A panel of 10 franchise industry experts judged more than 175 franchise development websites to determine the best of the best.
For the latest iteration of its Franchise Development Website Awards, 1851 Franchise did a deep dive into more than 175 websites to determine the brands that stood out from the crowd.
1851’s panel of judges evaluated each franchise development site according to three criteria: quality of site, quality of content and quality of form. Sites were scored on a five-point scale in accordance with these three criteria for a maximum score of 15 total points; the overall website rankings are based on a composite average of these scores.
Over the course of the month of May, each of the top 20 franchise development sites as determined by the judges will be broken down, one by one, to highlight their strengths and what stood out to the judges.
Tied for 16th in the 2019 Top 20 is Regymen Fitness, receiving a composite score of 11.4 out of 15. The boutique fitness franchise scored a 3.9 in quality of site; a score of 3.5 in quality of content; and a score of 4.0 in quality of form, the highest score seen yet as it relates to its location, depth and ease of application.
“Our FD site is a key part of our brand. It was very important that it mirror the consumer site, so the brand stays consistent across all platforms,” said Nick Binnings, Chief Operating Officer of Regymen Fitness. “I believe that in today’s franchise sales world, as much information about the franchise opportunity as possible needs to be on the site. Paper brochures are gone, and everything needs to be digital and easily accessible.”
Judging panel member and president and CEO of SMB Franchise Advisors, Steve Beagelman, said that Regymen Fitness’ site was “impactful to a prospect,” noting that he thought the map of available territories was a strong and purposeful addition to the site’s content.
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