Franchise Development Website Guide: Sylvan Learning

Name: Georgia Chasen, Head of Franchise Development for Sylvan Learning

Brand: Sylvan Learning

LinkedIn: https://www.linkedin.com/company/sylvan-learning

Franchise Development Website: https://sylvanfranchise.com/

1851: What makes your franchise development site great?

Georgia Chasen: Our site allows candidates to easily navigate through all the reasons why Sylvan is a fantastic fit for prospective franchisee candidates, as well as highlighting why consumers choose Sylvan - which showcases the value the Sylvan brand brings to a franchisee’s business.

1851: What do you want franchise prospects to know about your brand when researching it?

Chasen: I want prospects to know that Sylvan fulfills a franchisee’s goal from both a financial standpoint, as well as an emotional, mission-driven motivation. We have the lowest start-up cost in the industry while offering the largest revenue opportunity.

1851: How should franchise sales professionals and executives evaluate their development site?

Chasen: Can a candidate find an easy way to get in touch with your sales team? Is the site on brand? Mobile friendly?

1851: What are the most important KPIs around a development site?

Chasen: How many people are visiting your site? Are they unique or return readers? What sections on the site are most compelling to a candidate making a decision about what they want to do with their life?

1851: What should brands budget for a franchise development site?

Chasen: Budget for both an initial site and then for annual upgrades/updates. Your site needs to stay fresh in order to keep pace with today’s candidates!