StretchLab Franchise Costs, Fees, Profit and Data for 2026

StretchLab is a leading assisted-stretching franchise that helps people move better, feel better and live better.

1. What Is the Brand Overview for StretchLab?

About the Brand

StretchLab was founded in 2015 by entrepreneurs Saul Janson, Tim Trost and Steve Sudell. The concept was developed around a simple but powerful idea: assisted stretching can help people of all backgrounds improve their physical performance, reduce injury risk and feel their best. In 2018, the brand joined the Xponential Fitness portfolio, gaining access to world-class franchise resources and operational systems that have fueled its expansion nationwide.

Mission: Help people move, feel and live better through customized, assisted stretch sessions delivered by trained Flexologists.

Vision: Make professional-grade stretching as accessible and routine as other wellness services, supported by national brand standards and accredited training.

Unique Selling Points (USPs)

ICE-Accredited Flexologist Training Program: StretchLab’s proprietary Flexologist Training Program (FTP) is the first nationally accredited program for assisted stretching, approved by the Institute for Credentialing Excellence (ICE).
Science-Based Stretching: The brand utilizes proven methods such as Proprioceptive Neuromuscular Facilitation (PNF), combining static and dynamic stretches to maximize range of motion and recovery.
Broad Consumer Appeal: StretchLab serves clients of all ages and fitness levels, from athletes and office workers to seniors looking to regain mobility.
Strong Community Focus: Studios are designed to foster connection, encouraging clients to return regularly and build lasting wellness habits.

2. What Are the Franchise Opportunity Details?

Why Franchise With StretchLab?

Strong National Brand: With more than 500 open studios, StretchLab is one of the fastest-growing and most awarded brands in the boutique wellness category.
Community-Driven Member Experience: The brand’s success is built on meaningful relationships with members, emphasizing personalized care and local community engagement.
Low-Cost Entry and Recurring Revenue Model: StretchLab’s semi-absentee ownership structure, recurring memberships and simple studio buildout create an appealing financial model.
Scalable Executive Model: Franchisees can own one or multiple locations while leveraging national vendor relationships and economies of scale.
Comprehensive Training and Support: From real estate to marketing, franchisees receive guidance every step of the way.

Available Territories

StretchLab is offering franchise opportunities across North America, with over 500 studios open and more in development throughout the United States and Canada. The brand is also pursuing international expansion through master franchise and area development agreements in new countries, targeting markets where demand for assisted stretching and boutique wellness concepts is growing. Those interested in learning more about available territories should contact the franchisor directly.

Investment Overview

Initial Costs: The estimated initial investment required to begin operation of a StretchLab franchise ranges from $269,019 to $610,224. The 2025 Franchise Disclosure Document (FDD) breaks these costs down as follows:

Type of Expenditure	Low Amount	High Amount
Initial Franchise Fee	$65,000	$65,000
Sourcing Fee	$0	$28,000
Travel & Living Expenses While Training	$0	$3,000
Real Estate/Lease & Professional Fees	$16,500	$43,000
Net Leasehold Improvements	$3,500	$180,500
Signage	$7,500	$24,000
Insurance	$4,320	$9,025
Fitness Equipment & Initial FF&E Package	$64,600	$84,100
Pre-Sales & Soft Opening Retail Inventory Kit	$20,000	$24,000
Computer System, Audio/Visual Equipment & Related Components	$5,500	$6,000
Initial Marketing & Advertising Spend	$37,900	$44,700
Initial Instructor Training Fees	$6,800	$8,500
Technology & Software Fees	$4,399	$4,399
Additional Funds (3 Months)	$33,000	$86,000

Initial Franchise Fee: StretchLab charges a $65,000 initial franchise fee to open a single studio, payable in full when the franchise agreement is signed. Qualified U.S. military veterans who meet VetFran Program requirements receive a 25% discount, reducing the fee to $48,750.

Ongoing Fees: According to the 2025 FDD, StretchLab franchisees are responsible for the following ongoing payments and fees:

Type of Fee	Amount
Royalty	8% of gross sales/week
Contributions to Brand Development Fund	2% of gross sales/week
Local Advertising Requirement	Greater of $1,500 or 2% of the prior month’s gross sales/month

ROI Potential: According to the 2025 StretchLab Franchise Disclosure Document (FDD), the 417 studios operating for the entirety of FY 2024 reported the following gross revenue:

Quartile	Average	Median	High	Low
Top 1/4 (105)	$842,342	$798,951	$1,535,958	$666,912
2nd 1/4 (105)	$596,598	$593,536	$662,622	$530,855
3rd 1/4 (105)	$466,475	$468,385	$528,881	$401,243
Bottom 1/4 (102)	$312,680	$333,101	$401,155	$12,406
Total (417)	$556,263	$535,521	$1,535,958	$12,406

3. What Franchisee Support Does StretchLab Provide?

Pre-Opening Support

Before opening, franchisees receive end-to-end guidance that includes territory planning, site selection, lease negotiation, studio design and construction management. StretchLab’s development team provides a comprehensive pre-sales strategy to help franchisees build early membership momentum.

Training Programs

StretchLab provides a robust and multi-phase training program to prepare both franchise owners and staff for success. Each new owner participates in an extensive onboarding process led by the corporate team, covering topics such as operations, financial management, marketing, membership growth and leadership.

Every Flexologist — StretchLab’s professional stretch practitioner — must complete the Flexologist Training Program (FTP), the first nationally accredited certification program for assisted stretching. The FTP includes in-depth instruction on anatomy, physiology, kinesiology and hands-on stretching protocols, including Proprioceptive Neuromuscular Facilitation (PNF). Flexologists learn to tailor each session to a client’s unique body type and goals, ensuring safe and effective results.

Operational Support

After opening, franchisees benefit from ongoing operational guidance, including marketing resources, business analytics, national brand campaigns and dedicated field support. The brand’s leadership team also provides performance reviews and best practice sharing across the system to foster continuous growth.

Technology and Tools

StretchLab studios are equipped with user-friendly technology systems for scheduling, member management and sales reporting. The brand’s integrated platform streamlines operations and allows owners to monitor performance metrics and growth in real time.

4. What Are the Franchise Requirements for StretchLab?

Eligibility Criteria

Liquid Assets: $250,000
Net Worth: $500,000

Franchisees should have strong leadership skills, business acumen and a desire to manage a team-driven, membership-based business model.

Operational Commitments

StretchLab’s executive model allows for semi-absentee ownership, meaning owners can oversee operations with the support of a general manager and certified Flexologists. Franchisees are encouraged to be active in local marketing and community outreach.

Funding Assistance

StretchLab maintains relationships with preferred third-party lenders that can assist qualified candidates with financing for startup costs, equipment, and working capital.

5. Are There Franchisee Success Stories?

"StretchLab is a brand I’m proud to be a part of. Opening three existing locations, with an additional three opening in the future with the support from Xponential and the StretchLab team has been a truly rewarding and worthwhile investment. Our members love the services and StretchLab is complementary to all workouts and walks of life.”

- Terry Rackley, Multi-Unit Franchise Owner — Texas

6. What Is the Market Potential for Recovery Services?

The U.S. fitness and wellness industry continues to expand, with consumers increasingly seeking recovery-focused services. The global fitness recovery market is expected to grow from $8.22 billion in 2025 to $24.53 billion by 2035, reflecting an 11.6% compound annual growth rate (CAGR). Assisted stretching, once a niche service, has become a mainstream wellness solution embraced by athletes, office workers and seniors alike.

Competitor Analysis

StretchLab’s scale, national brand awareness, and accredited training give it a distinct competitive edge in this growing segment. Major competitors include Stretch Zone, StretchMed, and other boutique stretching studios. StretchLab distinguishes itself with its ICE-accredited training program, strong operational backing from Xponential Fitness, and a focus on community-driven membership retention.

7. What Is the Application Process for StretchLab Franchisees?

Submit an Inquiry: Prospective owners start by completing the franchise inquiry form, which gives the StretchLab team basic information about their background, interest and market.
Learn About the Brand and Investment: A development representative walks candidates through the StretchLab concept, target member base and the financial picture, including required liquid capital, net worth and total investment.
Review Territories and Fit: The brand and candidate discuss available territories, long-term goals and multi-unit potential to confirm that StretchLab and the prospect are a good match.
Franchise Award and Onboarding: Once both sides agree to move forward, candidates sign the franchise agreement and are introduced to the support team, who outline the timeline, milestones and pre-opening checklist.
Site Selection and Lease Negotiation: StretchLab’s real estate team guides owners through market analysis, site selection and lease negotiations to secure a location that fits the studio footprint and member demographics.
Studio Design and Construction: The construction and design team provides approved layouts, buildout guidelines and support on interiors, signage, music and in-studio technology so the space matches brand standards.
Training and Team Recruitment: Franchisees receive initial training on operations, sales and studio management while also getting support to recruit and train key roles, including the general manager, sales staff and Flexologists.
Pre-Sales and Marketing Launch: As soon as the site and timeline are set, StretchLab helps activate local marketing, sales systems and presale campaigns to build a member base before doors open.
Grand Opening and Ongoing Support: After launch, owners continue to receive ongoing training, regular performance check-ins, marketing guidance and operational support to refine studio performance and scale over time.

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