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Mark Mele, Lightbridge Academy's senior vice president of franchise development, explains how franchise sales professionals should evaluate their development sites.
Name: Lightbridge Franchise Company
Brand: Lightbridge Academy
LinkedIn: https://www.linkedin.com/company/lightbridge-academy
About Your Brand: Lightbridge Academy is an educational based childcare company. Lightbridge Academy offers a unique Circle of Care, in which the needs of parents are as important as the care and education of their children. Lightbridge Academy serves children from six weeks of age through Kindergarten.
Franchise Development Website: http://lightbridgeacademyfranchise.com
What makes your franchise development site great?
Easy to navigate and is informative.
What do you want franchise prospects to know about your brand when researching it?
Investment level; available territories; training and support and steps in the due diligence process.
How should franchise sales professionals and executives evaluate their development site?
Is it user friendly? Is it mobile friendly? Does it communicate to your target audience? Does it have contact information on every page? Can you easily request information?
What are the most important KPIs around a development site?
Converting visitors to leads.
What should brands budget for a franchise development site?
$20,000 if new; $5000 for upgrade.
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About the Author
Cassie has over five years of digital and traditional media experience. She joined NLA after working as a television news producer in both Milwaukee and Chicago, and now specializes in aligning strategies across the board for her clients, ultimately building buzz and telling compelling stories through content marketing, social media, digital campaigns and traditional PR.
Cassie has a Bachelor of Arts in Broadcast and Electronic Communications from Marquette University. In her spare time, Cassie enjoys traveling and exploring what new cities have to offer in addition to spending time with her friends and family.
