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Franchise Deep Dive: STRIDE Fitness Franchise Costs, Fees, Profit and Data

The treadmill-based interval training brand offers franchisees low-cost entry, a scalable business model and strong support from its leadership team.




REPORTED COST TO GET IN: $379,990 to $554,690


STRIDE Fitness is a treadmill-based interval training fitness franchise. The brand aims to deliver a total-body workout designed for every fitness level. 

How Many STRIDE Fitness Locations Are There?

STRIDE Fitness was founded in Pasadena, California, in 2017 by Katie Ownbey and Misa Dugally. The brand began franchising in 2019 and has since grown to 20 locations.

What Is the STRIDE Fitness Business Model?

The STRIDE business model is centered around providing treadmill-based interval training in a group fitness setting. Here's a breakdown of the key components of the model:

  • Concept: STRIDE Fitness offers treadmill-based interval training workouts designed for individuals of all fitness levels. These workouts are led by certified run coaches and utilize heart-rate monitoring technology to provide an engaging and effective exercise experience.
  • Class Formats: STRIDE Fitness offers three signature class formats: interval, endurance-based, and strength training. This variety allows members to choose workouts that align with their fitness goals and preferences.
  • Franchise Opportunity: The company offers franchise opportunities for entrepreneurs interested in owning and operating a STRIDE Fitness studio. This allows individuals to leverage the brand's established concept and support system while catering to their local market.
  • Benefits for Franchise Owners: Benefits for franchise owners include:
    • First-mover advantage in untapped markets.
    • Low-cost entry and recurring revenue model.
    • A scalable business model with strong support from experienced franchising professionals.
    • Constantly evolving member experience through curated class programming and music updates.
    • Extensive support from the STRIDE Fitness team, including assistance with site selection, lease negotiation, staffing, and marketing.

How Much Can STRIDE Fitness Owners Make?

Earnings for STRIDE Fitness owners are not publicly available. 

How Much Does It Cost to Open a STRIDE Fitness Franchise?

Potential franchise owners are required to have a minimum cash investment of $100,000 and a net worth of $500,000. The total investment for opening a STRIDE Fitness studio ranges from $379,990 to $554,690, depending on various factors outlined in the franchise disclosure document (FDD).

What Is the Franchise Fee for STRIDE Fitness?

The franchise fee is $60,000, according to Entrepreneur

Who Are the Leaders of STRIDE Fitness?

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