Franchisor Stories
The pilates franchise requires a relatively low initial investment compared to some of its peers in the fitness space. Regardless, it has proven longevity and stability for its owners.
Studio Pilates is a pilates-focused fitness franchise that was founded in Australia in 2002. In 22 years, the brand has steadily grown, establishing flagship studios in multiple countries around the world. Noting “zero failed studios,” Studio Pilates seems to have built a business model with great consumer affinity and longevity for its owners.
There are currently 130 Studio Pilates locations around the world with another 70 in progress. Founded in Brisbane, Australia, Studio Pilates has successfully expanded to the U.S., with studios in New York, Kentucky, Minnesota and North Carolina. The brand has also expanded into markets in New Zealand, the U.K., Germany and China.
With health and wellness at the forefront of many consumers’ minds, Studio Pilates’ ambitious growth plans will likely be well received by the public.
Studio Pilates is a pilates-focused wellness franchise that offers fitness courses using proprietary training models, music, videos and instructional methods. The franchise sells class packs ranging from a six-class “starter pack” to a 50-class, 12-month pack. Following this model allows franchisees to capture more stable and predictable revenue while leveraging the benefits of the membership model and making consumers feel like they’re a part of something special.
According to the brand's 2025 Franchise Disclosure Document, U.S. studios reported average annual gross revenue of $888,774 for FY 2024. The highest-performing reporting studio brought in over $1.4 million.
According to the brand’s 2025 Franchise Disclosure Document, the estimated initial investment required to begin the operation of a Studio Pilates franchise, excluding real estate costs, ranges from $510,150 to $874,150. This includes the following costs:
| Type of Expenditure | Min | Max |
| Initial Franchise Fee | $50,000 | $50,000 |
| Opening Package | $25,000 | $25,000 |
| Location Design and Delivery Support Package | $23,500 | $23,500 |
| Marketing Launch Package | $12,000 | $12,000 |
| Technology Subscription - Initial Lump Sum | $1,950 | $1,950 |
| Lease Expense | $7,100 | $76,500 |
| Utility Deposit | $1,000 | $2,000 |
| Buildout Costs | $220,000 | $380,000 |
| Audio-Visual Equipment | $35,000 | $45,000 |
| Reformer Equipment | $78,400 | $78,400 |
| Reformer Storage Pre-Launch | $0 | $4,000 |
| Reformer Customs Duties | $0 | $42,000 |
| Initial Inventory | $5,600 | $7,200 |
| Additional Initial Inventory | $8,400 | $10,800 |
| Merchandise Stands | $600 | $600 |
| Computer Hardware | $2,500 | $4,000 |
| Insurance | $3,000 | $4,500 |
| Permits & Licenses | $1,500 | $30,000 |
| First Aid & CPR Employee Training & Expenses | $100 | $200 |
| Uniforms | $500 | $1,500 |
| Professional Fees | $4,000 | $10,000 |
| Pre-Launch Wages | $20,000 | $40,000 |
| Additional Funds/Working Capital | $10,000 | $25,000 |
Studio Pilates charges a $45,000 franchise fee. Franchisees have the option to pay $2,000 before signing a franchise agreement to reserve their location.
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