Franchise Development Website Awards: Pincho Makes 2019 Top 20, Tied for No. 9

For the latest iteration of its Franchise Development Website Awards, 1851 Franchise did a deep dive into more than 175 websites to determine the brands that stood out from the crowd.

1851’s panel of judges evaluated each franchise development site according to three criteria: quality of site, quality of content and quality of form. Sites were scored on a five-point scale in accordance with these three criteria for a maximum score of 15 total points; the overall website rankings are based on a composite average of these scores.

Over the course of the month of May, each of the top 20 franchise development sites as determined by the judges will be broken down, one by one, to highlight their strengths and what stood out to the judges.

Tied at No. 9 on this year’s list is Pincho. The fast-casual Latin grill concept received a composite score of 11.7 out of 15,  its breakdown coming out to a 4.2 in quality of site; a 3.9 in quality of content; and a 3.6 in quality of form.

“We worked together with Franchise Performance Group* for a few months to build a world-class franchise site. It is no longer just about pretty pictures, it is all about substance and content that prospective franchise partners really want to see,” said Otto Othman, co-founder and CMO of Pincho. “A lot of thought went into our content strategy and we are all extremely happy with the results. We are thrilled to be recognized by 1851 and we thank our internal team and FPG for such a great site."