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LAST UPDATED: January 2025FRANCHISE WEBSITE:&nbsp;<a href="https://www.studiopilates.com/franchising/us/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=franchise-deep-dive-studio-pilates-franchise-costs-fees-profit-and-data-2727404" target="_blank" rel="nofollow">https://www.studiopilates.com/franchising/us/</a>&nbsp;NUMBER OF LOCATIONS:&nbsp;106REPORTED COST TO GET IN:&nbsp;$287,501 - $565,000REPORTED ROI (Item 19):&nbsp;$440,316 (average gross revenue for FY 2022)<a href="https://www.studiopilates.com/franchising/us/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=franchise-deep-dive-studio-pilates-franchise-costs-fees-profit-and-data-2727404" target="_blank" rel="nofollow">Studio Pilates</a> is a pilates-focused fitness franchise that was founded in Australia in 2002. In 22 years, the brand has steadily grown, establishing flagship studios in multiple countries around the world. Noting “zero failed studios,” Studio Pilates seems to have built a business model with great consumer affinity and longevity for its owners.<h2>How Many Studio Pilates Locations Are There?</h2>There are currently 106 Studio Pilates locations around the world with another 55 in progress. The franchisor also notes “<a href="https://www.studiopilates.com/franchising/us/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=franchise-deep-dive-studio-pilates-franchise-costs-fees-profit-and-data-2727404" target="_blank" rel="nofollow">plans to include 300 more studios over the next 6 years</a>.” Founded in Brisbane, Australia, Studio PIlates has successfully expanded to the U.S., with studios in New York, Kentucky, Minnesota and North Carolina. The brand has also expanded into markets in New Zealand, the U.K. and China.With health and wellness at the forefront of many consumers’ minds, Studio Pilates’ ambitious growth plans will likely be well received by the public.<h2>What Is the Studio Pilates Business Model?</h2>Studio Pilates is a pilates-focused wellness franchise that offers fitness courses using proprietary training models, music, videos and instructional methods. The franchise sells class packs ranging from a six-class “starter pack” to a 50-class, 12-month pack. Following this model allows franchisees to capture more stable and predictable revenue while leveraging the benefits of the membership model and making consumers feel like they’re a part of something special.<h2>How Much Can Studio Pilates Franchise Owners Make?</h2>Studio Pilates only had one “representative studio” that consistently operated during the 2021–22 measurement period. This studio reported an average monthly gross revenue of $36,693, or $440,316 per year. Its highest-reported monthly gross revenue was $65,270, and its lowest-reported monthly gross revenue was $15,535.<h2>How Much Does It Cost To Open a Studio Pilates Location?</h2>According to the brand’s 2023 Franchise Disclosure Document, the estimated initial investment required to begin the operation of a Studio Pilates franchise, excluding real estate costs, ranges from&nbsp;&nbsp;$287,501 to $565,000. This includes the following costs:<figure class="table"><table><tbody><tr><td>Type of Expenditure</td><td>Min</td><td>Max</td></tr><tr><td>Initial Franchise Fee</td><td>$45,000</td><td>$45,000</td></tr><tr><td>Launch Package Fee</td><td>$31,000</td><td>$31,000</td></tr><tr><td>Pre-Opening Initial Promotion Expenses</td><td>$10,000</td><td>$10,000</td></tr><tr><td>Technology Fee</td><td>$4,200</td><td>$4,200</td></tr><tr><td>Lease Expense</td><td>$7,101</td><td>$76,500</td></tr><tr><td>Utility Deposit</td><td>$1,000</td><td>$2,000</td></tr><tr><td>Leasehold Improvements</td><td>$90,000</td><td>$209,000</td></tr><tr><td>Audio-Visual Equipment (including CCTV)</td><td>$15,000</td><td>$25,000</td></tr><tr><td>Reformer Equipment</td><td>$40,000</td><td>$80,000</td></tr><tr><td>Initial Inventory</td><td>$8,000</td><td>$12,000</td></tr><tr><td>Signage</td><td>$3,000</td><td>$6,000</td></tr><tr><td>Computer Hardware</td><td>$2,500</td><td>$4,000</td></tr><tr><td>Insurance</td><td>$4,600</td><td>$5,600</td></tr><tr><td>Permits &amp; Licenses</td><td>$1,500</td><td>$3,000</td></tr><tr><td>First Aid and CPR Employee Training Expenses</td><td>$100</td><td>$200</td></tr><tr><td>Uniforms</td><td>$500</td><td>$1,500</td></tr><tr><td>Professional Fees</td><td>$4,000</td><td>$10,000</td></tr><tr><td>Additional Funds/Working Capital</td><td>$20,000</td><td>$40,000</td></tr></tbody></table></figure><h2>What Is the Franchise Fee for Studio Pilates?</h2>Studio Pilates charges a $45,000 franchise fee. Franchisees have the option to pay $2,000 before signing a franchise agreement to reserve their location.<h2>Who Is the Leadership of Studio Pilates?</h2><ul><li><a href="https://www.linkedin.com/in/winterjade/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=franchise-deep-dive-studio-pilates-franchise-costs-fees-profit-and-data-2727404" target="_blank" rel="nofollow">Jade Winter — Chief Executive Officer</a></li><li><a href="https://www.linkedin.com/in/tanya-winter-b9b52524/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=franchise-deep-dive-studio-pilates-franchise-costs-fees-profit-and-data-2727404" target="_blank" rel="nofollow">Tanya Winter — Director</a></li><li><a href="https://www.linkedin.com/in/januaryswiderski/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=franchise-deep-dive-studio-pilates-franchise-costs-fees-profit-and-data-2727404" target="_blank" rel="nofollow">January Swiderski — U.S. Franchise Development Manager</a></li></ul><h2>What Helpful Articles Can I Read To Learn More?</h2><ul><li><a href="https://athletechnews.com/studio-pilates-nashville-franchise-jason-naomi-priestley-exclusive-interview/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=franchise-deep-dive-studio-pilates-franchise-costs-fees-profit-and-data-2727404" target="_blank" rel="nofollow">Studio Pilates Accelerates US Growth With Celeb Franchise Partner</a></li><li><a href="https://sgbonline.com/studio-pilates-international-continues-u-s-expansion/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=franchise-deep-dive-studio-pilates-franchise-costs-fees-profit-and-data-2727404" target="_blank" rel="nofollow">Studio Pilates International Continues U.S. Expansion</a></li><li><a href="https://athletechnews.com/studio-pilates-grows-us-footprint-hits-100-global-locations/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=franchise-deep-dive-studio-pilates-franchise-costs-fees-profit-and-data-2727404" target="_blank" rel="nofollow">Studio Pilates Grows U.S. Footprint, Hits 100 Global Locations</a></li><li><a href="https://www.msn.com/en-us/lifestyle/relationships/jason-priestley-gushes-over-working-with-wife-naomi-on-opening-studio-pilates-in-nashville-it-s-been-wonderful-and-great/ar-BB1pBX0U?utm_source=1851franchise.com&utm_medium=article&utm_campaign=franchise-deep-dive-studio-pilates-franchise-costs-fees-profit-and-data-2727404" target="_blank" rel="nofollow">Jason Priestley Gushes Over Working With Wife Naomi on Opening Studio Pilates in Nashville: 'It's Been Wonderful and Great'</a></li></ul>Want to learn more about franchise opportunities on 1851 Franchise? Be sure to visit our&nbsp;<a href="https://1851franchise.com/power-rankings">Power Rankings</a> to read more on brands making moves.&nbsp;Check out these three 1851 brands:<a href="https://1851franchise.com/fitness-premier/info">Fitness Premier 24/7 Clubs</a><ul><li><a href="https://ownafitnesspremier.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=franchise-deep-dive-studio-pilates-franchise-costs-fees-profit-and-data-2727404" target="_blank" rel="nofollow">Franchise Development Page</a></li><li>Number of Open Locations (as of January 2025): 18</li><li>Investment Range: $275,000 - $664,000</li></ul><a href="https://1851franchise.com/uni-k-wax/info">Uni K Wax</a><ul><li><a href="https://unikwaxfranchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=franchise-deep-dive-studio-pilates-franchise-costs-fees-profit-and-data-2727404" target="_blank" rel="nofollow">Franchise Development Page</a></li><li>Number of Open Locations (as of January 2025):&nbsp;34</li><li>Investment Range: $327,943 - $558,766</li></ul><a href="https://1851franchise.com/lindora/info">Lindora Weight Loss + Wellness</a><ul><li><a href="https://www.xponential.com/lindora-franchising?utm_source=1851franchise.com&utm_medium=article&utm_campaign=franchise-deep-dive-studio-pilates-franchise-costs-fees-profit-and-data-2727404" target="_blank" rel="nofollow">Franchise Development Page</a></li><li>Number of Open Locations (as of January 2025):&nbsp;3,150+&nbsp;</li><li>Investment Range: $272,350 - $491,750</li></ul>Every great franchisee had help buying a franchise. Want to learn more about how 1851 helps franchisees find the right franchise opportunity? Visit&nbsp;<a href="http://www.1851growthclub.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=franchise-deep-dive-studio-pilates-franchise-costs-fees-profit-and-data-2727404" target="_blank" rel="nofollow">www.1851growthclub.com</a> and start your journey.Disclaimer: This content is for informational purposes only. You should not construe any such information or other material as legal, tax, investment, financial, or other advice. Nothing contained on this site constitutes a solicitation, recommendation, endorsement, or offer to buy or sell any franchises, securities, or other financial instruments in this or in any other jurisdiction in which such solicitation or offer would be unlawful under the franchise and/or securities laws of such jurisdiction.&nbsp;All content in this article is information of a general nature and does not address the detailed circumstances of any particular individual or entity. Nothing in the article constitutes professional and/or financial advice, nor does any information in the email constitute a comprehensive or complete statement of the matters discussed or the law relating thereto. You alone assume the sole responsibility of evaluating the merits and risks associated with the use of any information or other content in this article before making any decisions based on such information or other content.

Studio Pilates Franchise Deep Dive: Units, Costs and Earnings

1851 Franchise

The pilates franchise requires a relatively low initial investment compared to some of its peers in the fitness space. Regardless, it has proven longevity and stability for its owners.

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