima Leasing Is Named the Exclusive LTO Partner for Top Furniture Retailer, Slumberland Furniture Customers
• Slumberland Helps Make ‘Homes for the Holidays’ for Area Families
• Grand Island Slumberland Donating 50 Mattresses to Families in Need
• Customer Reviews for Slumberland, Inc. | Better Business Bureau

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Every great franchisee had help buying a franchise. Want to learn more about how 1851 helps franchisees find the right franchise opportunity? Visit www.1851growthclub.com and start your journey.

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