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1851: How satisfied are you with your franchise development website?

Madeleine Park, <a href="http://www.maidprofranchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=franchise-development-website-guide-maidpro-2706750" target="_blank" rel="nofollow" target="_blank">MaidPro</a>&nbsp;Marketing Manager: We are very satisfied with our franchise development website. It does a fantastic job of educating potential franchisees about who we are and what our business is about. It&#39;s very visual and user-friendly. We feel that the leads that come directly from our website are very valuable.

1851: What would you change on your franchise development website?

Park:&nbsp;We wouldn&#39;t change anything per se but we do have a goal to make the website even more interactive. We enjoy creating content and are looking forward to sharing it in new and fun ways.

1851:&nbsp;Is your site performing better or the same as last year and why?

Park:&nbsp;Our best sources of web leads are outperforming last year. Organic/SEO leads are up 34% year to date compared to last year. Direct to site visitors who requested leads is up over 100%!&nbsp;

1851: How is your budget shifting to include digital?&nbsp;

Park:&nbsp;While our digital budget (PPC) remains a key component of our sales funnel, due to increasing competition and escalating prices, we are being responsible with our media buys. We are beginning&nbsp;to look more closely at social media and expect to participate heavier on those platforms in the coming years.

1851: Do you expect to change your website in the next year and why?

Park:&nbsp;We don&#39;t expect any major changes. We are going to continue to add value to our site through new content and look forward to exploring new interactive tools!&nbsp;We also just launched our sister brand&#39;s, FlyFoe&nbsp;- mosquito &amp; tick control, new franchise website! Flyfoefranchise.com has a much different feel than our&nbsp;MaidPro&nbsp;franchise site. We wanted each website to mimic the industry and what potential franchisees are looking for within that particular brand. We are having a good time monitoring the two and making tweaks to give potentials the best experience possible.

Franchise Development Website Guide: MaidPro

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Marketing Manager Madeleine Park explains the goals behind MaidPro's franchise development website.

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