Franchise Deep Dive: Stanley Steemer's Franchise Costs, Fees, Profit and Data

Stanley Steemer has been cleaning carpet since 1947 when Jack A. Bates invested $2,300 into a home-based, carpet cleaning business. After nearly a century, the business has grown from a one-man operation to a network of over 275 independently owned and operated franchises and company-owned locations servicing 49 states.

Cleaning services have also expanded to include residential and commercial carpet cleaning, upholstery, tile and grout, hardwood, air ducts, and 24-hour emergency water restoration. Stanley Steemer service technicians are continuously improving industry skills through classroom learning, enhanced customer service training and developing new cleaning methods. Technicians receive additional intensive training for certifications through third parties, such as the Institute of Inspection Cleaning and Restoration Certification.

How Many Locations Are There?

After nearly a century in business, Stanley Steemer has grown from a one-man operation to a network of over 275 independently owned and operated franchises and company-owned locations servicing 49 states.

What Is the Business Model?

Each Stanley Steemer franchise offers cleaning, restoration and related services for various types of systems and surfaces to individuals and businesses, using methods and techniques established by the brand within a specified geographic area.

Stanley Steemer offers its franchisees access to proprietary technology that provides advanced hot water extraction methods for cleaning carpets, upholstery and related items in residential homes or commercial businesses. The brand also offers franchisees various products and cleaning supplies for sale to the public.

How Much Can Stanley Steemer Owners Make?

According to a review of Stanley Steemer’s 2022 Franchise Disclosure Document, the average annual gross sales of franchisees nationwide who were in operation during all of 2021 was $1,640,278. Sixty-eight franchisees achieved this sales volume or more. The lowest amount of gross sales achieved by a franchisee was $16,183. The highest amount of gross sales achieved by a franchisee was $12,857,025. Nationwide, franchisee’s median annual gross sales were $1,061,403.

How Much Does It Cost to Open a Stanley Steemer Franchise?

Per the 2022 FDD, the initial investment range to open a Stanley Steemer in 2021 was $118,210 to $692,536. Here is a breakdown of costs.

Initial Franchise Fee: $5,000 to $384,341
Real Property: amount not specified
Stanley Steemer Cleaning Platform and Accessories: $26,000 to $54,000
Stanley Steemer Vehicle: $34,000 to $60,000
Water Restoration Equipment: $6,000 to $30,000
Air Duct Cleaning Equipment: $8,000 to $82,000
Sufficient Supply of Cleaning Products Required to Commence Operation: $5,000 to $8,000
Telephone Deposit: $0 to $250
Comprehensive Liability Insurance (per year): $7,500 to $15,000
Computer Equipment: $2,500 to $5,000
Local Market Advertising Listings: $600 to $7,000
Internet Connection: $40 to $200
Data Hosting/Backup: $75 to $250
Advertising: $8,500 to $14,000
Travel, Room, and Board to Attend Training Program: $500 to $2,000 per person
PowerMagic and Nimbus Mobile Software Set Up/Conversion Fee: $495 per person per day
Additional Funds for 6 Months of Operation: $10,000 to $30,000
Total Estimated Stanley Steemer Franchise Costs (does not include real estate costs): $118,210 to $692,536

What Is the Franchise Fee for Stanley Steemer?

The initial franchise fee ranges from $5,000 to $384,341.

Who Are the Leaders of Stanley Steemer?

Wesley Bates — CEO
Justin M Bates—President
Philip P. Ryster—EVP, Secretary and General Counsel
Mark V. Bunner—VP and CFO
Ryan Jankowski—VP of Legal Affairs and Chief Administrative Officer
Eric Smith—VP of Human Resources

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