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Franchise Deep Dive: StretchLab Franchise Costs, Fees, Profit and Data

Xponential Fitness-backed StretchLab has seen impressive growth due to its personalized routines designed to help clients improve their well-being.




REPORTED COST TO GET IN: 162,575 - $333,875

REPORTED ROI (Item 19): $529,296 (2021)

Founded in 2015, StretchLab is a leading assisted stretching brand that was created to help people through customized flexibility services. It offers one-on-one and group assisted stretching sessions to customers across a broad range of age and fitness levels. 

StretchLab’s advanced “Flexologist” instructors receive extensive training, including both classroom and on-the-job training programs. Head-quartered in Irvine, California, StretchLab is backed by Xponential Fitness, the largest franchisor of boutique fitness brands. 

How Many Locations Are There?

After joining Xponential Fitness, StretchLab began offering franchise opportunities in 2017, which accelerated growth. In 2023, the franchise opened its 300th studio in Canton, Connecticut, making it the first assisted stretching brand to reach this number of studios. In the same year, it eclipsed 800 signed franchise agreements. Just eight months later, StretchLab opened its 400th studio in Colorado Springs. The brand opened a location every three days in 2023 and secured over 900 signed franchise agreements, with more studios in development around the world.

StretchLab is the global leader in assisted stretching with studios in North America, Australia and Japan, and Master Franchise Agreements in place for Australia, Kuwait, Mexico, New Zealand and Japan.

What Is the Business Model?

StretchLab’s unique and innovative approach to assisted stretching has created a widespread and devoted following and an attractive franchise opportunity for investors. With a simple studio buildout and low-cost entry, StretchLab offers a fast go-to-market advantage and is complementary to both wellness and boutique fitness.

The brand believes extensive training drives success and provides franchisees with support in all areas from lease negotiation to build out, recruitment to finance, and sales and marketing to sustainable business. StretchLab's turnkey franchise model also provides a completely scalable business that lets owners determine their own success. Franchisees are able to leverage significant development costs and national vendor relationships to launch their studios. 

Requirements include: 

  • Minimum Cash Required: $100,000
  • Net Worth Required: $500,000
  • Total Investment: $160,300–$299,260
  • Royalty Fee: 7%
  • Ad Royalty Fee: 2%
  • Term of Agreement: 10 years

How Much Can StretchLab Franchise Owners Make?

StretchLab does not make earnings for franchise owners publicly available. However, a review of StretchLab’s 2022 Item 19 by FranchiseChatter, shows the below information. This information represents average gross revenue information amongst the applicable subset of all disclosed studios for each calendar month comprising the measurement period:

  • January 2021 (64 studios): $28,017
  • February 2021 (71 studios): $31,967
  • March 2021 (72 studios): $39,233
  • April 2021 (72 studios): $40,367
  • May 2021 (73 studios): $42,849
  • June 2021 (77 studios): $44,664
  • July 2021 (82 studios): $46,779
  • August 2021 (88 studios): $48,622
  • September 2021 (93 studios): $49,374
  • October 2021 (96 studios): $50,043
  • November 2021 (99 studios): $56,429
  • December 2021 (99 studios): $50,952
  • Total 2021: $529,296
  • January 2022 (103 studios): $49,475

How Much Does It Cost To Open a StretchLab Franchise?

The total investment necessary to open a StretchLab studio is $162,575 - $333,875.

What Is the Franchise Fee for StretchLab?

The franchise fee for StretchLab is $60,000. 

Who Are the Leaders of StretchLab?

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