1851

LAST UPDATED: 2/2023FRANCHISE WEBSITE:&nbsp;<a href="https://www.thecoveryfranchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=franchise-deep-dive-the-covery-franchise-costs-fees-profit-and-data-2721341" target="_blank" rel="nofollow">https://www.thecoveryfranchise.com/</a>NUMBER OF LOCATIONS: 9REPORTED COST TO GET IN: $328,000–$605,000The Covery Wellness Spa provides non-invasive therapies designed to enhance and optimize the health journeys of those in the communities it supports. The idea for the brand came about in early 2019 as its founders saw continued growing trends of high-intensity interval training (HIIT), yoga and pilates programs. Understanding that recovery from these workouts is just as important as the workout itself, The Covery was formed. The Covery is the sister brand to&nbsp;<a href="https://1851franchise.com/regymenfitness">REGYMEN Fitness</a>, a boutique-fitness-studio concept.Through customized wellness journeys, clients are provided with the tools and the education that is needed to reach overall health and wellness goals. Services include a biocharger, IV infusion, NAD + infusion, red light therapy, cryotherapy, sauna, hyperbaric oxygen treatments and more.&nbsp;<h4>How Many Locations Are There?</h4>The Covery currently has nine&nbsp;<a href="https://thecovery.com/locations/?mississippi=&utm_source=1851franchise.com&utm_medium=article&utm_campaign=franchise-deep-dive-the-covery-franchise-costs-fees-profit-and-data-2721341" target="_blank" rel="nofollow">locations</a> open. The brand opened four new spas&nbsp;<a href="https://www.clubindustry.com/press-releases/covery-looks-build-upon-successful-2022?utm_source=1851franchise.com&utm_medium=article&utm_campaign=franchise-deep-dive-the-covery-franchise-costs-fees-profit-and-data-2721341" target="_blank" rel="nofollow">throughout 2022</a>, in addition to signing nine deals for new locations across eight states. The brand is developing 45 locations with the anticipation of opening at least 15 more locations in 2023.&nbsp;As the brand begins its franchise expansion, it is actively seeking multi-unit franchise partners that are passionate about health and wellness, and wants to bring restorative therapies to new communities.<h4>What Is the Business Model?</h4>The Covery offers flexibility in the footprint and therapies that each spa provides. The best concept for every franchisee will depend on several factors, including desired investment and level of franchising experience.The most popular choice among franchisees begins with offering IV infusions and a few other select services. From there, franchisees have freedom to build the business and add more therapies at a preferred pace. This concept includes a build-out of the space, including treatment rooms. The clinic offers primarily IV services, including IV infusions, NAD+ IV, compression and a few other non-modality services. As revenue increases, other services can be layered into the treatment rooms. These services may include cryotherapy, hydrafacials, CRYOSKIN, hyperbaric treatments and Red Light Rooms.The Covery also offers a co-brand opportunity for current business owners to bring its services to their current clientele. Owners of wellness spas also have the opportunity to fully convert their business into The Covery.&nbsp;<h4>How Much Can The Covery Franchise Owners Make?</h4>Profits for The Covery are not publicly available. However, The Covery ensures recurring revenue for franchise owners through membership models designed to encourage cross-brand participation and expand their target customer bases. This quarter, REGYMEN and The Covery have continued to roll out new initiatives to help their franchisees thrive and build a loyal following. For example, The Covery is now offering two different business models based on the size of the designated market.&nbsp;<h4>How Much Does It Cost To Open a Franchise Location Of The Covery?</h4>The estimated total to open a franchise location of The Covery is $328,000–$605,000. Here is a breakdown of the associated costs:&nbsp;<ul><li>Initial Franchise Fee: $39,500</li><li>Lease (est. monthly rent): $5,000–$12,500</li><li>Technology Systems (finance down payment): $1,000–$6,000</li><li>Equipment (finance down payment): $20,000–$90,000</li><li>Pre-Opening / Grand Opening Marketing and Payroll Expenses: $30,000–$53,500</li><li>Travel and Training Expenses: $2,500–$6,000</li><li>Insurance (annual estimate): $15,000–$20,000</li><li>Licenses and other Prepaid Expenses: $1,000–$4,500</li><li>Start-Up Office Supplies, Inventory: $5,000–$12,000</li><li>Furniture, Fixtures and First Aid Equipment: $10,000–$16,000</li><li>IV and Start Up Retail Inventory: $20,000–$35,000</li><li>Architectural &amp; Engineering Professional Services: $8,000–$15,000</li><li>Signage: $5,000–$9,000</li><li>Leasehold Improvements: $150,000–$250,000</li><li>Legal, Accounting, Misc. and Organizational Costs: $1,500–$9,000</li><li>Additional Funds—Three months: $15,000–$30,000</li><li>Estimated Total: $328,000–$605,000</li></ul><h4>What Is the Franchise Fee for The Covery?</h4>The initial franchise fee to open The Covery is $39,500.<h4>Who Are the Leaders of The Covery?</h4><ul><li><a href="https://www.linkedin.com/in/donnie-jarreau-90519a6/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=franchise-deep-dive-the-covery-franchise-costs-fees-profit-and-data-2721341" target="_blank" rel="nofollow">Donald M. Jarreau, Jr., Co-Founder, CEO, and Managing Member</a></li><li><a href="https://www.linkedin.com/in/edward-navan-2171bb3b/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=franchise-deep-dive-the-covery-franchise-costs-fees-profit-and-data-2721341" target="_blank" rel="nofollow">Edward K. Navan, Co-Founder; Chief Visionary Officer</a></li><li><a href="https://www.thecoveryfranchise.com/about-us/leadership-team/eric-t-troy-archer/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=franchise-deep-dive-the-covery-franchise-costs-fees-profit-and-data-2721341" target="_blank" rel="nofollow">Eric T. "Troy" Archer, Co-Founder, VP of Construction and Logistics and Member</a></li><li><a href="https://www.thecoveryfranchise.com/about-us/leadership-team/thomas-e-okeefe/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=franchise-deep-dive-the-covery-franchise-costs-fees-profit-and-data-2721341" target="_blank" rel="nofollow">Thomas E. O'Keefe, General Counsel/Board Member</a></li><li><a href="https://www.linkedin.com/in/larry-conner-cpa-b916ba16/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=franchise-deep-dive-the-covery-franchise-costs-fees-profit-and-data-2721341" target="_blank" rel="nofollow">Larry Conner, CPA, Director of Operational Accounting and Franchisee Relations</a></li><li><a href="https://www.linkedin.com/in/tatum-crews/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=franchise-deep-dive-the-covery-franchise-costs-fees-profit-and-data-2721341" target="_blank" rel="nofollow">Tatum Crews, VP of Franchise Sales / Marketing</a></li><li><a href="https://www.linkedin.com/in/alissa-gray-9b002318b/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=franchise-deep-dive-the-covery-franchise-costs-fees-profit-and-data-2721341" target="_blank" rel="nofollow">Alissa Gray, Manager of Franchise Development</a></li></ul><h4>What Helpful Articles Can I Read to Learn More?</h4><ul><li><a href="https://1851franchise.com/regymenfitness/athletes-turned-franchisees-are-bringing-emerging-franchise-the-covery-wellness-spa-to-tampa-2718753#stories">Athletes-Turned-Franchisees Are Bringing Emerging Franchise The Covery Wellness Spa to Tampa</a></li><li><a href="https://1851franchise.com/regymenfitness/inregister-10-questions-with-the-covery-wellness-spa-2717388#most-recent-stories">InRegister: 10 Questions With The Covery Wellness Spa</a></li><li><a href="https://www.thecoveryfranchise.com/frequently-asked-questions/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=franchise-deep-dive-the-covery-franchise-costs-fees-profit-and-data-2721341" target="_blank" rel="nofollow">Frequently Asked Questions</a></li><li><a href="https://www.clubindustry.com/press-releases/covery-looks-build-upon-successful-2022?utm_source=1851franchise.com&utm_medium=article&utm_campaign=franchise-deep-dive-the-covery-franchise-costs-fees-profit-and-data-2721341" target="_blank" rel="nofollow">The Covery Looks to Build Upon a Successful 2022</a></li></ul>Disclaimer: This content is for informational purposes only, you should not construe any such information or other material as legal, tax, investment, financial, or other advice. Nothing contained on this site constitutes a solicitation, recommendation, endorsement, or offer to buy or sell any franchises, securities, or other financial instruments in this or in any other jurisdiction in which such solicitation or offer would be unlawful under the franchise and/or securities laws of such jurisdiction.All content in this article is information of a general nature and does not address the detailed circumstances of any particular individual or entity. Nothing in the article constitutes professional and/or financial advice, nor does any information in the email constitute a comprehensive or complete statement of the matters discussed or the law relating thereto. You alone assume the sole responsibility of evaluating the merits and risks associated with the use of any information or other content in this article before making any decisions based on such information or other content.

Franchise Deep Dive: The Covery Franchise Costs, Fees, Profit and Data

1851 Franchise

As The Covery expands its franchise operations, it is actively seeking multi-unit franchise partners that are passionate about health and wellness. 

franchise-deep-dive-the-covery-franchise-costs-fees-profit-and-data

Biscuit Belly Franchising

Biscuit Belly - Franchise Freedom - Neesh Patel - Work-Life Balance - 1851 Franchise

Franchise Freedom: Why Biscuit Belly Offers a Better Work-Life Balance

franchise-freedom-why-biscuit-belly-offers-a-better-work-life-balance

Filta Environmental Kitchen Solutions

Filta - Tren Carlos - Franchisee Profile - Mardi Gras - Super Bowl 2025 - New Orleans/Baton Rouge

Filta New Orleans-Baton Rouge Gears Up for Mardi Gras and the Super Bowl

filta-new-orleans-baton-rouge-gears-up-for-mardi-gras-and-the-super-bowl

TWO MEN AND A TRUCK

TWO MEN AND A TRUCK® Celebrates a Record-Breaking 2024 with new Milestones, System Growth and Continued Innovation

two-men-and-a-truck-celebrates-a-record-breaking-2024-with-new-milestones-system-growth-and-continued-innovation

Footprints Floors

Footprints Floors EOY Wrap 2024 - Goals for 2025 - 1851 Franchise

Footprints Floors Reflects on a Landmark Year, Sees 10% Increase in Revenue

footprints-floors-reflects-on-a-landmark-year-sees-10-increase-in-revenue

HomeTeam Inspection Service

HomeTeam Inspection Service - Podcast Launch - December 2024 - 1851 Franchise

HomeTeam Inspection Podcast Takes Franchise Owner Training Into a New Place

hometeam-inspection-podcast-takes-franchise-owner-training-into-a-new-place

Buying a Franchise Masterclass

 Franchise Opportunities

Get Support Buying a Franchise

How to Buy a Franchise White Paper

How to Buy a Franchise

How to Sell Franchises

How to Grow a Franchise

Find a Franchise Supplier

1851 Franchise Opportunities

Franchisor News

Franchisor Power Rankings

FranCamp Mastermind Summit

Franchise Resources

What ALEC-Laffer's Report Means for Franchising

Website Awards

Power Rankings

About 1851

Advertise on 1851

Contact 1851 Editorial

Terms of Use

Login

facebook

instagram

twitter

linkedin

youtube

Yum Brands - KFC - Pizza Hut - Terminates Franchise Agreements in Turkey - 1851 Franchise

Yum! Brands Terminates Franchise Agreements in Turkey Due to Non-Compliance

yum-brands-terminates-franchise-agreements-in-turkey-due-to-non-compliance

Recent Franchise News - Why Franchisors Churn Through Marketing Suppliers - 1851 Franchise

Forbes: Four Reasons Why Franchisors Churn Through Marketing Suppliers

forbes-four-reasons-why-franchisors-churn-through-marketing-suppliers

QSR Magazine: Big Chicken Targets Global Expansion

qsr-magazine-big-chicken-aims-for-global-growth

Starbucks Strike Brews Opportunity for the Next Coffee Franchisee

starbucks-strike-brews-opportunity-for-coffee-franchise-hopefuls

I Heart Mac and Cheese - Franchisees Sue I Heart Mac and Cheese - Franchise News - 1851 Franchise

Restaurant Business Online: Franchisees Sue I Heart Mac and Cheese

restaurant-business-online-franchisees-sue-i-heart-mac-and-cheese

Franchise Deep Dive: Studio Pilates Franchise Costs, Fees, Profit and Data

franchise-deep-dive-studio-pilates-franchise-costs-fees-profit-and-data

Franchise Deep Dive: Innovative Sport Surfacing Franchise Costs, Fees, Profit and Data

franchise-deep-dive-innovative-sport-surfacing-franchise-costs-fees-profit-and-data

How Ellie Mental Health Is Transforming Communities Through Franchise Expansion

how-ellie-mental-health-is-transforming-communities-through-franchise-expansion

How Matt and Megin Sharp Built KidStrong to Empower Kids and Families

how-matt-and-megin-sharp-built-kidstrong-to-empower-kids-and-families

Top 10 Franchises for New Year’s Resolutions

Top 10 Franchise Opportunities for New Year’s Resolutions

top-10-franchises-for-new-years-resolutions

Two Attorneys, Restaurant Professionals To Serve Germantown Community With New Paris Baguette Café

two-attorneys-restaurant-professionals-to-serve-germantown-community-with-new-paris-baguette-cafe

Hospitality Veteran Brings Compassionate Senior Care to Napa and Sonoma, California, with Seniors Helping Seniors®

hospitality-veteran-brings-compassionate-senior-care-to-napa-and-sonoma-california-with-seniors-helping-seniors

Franchise Deep Dive: The Covery Franchise Costs, Fees, Profit and Data

MORE STORIES LIKE THIS