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Name:&nbsp;Lightbridge&nbsp;Franchise Company 
Brand:&nbsp;Lightbridge&nbsp;Academy 
LinkedIn:&nbsp;<a href="https://www.linkedin.com/company/lightbridge-academy?utm_source=1851franchise.com&utm_medium=article&utm_campaign=franchise-development-website-guide-lightbridge-academy-2706789" target="_blank" rel="nofollow" style="color:rgb(17, 85, 204)" target="_blank">https://www.linkedin.com/company/lightbridge-academy</a> 
About Your Brand:&nbsp;Lightbridge&nbsp;Academy is an&nbsp;educational based childcare company.&nbsp;Lightbridge&nbsp;Academy offers a unique Circle of Care, in which the needs of parents are as important as the care and education of their children.&nbsp;Lightbridge&nbsp;Academy serves children from six weeks of age through Kindergarten. 
Franchise Development Website:&nbsp;<a href="http://lightbridgeacademyfranchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=franchise-development-website-guide-lightbridge-academy-2706789" target="_blank" rel="nofollow" style="color:rgb(17, 85, 204)" target="_blank">http://lightbridgeacademyfranchise.com</a> 
 
What makes your franchise development site great?&nbsp;

Easy to navigate and is informative.

What do you want franchise prospects to know about your brand when researching it?&nbsp;

Investment level; available territories; training and support and steps in the due diligence process.

How should franchise sales professionals and executives evaluate their development site?&nbsp;

Is it user friendly? Is it mobile friendly? Does it communicate to your target audience? Does it have contact information on every page? Can you easily request information? &nbsp;&nbsp;

What are the most important KPIs around a development site?&nbsp;

Converting visitors to leads.

What should brands budget for a franchise development site?&nbsp;

$20,000 if new; $5000 for upgrade.

Franchise Development Website Guide: Lightbridge Academy

1851 Franchise

Mark Mele, Lightbridge Academy's senior vice president of franchise development, explains how franchise sales professionals should evaluate their development sites.

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