Franchise Development Website Awards: Blink Fitness Part of Three-Way Tie at No. 3 in 2019 Top 20
Franchise Development Website Awards: Blink Fitness Part of Three-Way Tie at No. 3 in 2019 Top 20

A panel of 10 franchise industry experts judged more than 175 franchise development websites to determine the best of the best.

For the latest iteration of its Franchise Development Website Awards, 1851 Franchise did a deep dive into more than 175 websites to determine the brands that stood out from the crowd.

1851’s panel of judges evaluated each franchise development site according to three criteria: quality of site, quality of content and quality of form. Sites were scored on a five-point scale in accordance with these three criteria for a maximum score of 15 total points; the overall website rankings are based on a composite average of these scores.

Over the course of the month of May, each of the top 20 franchise development sites as determined by the judges will be broken down, one by one, to highlight their strengths and what stood out to the judges.

Joining Buffalo Wings & Rings and another yet-to-be-revealed brand at No. 3 overall is Blink. The boutique fitness concept’s franchise development site received a composite score of 11.9 out of a total 15, which broke down into a score of 3.9 in quality of site; a score of 4.1 in quality of content; and a score of 3.9 in quality of form.

Franchise Business Review president and COO Michelle Rowan appreciated the site’s “fresh infographics” and that fact that it provides “great ‘numbers’ around the business and an outline of the development process next steps.”

Similarly, FranConnect president Keith Gerson liked the Blink franchise development site’s “clean navigation,” calling it “very intuitive.”

“It’s nice to see great photography that’s uniquely the brand’s versus customary stock photos many brands choose,” he continued, adding, “I’d like to see more pronounced calls to action throughout—without requiring the potential prospect to give up quite as much information—to increase your initial conversion rates.”

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